This document discusses whether to create a mobile version of a website or a native mobile application. [1] A mobile website has pros like easy updating, lower costs and finding in searches but requires internet access. [2] Native apps have pros like performance, offline use and image but higher costs. [3] The best choice depends on business goals - a mobile site is best if updates are frequent and accessibility is key, while native apps excel for interactivity and catchy interfaces.
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Mobile version of web site or native mobile application what to choose
1. Mobile version of web site
or
native mobile application:
what to choose?
2. Where and how are smart phones
being used?
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4. Mobile version
of your web site
Pros: Contras:
2.Easy content update 1. Access to the
Internet is necessary
3.Reducing of development
costs.
3. Easy to find in the Internet
4. Shorter time to market
6. Native mobile application:
Pros: Contras:
1. Ensuring of performance and 1. Development and
convenience; promotion costs.
2. Offline access;
3. Improving of your companys
image;
4. Additional earnings;
5. Wide functionality;
6. Proven, credible ways of
distributing like App Store;
7. Security.
7. Main reasons for choosing mobile
version of web site
Web site
suits best for chosen model of business
management and promotion;
complies with companys own technological
expertise (HTML is mastered better than C + + or
Objective C).
8. Main reasons for choosing native
mobile applications
Native mobile application
complies with companys own technological
expertise (Java, C++ and/or Objective C are
mastered better than HTML);
uses makes creating of an excellent;
contains relevant content (e.g. an interactive game);
performs complex calculations (bank payments,
etc.).
9. Main reasons for developing both
mobile version of web site
and native mobile application
Opportunity to develop both options;
Desire to test what works best;
Expansion of contacts with users;
Other (order of company management, integrated
solution).
10. What should you choose?
The final choice depends on
what kind of product you offer.
11. If your goals are firstly focused on marketing,
if you offer timely and quickly updated information,
if you want to be easily found through search
engines,
if you want to save your money,
a logical choice is
the mobile version of your web site.
12. If your goals are
communication and interaction with users,
creating an application working like a computer
program,
ensuring an instant access to information about your
company, regardless of accessibility of the Internet,
creation of a creative and catchy user interface,
native mobile application
will be of great use for you.
13. Useful tips for last:
If most people find you through search results, it is
better to create a mobile version of your web site.
If you already have a vast audience, youd better
develop native mobile application extending the
functionality of your website.
14. The best option is:
starting with mobile version of web site,
finding out places where users are most
active,
creating a native mobile application based
on this information.