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Mobilemarketingwebinarpresentation 1 110913174830 Phpapp02

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WSI Analytical Internet Marketing

This document discusses mobile marketing strategies. It notes that mobile devices are constantly linked to both professional and social contacts and allow users to influence purchases and decisions on the go. It provides statistics on mobile usage, such as there being over 5 billion mobile subscribers worldwide. The document emphasizes that the mobile customer is key and mobile is critical for customer relationship management. It discusses developing a mobile marketing approach and strategy, and tips for mobile advertising execution, with a case study on how mobile helped reduce a company's cycle times.

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Mobile MarketingA Strategic Marketing & Sales Perspective
Contents
Mobile Landscape
Mobile LandscapeLocation Based: GPS
Touch Based: Interactive Engagement
Audio Visual Based: Physical Intelligence
Connection Based: Constantly linked to Professional & Social Contacts
Portable: Influence purchases & decisions on the goM-Devices"I will buy with you, sell with you, talk with you, walk with you, and so following; but I will not eat with you,drink with you, nor pray with you."The Merchant of Venice (I, iii, 35-39)
M-Devices cont
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Mobile Statistics
Mobile StatisticsOnline wealth is more likely to come from the 5.3 billion mobile users than from 1 billion PC users.There are 5.3 billion mobile subscribers as of July 2011 equivalent to 77% of the worlds population. What other medium has that reach?Growth is led by China & IndiaThe number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years.Many mobile web users are mobile-only i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.SMS is the king of mobile messaging. 8 trillion text messages 8 trillion text message will be sent in 2011. But consumers are also embracing mobile email, IM and MMS rapidly.US consumers prefer mobile browser for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.
M-Definitions
M-Marketing Definition
M-CustomersHunters not Browsers
Making Decisions on the GoM-Customer is still King
Why Mobile is Critical for CRM
Why Mobile is Critical for CRMcont
M-Marketing
M-Marketing Approach
M-Sales For most retailers, having an e-commerce presence is a no-brainer. And although many analysts predicted that by 2009 mobile commerce would be just as common, for the majority of businesses m-commerce is more a dream than reality. A survey conducted last year by Cisco Systems found that only 15 percent of Internet retailers allowed customers to make purchases via a mobile device, and more than half of those were based outside the United States.
M-Strategy & Execution
M-Strategy
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M-Execution
M-Execution Tips on Mobile Advertising
M-Execution Tips on Mobile Advertisingcont
Case Study: CoatsAvax was challenged to deliver a Web-Based Solution for the client & incorporate a mobile/smart device into the equation to reduce cycle time.Reduction of cycle time meant a 2 weeks savings to client resulting in competitive advantage.

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Mobilemarketingwebinarpresentation 1 110913174830 Phpapp02

  • 1. Mobile MarketingA Strategic Marketing & Sales Perspective
  • 6. Audio Visual Based: Physical Intelligence
  • 7. Connection Based: Constantly linked to Professional & Social Contacts
  • 8. Portable: Influence purchases & decisions on the goM-Devices"I will buy with you, sell with you, talk with you, walk with you, and so following; but I will not eat with you,drink with you, nor pray with you."The Merchant of Venice (I, iii, 35-39)
  • 12. Mobile StatisticsOnline wealth is more likely to come from the 5.3 billion mobile users than from 1 billion PC users.There are 5.3 billion mobile subscribers as of July 2011 equivalent to 77% of the worlds population. What other medium has that reach?Growth is led by China & IndiaThe number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years.Many mobile web users are mobile-only i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.SMS is the king of mobile messaging. 8 trillion text messages 8 trillion text message will be sent in 2011. But consumers are also embracing mobile email, IM and MMS rapidly.US consumers prefer mobile browser for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.
  • 16. Making Decisions on the GoM-Customer is still King
  • 17. Why Mobile is Critical for CRM
  • 18. Why Mobile is Critical for CRMcont
  • 21. M-Sales For most retailers, having an e-commerce presence is a no-brainer. And although many analysts predicted that by 2009 mobile commerce would be just as common, for the majority of businesses m-commerce is more a dream than reality. A survey conducted last year by Cisco Systems found that only 15 percent of Internet retailers allowed customers to make purchases via a mobile device, and more than half of those were based outside the United States.
  • 26. M-Execution Tips on Mobile Advertising
  • 27. M-Execution Tips on Mobile Advertisingcont
  • 28. Case Study: CoatsAvax was challenged to deliver a Web-Based Solution for the client & incorporate a mobile/smart device into the equation to reduce cycle time.Reduction of cycle time meant a 2 weeks savings to client resulting in competitive advantage.
  • 29. Case Study: CoatscontThe time saving will also increase revenue to client by 15%-20% - which translates into a good $150 to $180 million increase in terms of:Key ElementsDesignQualityAccessCulturalDeploymentTraining
  • 30. Case Study: CoatscontOne of the main features emerging for companies if the usage of mobile for CRM.Through the innovative process we are implementing for Coats we will be able to achieve:Faster turn around timesBe ahead of competitorsBetter and more satisfies customersBe literally in the hands of clients in terms of the mobile deviceCommunicate via Text and SMSProvide faster, better services to client