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Mobile.Broadband Dan.Warren 101012

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The document discusses the GSMA, a trade group representing mobile operators. It summarizes the GSMA's history and growth. Today the GSMA has over 800 operator members serving over 6 billion customers. The document also discusses trends facing mobile operators like increasing mobile data usage and new services, and how operators can address issues like needing more spectrum and network capacity through cooperation. It argues that LTE deployment presents both threats and opportunities for operators.

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Driving a complimentary strategy Greater than the sum of its parts Dan Warren, GSMA 10th October 2012 息 GSMA 2012
Brief History of the GSMA Founded in 1987 by 15 operators committed to the joint development of a cross border digital system for mobile communications. Became the global trade group for the mobile industry, representing the vast majority of mobile phone networks across the world Now encompassing commercial, public policy and technical initiatives, ensuring mobile services work globally The Associations members now serve more than 6 billion customers More than 800 operator Members across 218 countries Over 200 Associate Members (manufacturers and suppliers) 息 GSMA 2012 2
800 operators < mobile telecoms ecosystem Operator trends Ecosystem enablers HSPA/HSPA+ or EV-Do Shift in Roaming models LTE (and All-IP) IP interconnect Wi-Fi integration/offload, FMC New spectrum bands, some degree of Expansion of end-user connections, alignment multi-device living. Network sharing passive and active M2M New services? Nature of content Regulatory influence No end to increased video traffic Slow release of spectrum OTT providers eroding traditional Changes to Data Roaming regulation revenue streams Introduction of LBO is difficult LTE is the VoIP-ready access to implement technology Shift in market towards a Wi- Low latency makes VoIP work Fi like pricing model should better increase usage. Confidential 3
Net result More people using more devices, more often for more purposes in more locations No. of MBB Connections No. of Connected Devices 25 Billions of connected devices 20 15 10 5 Source: Ericsson Source: Wireless Intelligence 息 GSMA 2012 4
How to address the problems this creates More spectrum Important that wide geographic alignment of bands is achieved More cells Mast sharing, network sharing Small, pico and femto cell usage particularly as higher frequency bands are used Consolidation of active cell elements More backhaul Wi-Fi Roaming SIM-based authentication to Wi-Fi New models for offload and content caching Traffic management, shaping and QoE/QoS balancing act 息 GSMA 2012 5
The discontinuity of LTE threat or opportunity? Public IMS API Connected Experiences Policy 20 Billion Connections Packet Switch 6 Billion Connections LTE + IMS + QoS 2G Roaming QoS-enabled Operator Network IP Roaming & IPX 3G Interconnect Interconnect Circuit Switch Wi-Fi UNI NNI 息 GSMA 2012 Wi-Fi Roaming 6
Conclusions MBB has been, continues to be, and will be for some time to come, a fundamental change in the industry but that change is more far- reaching than just one of dealing with more bandwidth. Operators have tools to manage this increase, but better would be to embrace the discontinuity and prepare for the future whilst maintaining the key value propositions of today. There are opportunities to expose existing and future services as capabilities; to address new markets; to increase connectivity. If operators dont do this quickly, someone else will. 息 GSMA 2012 7

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Mobile.Broadband Dan.Warren 101012

  • 1. Driving a complimentary strategy Greater than the sum of its parts Dan Warren, GSMA 10th October 2012 息 GSMA 2012
  • 2. Brief History of the GSMA Founded in 1987 by 15 operators committed to the joint development of a cross border digital system for mobile communications. Became the global trade group for the mobile industry, representing the vast majority of mobile phone networks across the world Now encompassing commercial, public policy and technical initiatives, ensuring mobile services work globally The Associations members now serve more than 6 billion customers More than 800 operator Members across 218 countries Over 200 Associate Members (manufacturers and suppliers) 息 GSMA 2012 2
  • 3. 800 operators < mobile telecoms ecosystem Operator trends Ecosystem enablers HSPA/HSPA+ or EV-Do Shift in Roaming models LTE (and All-IP) IP interconnect Wi-Fi integration/offload, FMC New spectrum bands, some degree of Expansion of end-user connections, alignment multi-device living. Network sharing passive and active M2M New services? Nature of content Regulatory influence No end to increased video traffic Slow release of spectrum OTT providers eroding traditional Changes to Data Roaming regulation revenue streams Introduction of LBO is difficult LTE is the VoIP-ready access to implement technology Shift in market towards a Wi- Low latency makes VoIP work Fi like pricing model should better increase usage. Confidential 3
  • 4. Net result More people using more devices, more often for more purposes in more locations No. of MBB Connections No. of Connected Devices 25 Billions of connected devices 20 15 10 5 Source: Ericsson Source: Wireless Intelligence 息 GSMA 2012 4
  • 5. How to address the problems this creates More spectrum Important that wide geographic alignment of bands is achieved More cells Mast sharing, network sharing Small, pico and femto cell usage particularly as higher frequency bands are used Consolidation of active cell elements More backhaul Wi-Fi Roaming SIM-based authentication to Wi-Fi New models for offload and content caching Traffic management, shaping and QoE/QoS balancing act 息 GSMA 2012 5
  • 6. The discontinuity of LTE threat or opportunity? Public IMS API Connected Experiences Policy 20 Billion Connections Packet Switch 6 Billion Connections LTE + IMS + QoS 2G Roaming QoS-enabled Operator Network IP Roaming & IPX 3G Interconnect Interconnect Circuit Switch Wi-Fi UNI NNI 息 GSMA 2012 Wi-Fi Roaming 6
  • 7. Conclusions MBB has been, continues to be, and will be for some time to come, a fundamental change in the industry but that change is more far- reaching than just one of dealing with more bandwidth. Operators have tools to manage this increase, but better would be to embrace the discontinuity and prepare for the future whilst maintaining the key value propositions of today. There are opportunities to expose existing and future services as capabilities; to address new markets; to increase connectivity. If operators dont do this quickly, someone else will. 息 GSMA 2012 7