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Moneythink Mobile Demo

Sheryle Gillihan
Sheryle Gillihan

A demo of Moneythink Mobile, a financial literacy app on Android and iOS. This presentation was presented by Sheryle Gillihan, Director of Partnerships of CauseLabs on behalf of Moneythink for a Caravan Studios' conference.

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Investing in Financial Literacy Piloting new ideas to create a lasting impact.
The Problem 33% of U.S. adults do not pay their bills on time. ! 132 million U.S. adults lack emergency savings. ! 87 % dont balance their checking account. ! Nearly 1/3 of households dont own a savings account.
How might we How might we improve financial literacy and engage todays youth to prepare them for future financial realities as they enter adulthood? !
Tar get Audience High school students Students from lower income households Students with irregular income
Moneythink Pillars Spending money mindfully; Saving money; Using financial products safely; and Earning money.
we believe everyone deserves to enjoy the life-changing benefits of technology.
The Solution Build a mobile app that compliments the in class Moneythink curriculum and promotes ongoing engagement and targets behavioral change.
Moneythink Mobile Demo
Mentorship Moneythink Mobile enhances the existing mentorship model with simple dashboards and interactions that tie into the current classroom curriculum.
Moneythink Mobile Demo
Moneythink Mobile Demo
Moneythink Mobile Demo
Mentor Guidance Mentors receive instructions for each challenge guiding them on how to integrate it into their classroom curriculum.
Student Behavior Students responded best to the intuitive challenges and so we found that we didnt need to include a lot of instructions.
Moneythink Mobile Demo
Photo Challenges We learned that the students interacted more photo-based with challenges. ! Expression through images is familiar because of apps like Instagram.
Social Exploration Also, high school kids are social online and they dont necessarily care if they know the other person. ! In fact, they draw on others for inspiration.
Moneythink Mobile Demo
Moneythink Mobile Demo
Familiar Habits We hope that by using familiar habits, the app visuals and peer to peer encouragement boosts learning and behavioral changes. ! < This challenge is called the Savvy Selfie.
Moneythink Mobile Demo
The Impact The current pilot will reach 1000+ students. ! Were still learning what does and doesnt work. ! If Moneythink Mobile promotes ongoing behavioral change towards be!er financial habits and produces a more lasting impact, it could change the way financial literacy is delivered to communities.
we believe moneythink Mobile can impact the future of Financial Literacy.

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Moneythink Mobile Demo

  • 1. Investing in Financial Literacy Piloting new ideas to create a lasting impact.
  • 2. The Problem 33% of U.S. adults do not pay their bills on time. ! 132 million U.S. adults lack emergency savings. ! 87 % dont balance their checking account. ! Nearly 1/3 of households dont own a savings account.
  • 3. How might we How might we improve financial literacy and engage todays youth to prepare them for future financial realities as they enter adulthood? !
  • 4. Tar get Audience High school students Students from lower income households Students with irregular income
  • 5. Moneythink Pillars Spending money mindfully; Saving money; Using financial products safely; and Earning money.
  • 6. we believe everyone deserves to enjoy the life-changing benefits of technology.
  • 7. The Solution Build a mobile app that compliments the in class Moneythink curriculum and promotes ongoing engagement and targets behavioral change.
  • 9. Mentorship Moneythink Mobile enhances the existing mentorship model with simple dashboards and interactions that tie into the current classroom curriculum.
  • 13. Mentor Guidance Mentors receive instructions for each challenge guiding them on how to integrate it into their classroom curriculum.
  • 14. Student Behavior Students responded best to the intuitive challenges and so we found that we didnt need to include a lot of instructions.
  • 16. Photo Challenges We learned that the students interacted more photo-based with challenges. ! Expression through images is familiar because of apps like Instagram.
  • 17. Social Exploration Also, high school kids are social online and they dont necessarily care if they know the other person. ! In fact, they draw on others for inspiration.
  • 20. Familiar Habits We hope that by using familiar habits, the app visuals and peer to peer encouragement boosts learning and behavioral changes. ! < This challenge is called the Savvy Selfie.
  • 22. The Impact The current pilot will reach 1000+ students. ! Were still learning what does and doesnt work. ! If Moneythink Mobile promotes ongoing behavioral change towards be!er financial habits and produces a more lasting impact, it could change the way financial literacy is delivered to communities.
  • 23. we believe moneythink Mobile can impact the future of Financial Literacy.