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? 2020 Adobe. All Rights
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Social Media News Update – May
2024
The Trends, Data and Updates you need to know.
A DO B E E X P R E S S

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Hello ?
Andy Lambert
Founder & Author of
Social 3.0
@andyrlambert
www.andyrlambert.co.uk
Luan Wise
Social Media Consultant &
Author
@luanwise
www.luanwise.co.uk

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Check your diaries…
Meet Andy in Somerset – 6th June Meet us both in
London! – 11th July
Meet Luan in Plymouth – 21st June
https://www.building-brands.co.uk/

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Try out the Adobe Express Content Scheduler

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Get today’s slides ??

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Data andTrends

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How social media impacts brand discovery
https://podnews.net/press-release/infinite-dial-2024
https://futuresocial.beehiiv.com/p/full-funnel-social-checklist

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YouTube is a primary channel for new product
discovery

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Social Media ROI confidence levels

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Global social media ad spend is overtaking search and
TV spend

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Threads now has more daily active users than X in the
US

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New Features

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SEO and Social are continuing to evolve

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The Creator Marketplace rolls out to more countries

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Meta adds now AI disclosure requirements

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Meta adds verification subscription tiers

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Add polls to Facebook Reels

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Share Facebook Reels and a Story

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1. Post at least 3-5x per week:
? An important note here: a post is a Reel, a carousel, or a static image.
image. Stories do not count towards that minimum posting number.
number.
2. Use between 3-8 hashtags:
? Your hashtags should be in the post caption, NOT the first comment.
comment.
? Your hashtags are related to the niche or audience you want
? Random or viral or #foryoupage type hashtags won’t help
? More than 8 hashtags actually won’t help you.
3. Trending audio gets you in the algorithm:
? Instagram algorithm prioritizes content containing trending audio.
audio. The way to know if a song is trending: there’s a little arrow
arrow mark next to the title & artist on the song selection screen
screen
Instagram best practice guidance direct from the
platform
Source: https://futuresocial.beehiiv.com/p/3-instagram-tips-
straight-meta

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How Instagrams’ new algorithm works…

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Reels over 90-seconds hurts reach

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‘Send rates’ impact reach… according to @mosseri

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An Inspiration feed is coming to Instagram Reels

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New tools for Instagram creators

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Instagram adds new Interactive stickers

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New newsletter subscription button

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LinkedIn makes it easier to find saved posts

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LinkedIn introduces games!

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LinkedIn adds labelling for AI generated content

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Engagement with communities continues to grow

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X is hiding like counts

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TikTok now allows you to add a product link

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TikTok will force the disclosure of AI-generated
content

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TikTok continues to go after YouTube…

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New Text-to-Voice features

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TikTok is adding a ‘collabs’ feature

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…and the rest

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WhatsApp makes it easier to find Broadcast Channels

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YouTube uses AI to suggest content we might want to
create

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Wow!You Made it!

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Let’s try and summarize that…
1?? Social media is becoming increasingly significant for brand discovery.
Marketers are now understanding the impact of social and budgets are shifting
accordingly.
2?? Instagram’s new algorithm and latest guidance will help us maintain
organic growth. Instagram continues to evolve, but Reels remains the most
crucial tool for growth.
3?? Collaboration will help us unlock growth. Who we work with will define how
fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok
are beginning to push ‘collabs’ more too.
@andyrlambert
@luanwise

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Stay in the know ?
Get today’s slides ?? Join us again on 27th
June ??

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AI and Social Media
How To Make Them Work Together For REAL Results
18th June ??

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