Monthly Reading of Magazines in Finland, spring 2017
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According to a survey by the Finnish Periodical Publishers Association: - 79% of Finns read print magazines monthly, with print preferred across all age groups. - Younger people aged 18-24 consume more magazine content on computers (38% monthly) compared to the general population. - Mobile usage is popular for magazine content, with 44% of 12-17 year olds and 26% of Finns overall using magazines monthly on mobile. - Tablet usage for magazines has risen from 10% to 18% over the past 5 years.
Monthly Reading of Magazines in Finland, spring 2017
- 1. Monthly reading of Magazines in Finland, spring 2017 Finnish Periodical Publishers Association (Aikakausmedia)
- 2. 79 % of Finns read print magazines monthly. Print is still the favourite medium of consuming magazine media contents in all age groups. Source: NRS MAG + total autumn 2016 / spring 2017
- 3. 79 59 60 71 80 85 88 0 10 20 30 40 50 60 70 80 90 100 ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y Monthly reading of print magazines in Finland, spring 2017, % of population Source: NRS MAG + total autumn 2016 / spring 2017
- 4. 1824 year old readers consume more magazine media content on a computer compared to the whole population. 38 % of them read magazines monthly on their desktop/laptop. Source: NRS MAG + total autumn 2016 / spring 2017
- 5. 31 28 38 37 37 31 22 0 5 10 15 20 25 30 35 40 ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y Monthly reading of magazines on desktop/laptop in Finland, spring 2017, % of population Source: NRS MAG + total autumn 2016 / spring 2017
- 6. 26 % of Finns use magazine media contents monthly on mobile, and even 44 % of young people aged 1217 do so. Source: NRS MAG + total autumn 2016 / spring 2017
- 7. 26 44 43 40 37 19 10 0 5 10 15 20 25 30 35 40 45 50 ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y Monthly reading of magazines on mobile in Finland, spring 2017, % of population Source: NRS MAG + total autumn 2016 / spring 2017
- 8. In 5 years the monthly reading of magazines in tablets has gone up from 10 % to 18 %. Source: NRS MAG + total autumn 2016 / spring 2017
- 9. 18 20 16 20 26 20 13 0 5 10 15 20 25 30 ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y Monthly reading of magazines via tablet/e-reader in Finland, spring 2017, % of population Source: NRS MAG + total autumn 2016 / spring 2017
- 10. Audiences in digital magazine media shift from desktop/laptop to mobile and tablet. Source: NRS MAG + total autumn 2016 / spring 2017
- 11. Monthly reading of magazines on different platforms in Finland, Spring 2013 Spring 2017, % of population Source: NRS spring 2013 - spring 2017 91 90 89 89 80 79 80 79 79 43 43 40 40 31 26 33 30 31 16 19 23 24 22 20 26 26 26 10 13 16 18 17 16 19 20 18 0 10 20 30 40 50 60 70 80 90 100 S 2013 A 2013 S 2014 A 2014 S 2015 A 2015 S 2016 A 2016 S 2017 Print Desktop/laptop Mobile Tablet/e-reader
- 12. For people under 35, mobile is the most popular platform to consume digital magazine media content. Source: NRS MAG + total autumn 2016 / spring 2017
- 13. Monthly reading of magazines on different platforms in Finland, spring 2017, % of population Source: NRS MAG + total autumn 2016 / spring 2017 79 59 60 71 80 85 88 31 28 38 37 37 31 22 26 44 43 40 37 19 10 18 20 16 20 26 20 13 0 10 20 30 40 50 60 70 80 90 100 ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y Print Desktop/laptop Mobile Tablet/e-reader
- 14. Men consume digital magazine media content more often than women. Source: NRS MAG + total autumn 2016 / spring 2017
- 15. 83 26 24 16 74 36 29 21 0 10 20 30 40 50 60 70 80 90 Print Desktop/laptop Mobile Tablet/e-reader Women Men Womens and mens monthly reading of magazines on different platforms in Finland, spring 2017, % of population Source: NRS MAG + total autumn 2016 / spring 2017
- 16. More detailed information on Finnish magazines and their NRS results www.ratecards.fi