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mobilno oglašavanje
                         Mobile Monday Serbia #005




Monday, December 5, 11
Monday, December 5, 11
vs




Monday, December 5, 11
mobilno oglašavanje u SAD (milijarde $)

                  5

                                                                                 4.4
             3.75

                                                                  3.38

               2.5
                                                       2.53

                                             1.8
             1.25
                                  1.23
                         0.74
                  0
                         2010    2011       2012       2013       2014          2015

                                                                          izvor: eMarketer


Monday, December 5, 11
mobilno oglašavanje u svetu


                         2010:      1,6 milijardi $
                         2011:      3,3 milijardi $
                         2015: 20,6 milijardi $
                                                    izvor: Gartner




Monday, December 5, 11
Šta je oglašavanje?


                   engagement               conversion




Monday, December 5, 11
Šta je rich media?


                         rich media               engagement




Monday, December 5, 11
rich media do sad




Monday, December 5, 11
Bye, bye, Flash




Monday, December 5, 11
rich media sad




Monday, December 5, 11
ekosistem




Monday, December 5, 11
Celtra i AdCreator™

         "samouslužno"
         mobilno oglašavanje

         WYSIWYG izrada
         HTML5 oglasa
         za iOS i Android

         integracija sa oglašivačkim mrežama

         analiza interakcije korisnika sa oglasom

Monday, December 5, 11
formati




Monday, December 5, 11
primeri




Monday, December 5, 11
više primera na:



              celtra.com/gallery         m.httpool.com




Monday, December 5, 11
Srbija?




Monday, December 5, 11
Internet u Srbiji




                            4 miliona
                                             izvor: ITU




Monday, December 5, 11
Pametni telefoni u Srbiji




                                 1 milion
                                                izvor: Danas




Monday, December 5, 11
ciljna publika




Monday, December 5, 11
Хвала
               @CeltraMobile   @rodpetrovic   jobs@celtra.com




Monday, December 5, 11
Ad

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Mobilno oglašavanje