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Module E Commerce

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Amit Chawla

This document outlines the course module for an E-Commerce class. It details the breakdown of marks between internal and external assessments. Internally, students will be assessed based on case studies, assignments, tests, class presentations, and a mid-semester exam. Externally, a final exam will account for 60 marks. The course plan lists the lecture topics, assignments, tests, and case studies to be covered over the semester. Recommended reading and assignment questions are also provided.

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Punjab College of Technical Education , Ludhiana ( Course Module ) Course : E Commerce Class : MBA IB Course instructor : Er.Sartaj Singh Bajwa Marks 100 Internal Assessment: 40 External Assessment: 60 Marks Breakup ( 40 Marks ) 1. Case studies : (5 marks) These will be mentioned with each lecture in the course break up and all the students are required to read them before coming to the class. 2. Assignments : (5 marks). The assignments will be mentioned in the course breakup and students are required to submit that assignment within the specified time. 3. Hourly Tests : (10 marks) There will be two hourly two tests in the semester, weightage of both the tests is 5 marks. 4. Class presentations: (5 marks) 5. Mid-semester Examinations (15 marks) Course Plan Lecture Module Assignment Test Case No. 1 Introductory session 2 E Commerce Definition, Diff. Between e commerce and e business, 7 features of e commerce, 3 E commerce I & E commerce II 4 Types of e commerce B2C, B2B, 5 C2C, P2P, M Commerce 6 Brief on e commerce business models, 7 Detailed discussion on B2C Business Model 8 Online customer behavior (Assignment No 1) 1 9 Model of online consumer behavior, 7 types of online sessions 10 Market segmentation 11 Hourly Test 1 12 Disintermediation , Reintermediation 13 Case Study 1 1 Page 1 of 4
14 Product market strategies: Generic marketing entry strategies 15 Integrated internet marketing communications: advertisement and promotions 16 Basics of online advertisement, Banner and rich media ads, Paid search engine inclusion and placement, sponsorships, affiliate relationships Direct e-mail marketing Online catalogs 17 Public relations 2 Mixing online and offline marketing communication ( Assignment No. 2) 18 E CRM: Permission marketing, affiliate marketing, viral marketing 19 Hourly Test 2 20 Online market research, 21 Case Study 2 2 22 Business intelligence and knowledge management 23 B2B Concept 24 Supply Chain Management & re-engineering 25 Extranets and Intranets 26 Organizational Change 27 B2B Market Places 28 Case Study 3 3 29 Economic, legal and social issues 30 E Payment System 31 Internet security and risk management 32 Internet gambling and censorship Books Recommended E-commerce by Kenneth C. Laudon & Carol Guercio Traver Assignments Assignment No. 1 Visit ebay.com website and look at the many types of auctions available.What are the top 3 market opportunities you would pursue based on the goods and auction community in evidence at eBay? Discuss in detail ? Page 2 of 4
Assignment No. 2 Choose an E- Commerce website and asses it in terms of seven unique features. Which of the feature does the site implement well and which feature poorly in your opinion ? Provide your detailed findings and suggestions for improvement ? Assignment No. 3 While surfing on the web , visit at least two different sites and make a list describing all different marketing tools you see being used. Which one you feel is the most effective and why ? Activity During the semester you have to buy/sell at least two products online and then submit a report about the detail of the product , why you choose to buy that product online , pros & cons of online purchase ? Case Study Case Study 1 Priceline.com ( Can this business model be saved ? Refer to page 136 of Kenneth C. Laudon ) Case Study 2 America Online ( Refer to page 440 of Kenneth C. Laudon ) Case Study 3 Oligopoly ( Future of the internet content industry ? Refer to page 882 of Kenneth C. Laudon ) Presentation Topics 1. M Commerce. Where the future lies? 2. Security issues in e commerce 3. E CRM (Applications/Benefits etc) 4. Advantages and disadvantages of online shopping 5. E learning and Virtual Classrooms 6. Permission Marketing (General Discussion Topic) 7. E Entrepreneurship (General Discussion Topic) Page 3 of 4
8. E Branding (General Discussion Topic) 9. Can Brands last forever? Justify. 10. Does online advertising really work? Justify. 11. Role of E Commerce in Supply Chain Management 12. Competitive advantage through e commerce 13. Explain the concept of B2B with examples 14. Explain the concept of B2C with examples Page 4 of 4

