Molly Harris - lulus local food.pptx
- 2. Lulus Local Food Software Connecting Producers to Retail Consumers Provides CSAs and small farms online sales straight from the farm with no initial investment Innovative software that is user friendly and puts the farmer in control of the marketplace Farmers set their own prices allowing for maximum returns Product descriptions are posted by the farmer to give transparency to the customer Products sold are inventoried and traceable back to the farm of origin Well suited to reaching food deserts and underserved areas
- 3. Our Roots In October 2008, seasonal farmers markets were closing, but farmers still had fall crops to sell First hub was in November 2008 and ran weekly sales through email orders In 2009 we developed the first software program to manage our orders and better serve customers Lulus software was designed to provide access to the market and inventory control
- 5. Lulus Local Food provides an innovative solution for direct market sales: Innovative ecommerce solution In-depth financial reporting Secure, expandable cloud environment Multiple payment options High value enhancements and professional system support
- 6. Lulus software provides infrastructure for: Small family farms CSAs Farmers markets Hubs Local food entrepreneurs Community Food Councils
- 7. How Farms and CSAs Use Lulus Online sales and marketing tool Website, blog, and shopping cart Advanced payment processing and data collection Market farm through blog posting, news, recipes, and events Easily control and analyze inventory and sales data Mitigate seasonality of farmers market sales Set their own retail price Improve margins to grow their business Expand geographic reach to new markets and customers Increase sales and exposure through joining hubs Maintain one inventory list
- 8. How Hubs Use Lulus Create an online marketplace Develop a network of producers and customers Customize sales cycles Manage financial data including sales tax and payments Map delivery locations and manage volunteers Market farms products
- 9. Access to the market using Lulus Software Averys Branch Farms, Amelia, VA Bees Knees Farm, West Point, VA Brookview Farm, Manakin Sabot, VA ChiknEGG MarketPlace, Goochland, VA Coastal Farms, Isle of Wight, VA Elim Springs Farm, Amelia, VA Fall Line Farms, Richmond, VA Good Health Herbs, Midlothian, VA Hobby Hill Farm, Powhatan, VA Local Roots Food Co-op, Goochland, VA Old Church Creamery, Manquin, VA Rocky Fork Food Hub, Red Lodge, MT Shenandoah Local Foods, Troutville, VA Southern Legacy Food Co-op, Dinwiddie, VA Thistledowne Farm, Farmville, VA Truly Scrumptious Local Meals, Richmond, VA
- 15. 20 100 50 500 100 3000 0 500 1000 1500 2000 2500 3000 3500 Farms Customers First Hub Growth 2008 2009 2016
- 17. Overview Innovative software that is user friendly and puts the farmer in control of the marketplace Farmers set their own prices and determine their own competitive advantage Products sold are inventoried and traceable back to the farm of origin, there are no substitutions Product descriptions are clear and lengthy, posted by the farmer to give accurate transparency to the customer The margins are allocated to the producer allowing for maximum return