Mobilemoneybusinessmodelcanvasforbanksandmicrofinance
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Mobile money is a service that allows phone subscribers to have an electronic money account on their phone and conduct financial transactions such as transfers, payments, insurance, and savings. The main goals of the presentation are to provide an easy way to understand the key stakeholders involved in mobile money deployment and to describe a business model partnership between telecom companies and retail banks or microfinance institutions. The mobile money ecosystem involves telecom operators, e-money issuers, agent networks, banks, agents, merchants, billers, and trust funds.
Mobilemoneybusinessmodelcanvasforbanksandmicrofinance
- 1. The mobile money is defined as a service that allows phone subscriber to have electronic money account on his phone and to issue financial transactions such as Transfer; Payment;Insurance; Savings;etc The main goals of this presentation : To give you an easy way to understand the key stakeholders of mobile money deployment To describe to Retail Banks and Microfinance a business model partnership with Telecoms Companies Toukourou Nassif Ad辿bayonassifadebayo@gmail.com
- 2. Mobile Money Ecosystem Agent Merchant/ Biller Trust fund Product Marketing Licence Risk Management SMS USSD Internet Platform Telecom Operator E-money issuer Agent Network Manager Banks Toukourou Nassif Ad辿bayonassifadebayo@gmail.com
- 3. Cost Incentives for Agent network Marketing Cost Upgrade existing banking platform Revenues Increased of customer base Deposit increase at a low rate Cost reduction of setting up credit Cost reduction in branch network deployment Customer retention Revenues on new product and service Key partners: Mobile Network Operators (MNO) *Platform technology *USSD *SMS *Internet Agent Network Manager (ANM) *Agent Recruitment *Agent Training *Agent Follow up Key Activities for Banks/Microfinance: Survey to identify customer needs Design customer centered product Licence Select alternative delivery channel (Pos;ATM;Cards;Pho nes) Risk Management Agent Human Ressources: Dedicated team(Marketing ;Operations; Distribution;Risk) Customer Value Proposition: Time saving Cost saving Availability of service in a large covered area including urban and rural area Customer centered product Security purpose Customer Care: Call center available 24/24 to assist and treat customer request 24/24 (local languages) Customer assistance in all point of service Communication channels Focus on value proposition ATL for product awareness BTL for customer adoption Customer Segmentation: Customer in rural area Customer in urban area Unbanked customer Youth Women in rural area Existing customer Unbanked customer Mobile Money Business Model Canevas - Banks & Microfinance Toukourou Nassif Ad辿bayonassifadebayo@gmail.com