Editor's Notes
- #2: The material is pulled from qualitative field research of 8 users of commercial Mobile TV services in Seoul, 2005. A paper detailing the full research results will be published on http://www.janchipchase.com/publications in due course. Presented 21st September 2006 at Annenberg Center for Communication, Los Angeles, hosted by Mizuto Ito and September 26th 2006 to Intels People & Practices at Jones Farm Hillsboro, hosted by Wendy March. Both open to the public.
- #4: Team
- #5: Handsets used by study participants
- #6: Looking at contextual use such as everyday travel
- #7: where media content was browsed, considered
- #8: always ending up conducting in-depth interviews in the home
- #9: Sample size and participant selection. Technical implementation of Mobile TV may vary considerably. The use cases in this presentation refer to DMB (Digital Media Broadcasting) services in Korea and not, for example of DVB-H.
- #13: Except commuting like this is simply not practical
- #14: Seated commuting
- #15: Those short periods of down-time between other activities
- #16: Except that micro breaks are too short because it takes a while to connect to the TV signal
- #17: So macro breaks are a more reasonable description.
- #18: The fourth use case remains under wraps until we find an appropriate forum to publish with all the supporting material