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INFORMATION TECHNOLOGY
FOR
MANAGERS
UNIT - 1
Chapter 1 : MIS in Digital Age
ROLE OF MIS
Module-1.pdf VTU SYLLABUS 2024 FOR EXAMS
1.5 MIS Support to the Management
Fig. 1.2 Management Pyramid and MIS Hierarchy
MIS in traditionally set organisations mirrors the organisation pyramid.
1.8 Constituents of MIS
MIS is not just software but much more.
The five major components are :
 People  users and information systems professionals.
 Business processes  define before software development
 Data  MISs job is to collect, store, process and present data
 Data  MISs job is to collect, store, process and present data
 Hardware, networking systems
 Software  not only the application software but the system
software such as operating systems, data base management
systems , programming language, etc.
1.11 Organisation as a System 1/2
An organisation should be viewed as a socio-technical system
consisting of people, tasks, technology, culture and structure
Fig. 1.8 Modified Model of the Organisation System
All organisations and their business go through the different phases of
growth cycle in stages as, introduction, growth, maturity and decline.
Each phase generates new goals to be served.
1.11 Organisation as a System 1/2
Fig. 1.9 Sigmoid or S-curve
The MIS design for a digital firm has to focus on business
strategy, key result areas, Critical success factors, monitoring key
performance indicators (KPIs) & key business measures
1.12 MIS for a Digital Firm : Digital firm view 2/2
Conventional design of MIS designed to throw information on Where,
What, When in standard report format is no longer effective and useful
2.1 Introduction to E-Business Enterprise: A Digital Firm
 E-business enterprise has a global market, reach, source and global
competition.
 Due to extensive use of technology, the enterprise is now called a
Digital Firm
 The term E- Business enterprise was coined to convey the use of
Internet and IT in key resource management processes and to
Internet and IT in key resource management processes and to
transact the business with customers, suppliers and business
partners.
 Digital firms extensively use computing, convergence, and content
management technologies on internet platform for all E-business
processes, transactional and relational
1.12 MIS for a Digital Firm
Fig. 1.10 IS Structure of Conventional Design of MIS
2.2 Organisation of Business in Digital Firm
Four business models that together work in an E-enterprise Organisation
are.
1. E-business 2. E-communication 3. E-commerce 4. E-collaboration
Fig. 2.1 Digital Firm Model
Fig 2.3 E-commerce Process Model
2.4 E-commerce
 E-commerce is a second big application next to ERP.
 It essentially deals with buying and selling of goods.
 E-commerce process model can be viewed in four ways and categories.
Examples Information Delivery Application Transaction Processing
Application
B 2 C: Issuing business circular, Product catalogues Order processing, Order execution,
B 2 C:
Business to Customer
Issuing business circular, Product catalogues
publications, News clippings, Messaging
Order processing, Order execution,
Payment processing, Money transfer
B 2 B: Business to
Business
Organisation manual, Database of
knowledge, Business information
Payments to employee
Issue of shares/bonds
Delivery through courier
C 2 B:
Customer to Business
Downloading of information from
website/portal, Viewing the bank balance,
Seeing manuals/drawings/pictures/images,
and so on
Requesting an item, Obtaining travel
advance, Inquiry processing, Credit
card payment, Cash withdrawal
through ATM
C 2 C:
Customer to Customer
Messaging e-mail , Reports, News groups
Interests groups
Payment approvals, Memos,
Sanctions and confirmations, Issues
and receipts
2.5 E-communication
E-communication system is a backbone of all processes whose role is
to share information by messages or store information to download on
access by the customer. Examples
 Email , voice-mail for Asynchronous communication
 Video conferencing or Chat for Synchronous communication
 Web publishing using websites and portals for storing documents,
 Web publishing using websites and portals for storing documents,
catalogues, drawings, pictures and so on for sharing
 Enterprise information portal is another tool used for information
posting and communication to users or customers.
 All E-communication systems have sufficient safeguards, which
make them secured for use.
2.6 E-collaboration
 E-collaboration uses E-communication capabilities to perform
collaborative tasks, or project assignment.
