Editor's Notes
- #2: Presentation to the Mobile HCI 2006 Conference workshop on Mobile TV. The workshop was cancelled but heres the presentation anyway - arent we nice. The research paper that accompanies this presentation can be downloaded from: http://research.nokia.com/people/jan_chipchase/MobileTV_PersonalTV_vFinal.pdf. More information on each of the use cases can be found here: http://research.nokia.com/people/jan_chipchase/JanChipchase_MobileTVUseCases_External_vFinal.ppt With thanks to the full team: Boreum Choi, Jinwoo Kim and Jieun Yoon. Photo: Waiting for the bus. Seoul, South Korea 2005. Jan Chipchase
- #3: A study of commercial DMB Mobile TV services in South Korea.
- #4: A study of commercial DMB Mobile TV services in South Korea.
- #5: Photos: Seoul, 2005. Jan Chipchase, Cui Yanqing, Younghee Jung.
- #6: This is what was advertised on the market Photos: Seoul, 2005. Jan Chipchase.
- #7: And these are the three handsets owned by our study participants. Most had the handset on the left, which if we go back to the advertisement.
- #8: has pride of place in the advertisement and is most heavily pushed by the carrier
- #9: Heres a short clip of mobile TV use in practice
- #10: In the study we spent time with the participant in the everyday contexts that they did they things they did Photos: Seoul, 2005. Jan Chipchase.
- #11: Whether it was using public transport Photos: Seoul, 2005. Jan Chipchase.
- #12: to where they browsed media content in the physical or the online world Photos: Seoul, 2005. Jan Chipchase.
- #13: and always ending up conducting interviews in the home Photos: Seoul, 2005. Jan Chipchase.
- #14: So where did our participants watch mobile TV?
- #15: Surprisingly they spent a lot of time watching Mobile TV in the home especially the bedroom Photos: Seoul, 2005. Jan Chipchase.
- #16: Surprisingly they spent a lot of time watching Mobile TV in the home especially the bedroom Photos: Seoul, 2005. Jan Chipchase.
- #17: And also during the evening commute (photo shows PDA user watching video whilst resting the device on his arm). Photos: Seoul, 2005. Jan Chipchase.
- #18: Well, OK, during the commute, but not like this. Watching TV like this is a pain it takes too much effort to support the TV [if you dont believe me hold your hand in front of your face for a minute]
- #19: Yes, mobile TV watching during the commute is much more likely to be like this the participant is seated, the arm is supported on the lap and his bag is secure with his arm resting on it bag is more secure resting on lap. Photos: Seoul, 2005. Younghee Jung.
- #20: Another use case is micro-breaks those short periods of down-time between other activities Photos: Seoul, 2005. Jan Chipchase.
- #21: Except that its not strictly true because it takes a while to connect to the TV signal
- #22: So we use the term macro breaks
- #23: Can anyone tell me what this is? The last use case is this (the photo is from Brighton in the UK but is fine for demonstration purposes) Photos: Brighton, 2005. Jan Chipchase.
- #25: Our younger school age participants gave examples of secret use in the classroom and library tucked inside a glasses case, or tucked inside pencil case. We can easily see the same thing happening in meetings or boring presentations (like now for example)
- #26: So what motivated our participants to use Mobile TV in these contexts
- #27: Killing boredom in the car whilst waiting for girlfriend who has a hospital appointment (cars are also good because they have a power source) Photos: Seoul, 2005. Cui Yanqing.
- #28: And theres novelty of course (this photo is from Japan, but you get the point). And yes, its a customized non-Nokia phone. Photos: Tokyo, 2005. Jan Chipchase.
- #29: Then theres a desire to be first so its just one of a number of things, whether its an iPod Nano or PSP Photos: Seoul, 2005. Younghee Jung.
- #30: So killing boredom, novelty and desire to be first
- #31: Can you base a sustainable business on this
- #33: Who pays for the service. Do they even know they are paying for the service? One participant managed to get her mother to pay for the subscription by telling her she would watch the education channel
- #35: This is what people are used to Photos: Seoul, 2005. Cui Yanqing.
- #36: And this is what is advertised Photos: Seoul, 2005. Jan Chipchase.
- #37: But the screen size is actually this Photos: Seoul, 2005. Jan Chipchase.
- #38: Current devices are bulky. Definitely carried in bags, and not in pockets (which is fine for women who tend to carry their mobile phones in bags anyway), but for guys they need to shift the device from pockets to bags Yes, device size reduces over time. Photos: Seoul, 2005. Younghee Jung.
- #39: Coverage was an issue for example not getting a good reception everywhere in the bedroom, and then with an antenna Photos: Seoul, 2005. Jan Chipchase.
- #40: And given that its images and audio need to have headset in place to appreciate it. Setting up a headset can be non-trivial, especially if you dont have both hands free Photos: Seoul, 2005. Younghee Jung.
- #42: But probably the killer in Korea is that there is a real lack of decent TV content (though there was excellent radio) Photos: Seoul, 2005. Jan Chipchase.
- #43: And this is a common site because watching TV chews up the battery life. Photos: Seoul, 2005. Jan Chipchase.
- #44: In home (bedroom use) watching mobile TV occurs with the device plugged into nearest available power socket Photos: Seoul, 2005. Cui Yanqing.
- #45: The position for the phone being charged overnight and positioned for alarm clock use is about here
- #46: But for watching TV the cable needs to stretch to here
- #47: So people carry spare batteries, but dont know if they are charged or not Photos: Seoul, 2005. Jan Chipchase.
- #48: Power isnt necessarily a problem But in Korea there are good options for charging when out and about Photos: Seoul, 2005. Jan Chipchase.
- #49: And also channel changing takes time Photos: Seoul, 2005. Jan Chipchase.
- #50: Heres an example [try not to fall asleep]
- #52: Different contexts have different watching and seating positions (lean back, lean forward, ) Photos: Seoul, 2005. Cui Yanqing.
- #53: Is the device still a mobile phone?
- #54: TV content is considered public (anyone can get it), whereas the other content on the phone is mostly private. Whilst you might or might not choose to share your private content with friends, with TV there is a set of assumptions of what can and cannot be shared Photos: Seoul, 2005. Cui Yanqing.
- #55: And is it television?
- #56: And on the assumption that people might be willing to pay for rich experiences We were interested in understanding whether it was possible to have an immersed viewing experience on such as small screen (and came to the conclusion that you could if the content was appropriate)
- #57: But more to the point, given the contexts of use, is it desirable to have immersive experience Photos: Seoul, 2005. Cui Yanqing.
- #58: And given that so much of use was actually in the home
- #59: Photos: Seoul, 2005. Cui Yanqing.
- #60: Photos: Seoul, 2005. Jan Chipchase.
- #61: Especially in the bedroom Photos: Seoul, 2005. Cui Yanqing.
- #62: And the practical limitations of use whilst truly mobile Photos: Seoul, 2005. Jan Chipchase.
- #67: /end