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Modeling Semantics of
Content on Twitter
What did you mean when you said yoyo?
Ebrahim Bagheri
Laboratory for Systems, Software and Semantics (LS3)
@ebrahim_bagheri
Modeling Semantics of Content on Twitter
Modeling Semantics of Content on Twitter
Modeling Semantics of Content on Twitter
Modeling Semantics of Content on Twitter
A study in child health journal Acta Paediatrica
compared the physical fitness of 315 ten-year-olds
in 2008 with 1998.
Over the same period the arm strength of children fell by 26 per
cent, while their grip strength declined by 7 per cent.
The number of sit-ups fell by 27 per cent over the decade.
5% of children were unable to hold their own weight when hanging from a bar in 1998.
Ten years later, that figure had doubled to 10%.
Modeling Semantics of Content on Twitter
Social Impact and Influence
1/3 of respondents had no one in the real world with whom
to discuss their epilepsy.
2/3 of respondents reported a connection to at least one other
person with epilepsy after joining PatientsLikeMe.
59% reported that the site has given them a better
understanding of their seizures.
23% of respondents reported fewer visits to the ER.
28% reported that they felt more control over their condition
after joining PatientsLikeMe.
49% of respondents reported that
recording their seizures helps
them manage their condition.
50% Reported that
PatientsLikeMe helped
them understand their side
effects.
Modeling Semantics of Content on Twitter
Sample Dataset Behavior
Free Riding Behavior?
Semantic Analysis of Tweets
OMG! Cate Blanchett won the Best Actress Academy Award for Woody
Allen's film #excited #oscars
https://en.wikipedia.org/wiki/Woody_Allen
https://en.wikipedia.org/wiki/Cate_Blanchett
14
https://en.wikipedia.org/wiki/Academy_Awards
Ambiguity?
Ambiguity?
Modeling Semantics of Content on Twitter
Modeling Semantics of Content on Twitter
Disambiguation
 The objective:
 for each spot (i.e., mention spotted in the text),
select the entity/entities that properly reflect(s)
the semantics of the spot
 the selection is done from, often numerous,
candidate entities.
19
They performed Kashmir, written by Page and Plant. Page
played unusual chords on his Gibson.
Wikipedia:Kashmir  a valley between Pakistan, India and Ladakh
Wikipedia:Kashmir_(band)  a Danish rock band
Wikipedia:Kashmir_(song)  1975 song by rock band Led Zeppelin
Wikipedia:Kashmir,_Iran  a village in Iran
Sense Dominance
Can we determine the likelihood of a sense?
Modeling Semantics of Content on Twitter
Modeling Semantics of Content on Twitter
Concept Distribution
Noise Detection
More Noise
Constant power spectral density
Unsupervised Topic Detection
Concept Lifecycle - Behavior
Clustering the Correlation Graph
Temporal and Topic Sensitive
Communities
User Contributions to Topics
CommunityCollectiveBehavior
Users in C5 contribute to three topics:
 Santa Claus (t9),
 Tornado during New Year celebrations (t30)
 Thanksgiving (t37)
Users in C6 contribute to t30 in the same time intervals but they do
not contribute to t9 and t30;
News Recommendation
Implicit Interests
Collaborative Semantic
Topic Relatedness
Modeling Semantics of Content on Twitter
Modeling Semantics of Content on Twitter
Part of Speech Distribution
Noticeable Semantic Shift
Semantic Relatedness Distribution
So what does yoyo mean on Twitter?
Modeling Semantics of Content on Twitter

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Modeling Semantics of Content on Twitter