 It uses GroupWare software such as Microsoft team , Microsoft
Sharepoint, Lotus connections etc
 These software enable remotely working team members to share
information, invoke an application and work together to create
information, invoke an application and work together to create
documents and share them and so on.
 Five popular E collaboration applications,
 Preparation of Calendars and Schedules
 Project Management
 Work Flow Management
 Work Group Application
Fig. 2.5 E-Collaboration System Model
3.3 Balance Score Card, Score Card and Dash Board
The Balanced Scorecard provides managers a tool they need to navigate
to future competitive success
Fig 3.1 Balance Score Card Model
The BSC system development process
Distinction between score card and dash
board
3.6 What is Strategy?
 Strategy sets the direction of the business and gives scope of activities an
organisation would undertake over the long-term.
 Strategy is a plan comprising of different decisions and for a long term.
 Strategy is evolved, formulated to achieve vision, mission and goals
 Effective deployment of this plan is by allocation of resources
 Strategy is all about formulating, implementing and evaluating cross-
functional decisions that enable the organisation to achieve its goal.
functional decisions that enable the organisation to achieve its goal.
 Strategy is implemented, monitored, reviewed periodically
and assessed for its performance and corrected when necessary
 Excellent organisations implement their mission and vision
by developing a stakeholder-focused strategy. Policies, plans, objectives
and processes are developed and deployed to deliver the strategy
3.8 Class and Types of Strategy
 Red Ocean Strategy : fierce competition
 Blue Ocean Strategy : open market
 Types of Strategies
 Growth Strategy:
 Diversification Strategy:
 Integration Strategy:
 Segmentation Strategy:
 Business Functions Strategy:
 Integration Strategy:
 Differentiation Strategy:
 Competitive Advantage Strategy
 Cost Advantage/Leadership Strategy:
 Market Dominance Strategy:
 Price Leadership Strategy
 Manufacturing strategy:
 Marketing strategy
 HR strategy:
 Financial strategy:
 Service strategy
Restructuring and divestment strategies focus
on consolidation of business
Fig 3.9 Strategy Mix for Performance Management
4.1 Information Security: Threats and
Vulnerability.
Security Management Systems (SMS) objectives:
Minimise the loss of physical and information assets.
 Minimise the loss of business or business opportunities. Ensure
system integrity and reliability of data.
 Keep quality of information systems highest.
 Recover fast from any disaster.
 Recover fast from any disaster.
Sources of Threats to information systems :
 Failure of system: Hardware, Software, Network, and
Telecommunication functioning.
 Human actions: Illegal access, Theft, User Errors, Programme
changes.
 Natural Calamities: Fire, Earthquake, Floods.
4.3 Managing Security Threat in E-Business
The Suceesful security measures in E-business are the
following:
 Firewall: Prevent unauthorised users access.
 Encryption: Prevent reading of information, messages,
reports.
reports.
 Authentication: Confirm the authenticity of a claim of
other party.
 Message Integrity: Ascertaining that communication
content is not disturbed.
 Digital Signature: Confirmation of senders
authenticity.
4.3 Managing Security Threat in E-Business :Firewall
Fig 4.1 Firewall Security Model
4.3 Managing Security Threat in E-Business : Encryption
Fig 4.2 Process of Encryption
Review Questions
1. Identify the nature of impact of MIS on people, organisation and the management style.
2. Why is MIS looked upon as a strategic need of management today?
3. MIS supports a manager in his functional responsibilities. Explain.
4. List the external environment in which a manager operates. How many of them have a direct
impact on the management process and hence should be considered in the MIS design?
5. Explain the changing relationship between and Business and MIS. Can MIS play a role in
revenue generation?
6. Explain the role of performance standard and feedback on it in effective management of
6. Explain the role of performance standard and feedback on it in effective management of
business.
7. Show the relationship of organisation effectiveness and management effectiveness to MIS.
8. Explain the Changing Role of MIS Managers in the Digital Age
9. The manager has a leadership role to play. How can MIS support this role?
10. What is a goal displacement? Why does it occur? How does the organisation handle goal
displacement? What would happen to MIS as goals are displaced?
