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Monkey selfies and other
conundrums
Who owns “your” data?
Lorinda Brandon
@lindybrandon
@lindybrandon

Your data
footprint
Implicit data
Explicit data
@lindybrandon

Your data
footprint
Implicit data
• Derived
information
• Not provided
intentionally
• May not be
available or visible
to the person who
provided the data
Explicit data
@lindybrandon

Data collection in the connected age
@lindybrandon

SAMSUNG
Collective brain syndrome
Privacy Policy applies to your usage of Samsung
devices (which are among the Services covered by
this Privacy Policy, along with our websites and
online applications).
It also applies regardless of whether you use a
computer, mobile phone, tablet, TV, or other device
to access our Services.
It is important that you read the Privacy Policy
carefully because anytime you use our Services,
you consent to the practices we describe in the
Privacy Policy and the supplements.
@lindybrandon

SAMSUNG
What they collect:
 Device info
 time and duration of your use of the Service
 search query terms you enter
 location information
 Voice information—such as recordings of your voice that we
make (and may store on our servers) when you use voice
commands to control a Service. (Note that we work with a third-
party service provider that provides speech-to-text conversion
services on our behalf. This provider may receive and store
certain voice commands.)
 Other information—about your use of the Services, such as the
apps you use, the websites you visit, and how you interact with
content offered through a Service.
@lindybrandon

SAMSUNG
Who they share it with
We will not disclose your information to third parties for
their own independent marketing or business purposes
without your consent. However, we may disclose your
information to the following entities:
 Affiliates
 Business Partners
 Service providers
 Other Parties When Required by Law or as
Necessary to Protect Our Services
 Other Parties in Connection With Corporate
Transactions
 Other Parties With Your Consent or At Your
Direction
@lindybrandon

SMART METER
Benefits:
 Utility companies have better data
for grid management, outage
notification, and billing
 Third party offerings for energy
options
 May aid in development of more
secure and reliable grid
 Ability to respond to urgent
situations more efficiently
@lindybrandon
http://fas.org/sgp/crs/misc/R42338.pdf

SMART METER
Data and privacy concerns:
 Individual appliances used in the
household
 Power usage data is easily
available
 Data transmitted inside and
outside the grid
@lindybrandon
http://fas.org/sgp/crs/misc/R42338.pdf

@lindybrandon
Your
device !=
your data

YOUR OPTIONS  DoNotTrack.us * - sends signal that
indicates opt-out preference
 Disconnect.me – use of icons to make it
obvious the kinds of data and data
sharing
 Opennotice.org – minimal viable consent
receipt, which creates a repository of
your consent
* “Samsung currently does not take action in response to these
signals, but, if and when a standard is established and accepted,
we may reassess how to respond to these signals.”
@lindybrandon

Clearbutton.net
 MIT Human Dynamics Lab project
 Registry service for people to request
information about who has their data and
what that data is
 Organizations storing data can see who
requested info and respond to the requests
@lindybrandon

INNOVATE RESPONSIBLY
@lindybrandon

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