Monetise with native ads | 40% additional revenue via GreedyGame
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GreedyGame helps mobile game publishers monetise additional with native ads without adding intrusiveness to user's gaming experience. Publishers have seen 40% additional and 0% user drop by adding GreedyGame SDK.
Monetise with native ads | 40% additional revenue via GreedyGame
- 2. GreedyGame: Who are we? GreedyGame provides monetisation for mobile games using native advertising that allow publishers to increase their ad revenues by 30-40% on their games without compromising on user experience We make use of in-game assets like backgrounds, power-ups and characters to seamlessly blend the ad elements inside games to provide a truly native experience GreedyGame ad units
- 3. Key Benefits - Additional revenue Only 5% of players actually spend money on gaming applications. The monetisation of the remaining 95% of players is through optimisation of the apps ad-stack. GreedyGames native advertising solution has proven to raise publisher revenues by 30-40%. Monetisation opportunity through advertisements
- 4. Why Native Advertising Is The Way To Go? Native advertising generates 10-15% more 5 star ratings than other ad types as per a report by Facebook eMarketers projections through to the end of 2018 point to aggressive growth in the native advertising market to $28.24 billion in 2018 HubShout reports that 85 percent of users dont feel that their experience is hindered by native ads According to Business Insider (BI), native ads will drive 74% of all ad revenue by 2021
- 5. Key Benefits - No post integration user drop The advertising units are designed keeping in mind the gamers interface to deliver a truly native experience Gamers continue to enjoy the game and dont feel disrupted as compared to banner or pre-roll or pop-up ads As a result of these factors implementing our SDK does not result in a drop in DAU levels Our native unit naturally blends in Native unit of other network
- 6. Our ad units Native non-clickable unit - Provides higher viewability for the ad. Can be placed on visible game elements including characters, backgrounds, powerups etc. All such units are non-clickable. Native clickable unit - Provides user initiated engagement for the ad. First click opens an interstitial and second click takes user to advertiser landing page. Can be placed on Menu, Pause, Game over, game play screens. All such units are clickable. Collectively both units appearing on the screen constitute an impression Native clickable unit Native non-clickable unit
- 7. Ad Units - Customise your units
- 8. Our advertising process Game without our SDK Both GreedGame units implemented Brands refreshed on both units SDK Implemented Ad Request Refresh request (minimum 60 seconds)
- 9. Our ad experiences Through our direct and programmatic demand partners, we are able to provide global fill for your games You can choose the ad categories you want to run on your games Clickable unit Non-clickable unit
- 10. Our ad experiences Through our programmatic partners and our direct demand we are able to provide global fill for your game. You can choose the brand categories you want to run on your games. Game : Nitro Nation Non-clickable unit Clickable unit
- 11. Other Benefits: SDK & Support Available for major platforms - Unity, Native (Java), HTML5 and Cocos2dX Lightweight SDK (365kb) Open source wrapper for deeper and advance customization Real-time testing with campaigns while integrating 24x7 support for integration As our ads do not compete with existing ad spots, GreedyGame earns additional revenue for publishers
- 12. Other Benefits: Publisher Dashboard Easily track your games revenue, sessions and other metrics Filter by country and campaign-type Customisable widgets allow you customise graphs, tables and data Download any report with a simple click
- 13. Revenue Model Regular payments managed through our publisher dashboard Revenue share of 70-30 in favour of the publisher Fill rates - Upto 80% Our eCPMs are 2-3X of interstitials globally
- 14. Selected Publishers working with us 200+ games, 30+ publishers and counting...
- 15. Selected Partners we work with
- 16. Case Studies Objective - Monetise in-game inventory through our native ad-solution. Results - 30% additional revenue generated monthly, allowed the publisher to run a flurry of traditional brands on year long partnerships, post-integration user drop was 0%. P.R. Rajendran (CEO, Next Wave Multimedia)- GreedyGame ad sdk is a big bonus for game developers. Objective - Monetise in-game inventory through our native ad-solution Results - 30% additional revenue generated monthly, post-integration user drop was 0%. Ayub (CEO, Maleo)- Integrating GG into our game is definitely one of the best decisions weve made in a long time. Statistic wise, we dont see even slightest drops in our user base Our user are actually happy with GG ads
- 17. Reach us at: Rachit Malik Email: rachit@greedygame.com Skype: monetize@greedygame.com