11. Why does the organisation structure and MIS differ from company to company even though
they are in same business and industry?
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Module-1.pdf VTU SYLLABUS 2024 FOR EXAMS

  • 2. Chapter 1 : MIS in Digital Age
  • 5. 1.5 MIS Support to the Management
  • 6. Fig. 1.2 Management Pyramid and MIS Hierarchy MIS in traditionally set organisations mirrors the organisation pyramid.
  • 7. 1.8 Constituents of MIS MIS is not just software but much more. The five major components are : People users and information systems professionals. Business processes define before software development Data MISs job is to collect, store, process and present data Data MISs job is to collect, store, process and present data Hardware, networking systems Software not only the application software but the system software such as operating systems, data base management systems , programming language, etc.
  • 8. 1.11 Organisation as a System 1/2 An organisation should be viewed as a socio-technical system consisting of people, tasks, technology, culture and structure Fig. 1.8 Modified Model of the Organisation System
  • 9. All organisations and their business go through the different phases of growth cycle in stages as, introduction, growth, maturity and decline. Each phase generates new goals to be served. 1.11 Organisation as a System 1/2 Fig. 1.9 Sigmoid or S-curve
  • 10. The MIS design for a digital firm has to focus on business strategy, key result areas, Critical success factors, monitoring key performance indicators (KPIs) & key business measures 1.12 MIS for a Digital Firm : Digital firm view 2/2 Conventional design of MIS designed to throw information on Where, What, When in standard report format is no longer effective and useful
  • 11. 2.1 Introduction to E-Business Enterprise: A Digital Firm E-business enterprise has a global market, reach, source and global competition. Due to extensive use of technology, the enterprise is now called a Digital Firm The term E- Business enterprise was coined to convey the use of Internet and IT in key resource management processes and to Internet and IT in key resource management processes and to transact the business with customers, suppliers and business partners. Digital firms extensively use computing, convergence, and content management technologies on internet platform for all E-business processes, transactional and relational
  • 12. 1.12 MIS for a Digital Firm Fig. 1.10 IS Structure of Conventional Design of MIS
  • 13. 2.2 Organisation of Business in Digital Firm Four business models that together work in an E-enterprise Organisation are. 1. E-business 2. E-communication 3. E-commerce 4. E-collaboration
  • 14. Fig. 2.1 Digital Firm Model
  • 15. Fig 2.3 E-commerce Process Model
  • 16. 2.4 E-commerce E-commerce is a second big application next to ERP. It essentially deals with buying and selling of goods. E-commerce process model can be viewed in four ways and categories. Examples Information Delivery Application Transaction Processing Application B 2 C: Issuing business circular, Product catalogues Order processing, Order execution, B 2 C: Business to Customer Issuing business circular, Product catalogues publications, News clippings, Messaging Order processing, Order execution, Payment processing, Money transfer B 2 B: Business to Business Organisation manual, Database of knowledge, Business information Payments to employee Issue of shares/bonds Delivery through courier C 2 B: Customer to Business Downloading of information from website/portal, Viewing the bank balance, Seeing manuals/drawings/pictures/images, and so on Requesting an item, Obtaining travel advance, Inquiry processing, Credit card payment, Cash withdrawal through ATM C 2 C: Customer to Customer Messaging e-mail , Reports, News groups Interests groups Payment approvals, Memos, Sanctions and confirmations, Issues and receipts
  • 17. 2.5 E-communication E-communication system is a backbone of all processes whose role is to share information by messages or store information to download on access by the customer. Examples Email , voice-mail for Asynchronous communication Video conferencing or Chat for Synchronous communication Web publishing using websites and portals for storing documents, Web publishing using websites and portals for storing documents, catalogues, drawings, pictures and so on for sharing Enterprise information portal is another tool used for information posting and communication to users or customers. All E-communication systems have sufficient safeguards, which make them secured for use.
