20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late) | ONA13
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The document provides 20 tips for news organizations to turbocharge their mobile efforts, as presented by mobile experts from CNN, Breaking News, the New York Times, and the Boston Globe. The tips include using Apple TV to demo mobile apps, setting up app emulators, monitoring mobile metrics in real-time, taking a mobile-first approach to planning coverage of big news events, and ensuring leadership understands and uses mobile.
20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late) | ONA13
- 1. 20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late) #20Mobile
- 2. • Etan Horowitz Mobile Editor CNN @etanowitz • Cory Bergman GM/Co-Founder Breaking News @corybe • Fiona Spruill (Former) Editor, Mobile & Web New York Times @fionaspruill • Damon Kiesow Senior Product Manager, Mobile Boston Globe @dkiesow mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 3. Get Your Newsroom on mobile Etan Horowitz Mobile Editor CNN @etanowitz mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 4. Use Apple TV to show apps • iOS Apps / Web via Airplay | $100 mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 5. Big-Screen Live Web views • Re-size page if RWD, or use browser extensions | Free mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 6. Use Reflector to demo apps • Reflectorapp.com Mac & PC (iOS only) | $13 mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 7. Set up app emulators • Bribe your app developers | Almost free mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 8. Get mobile preview in your CMS • Bribe your app developers | Almost free mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 9. Let the Numbers tell the story Cory Bergman GM/Co-Founder Breaking News @corybe mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 10. Real-Time monitor mobile first • Google Analytics Real-Time: both mobile-only web and apps mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 11. Show how mobile is different • Act on the differences, highlight the results mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 12. Show how mobile is different • Act on the differences, highlight the results mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 13. What you share is mobile 78% mobile 19% mobile only 75% mobile mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 14. Watch the metrics, but... • Leading vs Lagging Indicators mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 15. Create a mobile-centric culture Fiona Spruill (Former) Editor, Mobile & Web New York Times @fionaspruill mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 16. Live like your audience • Force yourself to be mobile-only at home: phone in the AM, tablet in the PM. Don’t just use iPhone/iPads; get an Android too. Credits: Flickr: arvind grover; Tony Maro mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 17. Big news events as catalysts • Take advantage of big news events because they can help you make the case for the importance of mobile. mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 18. Mobile-only teams • Build teams that are solely focused on mobile presentation, even if the teams are temporary and they are dispersed after the event/project. mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 19. Mobile-First planning • Take a mobile-first approach when planning their coverage of a big news event. Talk about the plans for mobile before you talk about the desktop. mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 20. How to Tell Mobile is Winning Damon Kiesow Senior Product Manager, Mobile Boston Globe @dkiesow mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 21. Planning starts with mobile • Product meetings lead with “how will it work on phones?” • Features are developed for mobile use-cases mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 22. ‘Mobile’ is in your job titles • You have mobile editors, mobile producers, mobile designers, mobile developers and mobile product managers mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 23. Mobile is always on • When the mobile app breaks, the staff notices and calls are made, and the team is held accountable mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 24. You have ad support • Ads are sold directly to mobile and commissions are tied to mobile revenues • Web ads are responsive mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 25. Your CMS ‘gets’ mobile • Content can be arranged for mobile display, headlines can be changed, video can be embedded. mobilefirstnews.com | @mobilefirstnews | #20Mobile
- 26. Your leadership ‘gets’ mobile • Editors, managers, owners use the mobile site and app and mobile is considered the core product • The business is driving mobile innovation • Resources and investments are allocated accordingly mobilefirstnews.com | @mobilefirstnews | #20Mobile
Editor's Notes
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