How to mobilize faculty to become communications ambassadors
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Are the professors and stakeholders within your school aware of digital communications revolution? Are they serving as positive brand ambassadors for both themselves and your school brand? There are certainly hurdles to overcome. This presentation highlights the challenges and best practice from other professors who are already serving as positive brand ambassadors. Communicators need to become educators to mobilize more professors to be positive brand advocates. This presentation explains how.
How to mobilize faculty to become communications ambassadors
- 1. Mobilizing Faculty as Ambassadors Kevin Anselmo
- 2. The Old Days
- 4. Edelman Trust Barometer Has been surveying trust for the past 14 years. 33,000 respondents from 14 countries.
- 5. Edelman Trust Media Spokespeople Just 13% of respondents trust a media spokesperson when communicating about products and services related to the organization.
- 6. Edelman Trust Academics 67 percent trust academics as credible commentators.
- 8. Barriers Apprehension Distraction Lack of understanding $ Reward $
- 10. Dan Ariely, Duke University Media Mogul
- 11. Karl Moore McGill University Proficient interviewer integrates others thought leadership. Shares images. Forbes contributor.
- 12. Bill George Harvard Business School Integrates press coverage (pageview journalism). Links to headline news events.
- 13. Mark Anthony Neal Duke University Blogger extraordinaire. Significant audiences on Google Plus, Tumblr, Facebook and YouTube
- 14. Karen Freberg Louisville University Facilitates learning in the classroom. Show school culture. Displays thought leadership visually
- 15. The Keys to Mobilizing Ambassadors?
- 17. Key 1: Be Proficient
- 18. Key 2: Get Buy-In From the Top
- 19. Key 3: Market Services
- 20. Key 4: Lead Trainings
- 21. Key 5: Evaluate and Follow-up
- 22. YOU?
- 23. Thank you! Kevin Anselmo Founder / Principal, Experiential Communications Twitter: @kevinanselmo Tel: 1-919-260-0035 Email: kevin.anselmo@gmail.com