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Fahad Hossain
Management & ASUS Product Team Organogram
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Origin of the Name ASUS
ASUS takes its name from Pegasus the winged horse in Greek mythology that symbolizes
wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this
fantastic creature, and soars to new heights with each new product it creates.
The Brand Promise
ASUS continues to deliver on our In Search of Incredible promise as we strive to
become the worlds most admired leading enterprise in the new digital era. Our
In Search of Incredible campaign, launched in 2011, symbolizes our Design
Thinking  Start with People philosophy. It extends beyond product design and
development, sales and marketing, and illustrates the ASUS commitment to
making life better through innovation.
Business Philosophy
Corporate Leadership
Why ASUS?
1 Market Share
2. Critically Acclaimed
3. Continuous Innovations
4. Design Thinking  Start with People
5. Quality and Reliability
6. Recognized Eco Initiatives
Green ASUS Milestones
First Taiwanese company to receive EPEAT Gold award (2008)
First notebook manufacturer to receive the EU flower certificate (2008)
First notebook manufacturer to receive the EPD certificate (2009)
First manufacturer notebook to receive the Carbon Footprint certificate (2009); with the
ASUS U53JC Bamboo notebook being recognized for its achievements in the areas of Eco
Design and Carbon Reduction (2010)
First of the Top 10 IT product manufacturers to receive the Japan Eco Mark
ASUS UL30A notebook and VW247HHF monitor are recognized as The Greenest
Products
in their respective categories in the 2010 Greenpeace Electronics Survey
Recognized in the 2011 Energy Star Awards for Excellence in Energy Efficient Product
Design
U53SD becomes the first notebook to receive the PAS 2060:2010 Standard for Carbon
Neutrality
* Halogenfree manufacturing on selected MB, NB, PDA, LCD, Eee PC and VGA products since 2009
Go Green with ASUS
Product Portfolio: System & Handheld
ASUS System Communication
Notebook Segmentation
Product Portfolio: System & Handheld
Republic of Gamers
ASUS K451 / K551 SERIES
1st. Thin and light highly mobile metallic design
 PR Angle: Textured metal-treated surfaces and exciting colors stand
out, matching the dynamic nature of new high-mobility intuitive
computing
2nd. Meeting demand for superior performance
 PR Angle: Intel 4th gen Core i7 processor and NVIDIA GT 840 discrete
graphics accelerate performance, making everything smoother and
allowing sleek enjoyment of the latest games. Plus, get up to 6 hours
of battery life.
3rd. Home entertainment laptops with ASUS-exclusive
technologies
 PR Angle: Sonic Masterenhanced audio and ASUS Splendid
technology to optimize high quality audio and visual enjoyment
ASUS K Series Index
ASUS K451/551 Features
Large Touchpad with Smart Intuitive Tech
Super Hybrid Engine II
K451 / K551 Product Portfolio
Thin & Light
Thin & Light
VivoBook
VivoBook
ASUS X450 / X550
1st. Sophisticated spun-circle design
 PR Angle: Elegant matte cover for fingerprint prevention and personal
style reflection
2nd. Up to 4th gen Intel速 Core i7 processors and NVIDIA速
GeForce 700 series graphics card.
 PR Angle: Value-packed with solid features for the best everyday use
and multimedia experience.
3rd. 2-second Instant-on resume
 PR Angle: ASUS Super Hybrid Engine II technology brings notebooks
near-instant resume and automatically saves files when battery
drops below 5%.
ASUS X450 / X550 Features
X450 / X550 Product ID
Super Hybrid Engine
Ice Cool technology
Thin & Light
Thin & Light
X451 / X551
1st. Affordable everyday notebook for the budget-conscious user
 PR angle: Competitively-priced notebook with user-centric features to
make it more attractive to mainstream users
2nd. SonicMaster-enhanced audio and ASUS Splendid technology to
optimize visuals
 PR angle: Home entertainment notebook with ASUS-exclusive
technologies
3rd. Express yourself with a black or white notebook with a
special textured finish
 PR angle: A stylish notebook for users to express their individuality
Thin & Light
Everyday Computing
ASUS-PRO
ASUS-PRO
Product Portfolio: System
PC Segmentation
THE CHOICE OF CHAMPIONS
Your Everyday Multimedia Center
Reliable, secure, and efficient commercial desktops
All You Need for Daily Computing
2014 Consumer Product Strategy & Roadmap
Stylish, Slim, Compact Design with Awards
Stylish, Slim and Compact. Built for Work and Play
Commercial Product Roadmap & Positioning
2014 New Commercial Model  ET1620I
2014 New Commercial Model  ET2014I
EeeBox PC:
1L-sized Eco-Design Commercial PCEnhance Your Productivity
ASUS Tablet & Mobile
ASUS T100TA
ASUS Transformer Book T100
Incredible Value 7 WXGA Fonepad
Fonepad ME175CG
Incredible Value 7 WXGA Fonepad
Fonepad FE170 CG
Up-Coming: Mobile
PC Segmentation
PC Segmentation

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