ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Mobile tv - connection the world

•Download as PPTX, PDF•
•
Djenee
Djenee

If Broadcasters can connect the consumers when broadcasting Live, then viewers will become fans on the digital arena.

1 of 15
Together wherever you are!
Mobile strategy The mobile channel a stand alone service. Enable the French speaking community to connect with each other. Connect social & media monitoring. Be larger than life!
Get it flying?
Move your Broadcast to a bigger audience
From consumers to fans Enable your fans to connect call each other from inside the app while they’re watching your content. Enable the consumers to share the content. Enable consumers to remind each other that a broadcast is on. Remind the consumer that want’s a push into their mobile when: - When there’s Breaking news - A new trailer - Their favorite show is on The push enters the consumers screen - convenient to enter the show/news/trailer/etc. The responsive screen brings a new life to live.
The ecosystem Reminders Sharing Messaging In app calling
Why are we doing this? Objective is to increase: Number of subscribers Number of Viewers Loyalty among customers
How do we create a relationship? First we have to tune into what consumers are saying in order to get to know them. Then, we have to communicate with them in order to create a relationship with them. First after an established relationship, can we change their perspective.
Some examples We can filter so that we see who's talking & when - so we can understand when it’s a good time to talk to different groups.
Some examples We can in real time see how much communication there is around, the shows, people etc. compared to different competitors. We are competing for the consumers attention.
How do we start!
First we need some sort of tech description around things that should be included in the application.
Then we need to create a time plan for different steps with a budgets.
Some things to talk about.
Price strategy could ²ú±ð…

More Related Content

Mobile tv - connection the world

  • 2. Mobile strategy The mobile channel a stand alone service. Enable the French speaking community to connect with each other. Connect social & media monitoring. Be larger than life!
  • 4. Move your Broadcast to a bigger audience
  • 5. From consumers to fans Enable your fans to connect call each other from inside the app while they’re watching your content. Enable the consumers to share the content. Enable consumers to remind each other that a broadcast is on. Remind the consumer that want’s a push into their mobile when: - When there’s Breaking news - A new trailer - Their favorite show is on The push enters the consumers screen - convenient to enter the show/news/trailer/etc. The responsive screen brings a new life to live.
  • 6. The ecosystem Reminders Sharing Messaging In app calling
  • 7. Why are we doing this? Objective is to increase: Number of subscribers Number of Viewers Loyalty among customers
  • 8. How do we create a relationship? First we have to tune into what consumers are saying in order to get to know them. Then, we have to communicate with them in order to create a relationship with them. First after an established relationship, can we change their perspective.
  • 9. Some examples We can filter so that we see who's talking & when - so we can understand when it’s a good time to talk to different groups.
  • 10. Some examples We can in real time see how much communication there is around, the shows, people etc. compared to different competitors. We are competing for the consumers attention.
  • 11. How do we start!
  • 12. First we need some sort of tech description around things that should be included in the application.
  • 13. Then we need to create a time plan for different steps with a budgets.
  • 14. Some things to talk about.
  • 15. Price strategy could ²ú±ð…