  • 18. 2.6 E-collaboration E-collaboration uses E-communication capabilities to perform collaborative tasks, or project assignment. It uses GroupWare software such as Microsoft team , Microsoft Sharepoint, Lotus connections etc These software enable remotely working team members to share information, invoke an application and work together to create information, invoke an application and work together to create documents and share them and so on. Five popular E collaboration applications, Preparation of Calendars and Schedules Project Management Work Flow Management Work Group Application
  • 19. Fig. 2.5 E-Collaboration System Model
  • 20. 3.3 Balance Score Card, Score Card and Dash Board The Balanced Scorecard provides managers a tool they need to navigate to future competitive success Fig 3.1 Balance Score Card Model
  • 21. The BSC system development process
  • 22. Distinction between score card and dash board
  • 23. 3.6 What is Strategy? Strategy sets the direction of the business and gives scope of activities an organisation would undertake over the long-term. Strategy is a plan comprising of different decisions and for a long term. Strategy is evolved, formulated to achieve vision, mission and goals Effective deployment of this plan is by allocation of resources Strategy is all about formulating, implementing and evaluating cross- functional decisions that enable the organisation to achieve its goal. functional decisions that enable the organisation to achieve its goal. Strategy is implemented, monitored, reviewed periodically and assessed for its performance and corrected when necessary Excellent organisations implement their mission and vision by developing a stakeholder-focused strategy. Policies, plans, objectives and processes are developed and deployed to deliver the strategy
  • 24. 3.8 Class and Types of Strategy Red Ocean Strategy : fierce competition Blue Ocean Strategy : open market Types of Strategies Growth Strategy: Diversification Strategy: Integration Strategy: Segmentation Strategy: Business Functions Strategy: Integration Strategy: Differentiation Strategy: Competitive Advantage Strategy Cost Advantage/Leadership Strategy: Market Dominance Strategy: Price Leadership Strategy Manufacturing strategy: Marketing strategy HR strategy: Financial strategy: Service strategy
  • 25. Restructuring and divestment strategies focus on consolidation of business Fig 3.9 Strategy Mix for Performance Management
  • 26. 4.1 Information Security: Threats and Vulnerability. Security Management Systems (SMS) objectives: Minimise the loss of physical and information assets. Minimise the loss of business or business opportunities. Ensure system integrity and reliability of data. Keep quality of information systems highest. Recover fast from any disaster. Recover fast from any disaster. Sources of Threats to information systems : Failure of system: Hardware, Software, Network, and Telecommunication functioning. Human actions: Illegal access, Theft, User Errors, Programme changes. Natural Calamities: Fire, Earthquake, Floods.
  • 27. 4.3 Managing Security Threat in E-Business The Suceesful security measures in E-business are the following: Firewall: Prevent unauthorised users access. Encryption: Prevent reading of information, messages, reports. reports. Authentication: Confirm the authenticity of a claim of other party. Message Integrity: Ascertaining that communication content is not disturbed. Digital Signature: Confirmation of senders authenticity.
  • 28. 4.3 Managing Security Threat in E-Business :Firewall Fig 4.1 Firewall Security Model
  • 29. 4.3 Managing Security Threat in E-Business : Encryption Fig 4.2 Process of Encryption
  • 30. Review Questions 1. Identify the nature of impact of MIS on people, organisation and the management style. 2. Why is MIS looked upon as a strategic need of management today? 3. MIS supports a manager in his functional responsibilities. Explain. 4. List the external environment in which a manager operates. How many of them have a direct impact on the management process and hence should be considered in the MIS design? 5. Explain the changing relationship between and Business and MIS. Can MIS play a role in revenue generation? 6. Explain the role of performance standard and feedback on it in effective management of 6. Explain the role of performance standard and feedback on it in effective management of business. 7. Show the relationship of organisation effectiveness and management effectiveness to MIS. 8. Explain the Changing Role of MIS Managers in the Digital Age 9. The manager has a leadership role to play. How can MIS support this role? 10. What is a goal displacement? Why does it occur? How does the organisation handle goal displacement? What would happen to MIS as goals are displaced? 11. Why does the organisation structure and MIS differ from company to company even though they are in same business and industry?