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Despite increasing efforts to promote diversity and inclusion in the construction
industry, women still face a range of common stereotypes that can affect their
experiences and opportunities.
By challenging these stereotypes, the industry can attract and retain talented
women professionals who can contribute to its growth and success.
Vocational educators, policymakers, companies, and the workforce, including men
and women, can all challenge these stereotypes.
Let’s explore the most common stereotypes are and what are their sources…
Common stereotypes and misconceptions about
women in construction

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1. Women are physically incapable of handling the job.
They will be exposed to harsh labour conditions, strenuous tasks, and exposure
to hazards.
Therefore, the majority of the women working in the industry undertake
administrative, technical, and professional work (Clarke et al. 2005)
2. Social acceptance of women in employment.
Study shows that it is not the technical and physical skills that need to be
proven but the need to fit in a socially accepted male behavior to meet the
demands of the workplace thus compromising their ‘female identity’
(Olofsson,2004)
Common Stereotypes and Challenges Faced by Women
in Construction Industry

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3. Women have a greater risk to have work-related musculoskeletal disorder
(MSD)
This happens when women work over the safe limit of their bodies to avoid being
stereotyped by male colleagues. The injury is often the reason that leads women
to leave the construction industry (Wangle, 2009).
4. The construction workplace was not built to accommodate female workers
A study by OSHA (1990) revealed that most of the tools, equipment, and
clothing are not designed for a women’s physique. Another example would be
unclean facilities and temporary sanitary facilities without privacy.

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5. Women face discriminatory behaviour and gender Harassment in the
workplace
Bullying, verbal and gender harassment are happening to women in the
construction sites but are not being reported due to fear of rejection by male
colleagues. (Söderberg, 2009)
6. Women are seen as threats to the limited job promotion and staff mobility in
the workplace
Due to the limited career advancement opportunities within the construction
industry, women are often hindered from accessing open positions. Additionally,
it is worth noting that certain employers exhibit a preference for hiring male
workers. (Dainty et al., 2000)

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A woman’s place is wherever
she wants it to be, even in
the cab in a 40-ton bulldozer
– National Centre for
Construction Education and
Research –

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Module 1 - Identifying Common Stereotypes.pptx

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Module 1 - Identifying Common Stereotypes.pptx

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