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Module E Commerce

  • 1. Punjab College of Technical Education , Ludhiana ( Course Module ) Course : E Commerce Class : MBA IB Course instructor : Er.Sartaj Singh Bajwa Marks 100 Internal Assessment: 40 External Assessment: 60 Marks Breakup ( 40 Marks ) 1. Case studies : (5 marks) These will be mentioned with each lecture in the course break up and all the students are required to read them before coming to the class. 2. Assignments : (5 marks). The assignments will be mentioned in the course breakup and students are required to submit that assignment within the specified time. 3. Hourly Tests : (10 marks) There will be two hourly two tests in the semester, weightage of both the tests is 5 marks. 4. Class presentations: (5 marks) 5. Mid-semester Examinations (15 marks) Course Plan Lecture Module Assignment Test Case No. 1 Introductory session 2 E Commerce Definition, Diff. Between e commerce and e business, 7 features of e commerce, 3 E commerce I & E commerce II 4 Types of e commerce B2C, B2B, 5 C2C, P2P, M Commerce 6 Brief on e commerce business models, 7 Detailed discussion on B2C Business Model 8 Online customer behavior (Assignment No 1) 1 9 Model of online consumer behavior, 7 types of online sessions 10 Market segmentation 11 Hourly Test 1 12 Disintermediation , Reintermediation 13 Case Study 1 1 Page 1 of 4
  • 2. 14 Product market strategies: Generic marketing entry strategies 15 Integrated internet marketing communications: advertisement and promotions 16 Basics of online advertisement, Banner and rich media ads, Paid search engine inclusion and placement, sponsorships, affiliate relationships Direct e-mail marketing Online catalogs 17 Public relations 2 Mixing online and offline marketing communication ( Assignment No. 2) 18 E CRM: Permission marketing, affiliate marketing, viral marketing 19 Hourly Test 2 20 Online market research, 21 Case Study 2 2 22 Business intelligence and knowledge management 23 B2B Concept 24 Supply Chain Management & re-engineering 25 Extranets and Intranets 26 Organizational Change 27 B2B Market Places 28 Case Study 3 3 29 Economic, legal and social issues 30 E Payment System 31 Internet security and risk management 32 Internet gambling and censorship Books Recommended E-commerce by Kenneth C. Laudon & Carol Guercio Traver Assignments Assignment No. 1 Visit ebay.com website and look at the many types of auctions available.What are the top 3 market opportunities you would pursue based on the goods and auction community in evidence at eBay? Discuss in detail ? Page 2 of 4
  • 3. Assignment No. 2 Choose an E- Commerce website and asses it in terms of seven unique features. Which of the feature does the site implement well and which feature poorly in your opinion ? Provide your detailed findings and suggestions for improvement ? Assignment No. 3 While surfing on the web , visit at least two different sites and make a list describing all different marketing tools you see being used. Which one you feel is the most effective and why ? Activity During the semester you have to buy/sell at least two products online and then submit a report about the detail of the product , why you choose to buy that product online , pros & cons of online purchase ? Case Study Case Study 1 Priceline.com ( Can this business model be saved ? Refer to page 136 of Kenneth C. Laudon ) Case Study 2 America Online ( Refer to page 440 of Kenneth C. Laudon ) Case Study 3 Oligopoly ( Future of the internet content industry ? Refer to page 882 of Kenneth C. Laudon ) Presentation Topics 1. M Commerce. Where the future lies? 2. Security issues in e commerce 3. E CRM (Applications/Benefits etc) 4. Advantages and disadvantages of online shopping 5. E learning and Virtual Classrooms 6. Permission Marketing (General Discussion Topic) 7. E Entrepreneurship (General Discussion Topic) Page 3 of 4
  • 4. 8. E Branding (General Discussion Topic) 9. Can Brands last forever? Justify. 10. Does online advertising really work? Justify. 11. Role of E Commerce in Supply Chain Management 12. Competitive advantage through e commerce 13. Explain the concept of B2B with examples 14. Explain the concept of B2C with examples Page 4 of 4