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MOBILE-FIRST RECRUITMENT
Brechtje de Leij
Mobile Expert @ B-Digitized
MY MOBILE HISTORY
CHANGE
INNOVATIONS
SAME PEOPLE, NEW WAYS
MOBILE IS ABOUT CONNECTING
WAVE 1
Connecting People
WAVE 2
Connecting Internet
WAVE 3
Connecting Sensors
WAVES OF MOBILE
HumansTHE SMARTPHONE REVEALED
Intuitive interfaces
Emotional data
Contextual content
Effortless conversion
TODAYS MOBILE TOPICS
Interfaces
Intuitive & invisible
Mobile-first recruitment
Mobile-first recruitment
CONVERSATIONAL
HANDSFREE
INVISIBLE
The best interface
is no interface
Mobile-first recruitment
Mobile-first recruitment
 Mobile-only from start to end
 Finger-friendly
 Chop it up
 Dont make me think
INTUITIVE RECRUITMENT
Data
Emotional & subconscious
ANALYTICAL
EMOTIONAL
EMOTIONAL
Mobile-first recruitment
Mobile-first recruitment
Mobile-first recruitment
 Creative use of data
 Experience is everything. Experience = 
 Let your values do the work for you
EMOTIONAL RECRUITMENT
Content
Proactive & contextual
PASSIVE
ACTIVE
CONTEXTUAL
CONTEXTUAL
 The job page is the new homepage
 Start with the essence
 Re-position, do not leave out
 Use context for immediate relevancy
RECRUITMENT CONTENT
Conversion
Integrated & effortless
INTEGRATED
EFFORTLESS
EFFORTLESS
Mobile-first recruitment
Mobile-first recruitment
 Smart (native) integration
 Remove steps
 Need for speed
 Reduce cognitive load
CONVERTING RECRUITMENT
THANK YOU

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