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Social Media News Update – April
2024
The Trends, Data and Updates you need to know.
A DO B E E X P R E S S

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Stay in the know!
📩 Subscribe to the monthly updates
search GetSocial on Substack
📣 Stay in the loop
@jordandeneellis
@andyrlambert

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Try out the Adobe Express Content Scheduler

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Data andTrends

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Most used social media platforms. By % of population
https://www.threads.net/@mattnavarra/post/C5OMDGWIob7?utm_source=geekout.ma
ttnavarra.com&utm_medium=referral&utm_campaign=elon-s-blue-check-u-turn-is-a-
verified-mess
https://www.threads.net/@mattnavarra/post/C5OMDGWIob7

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Teens preferred social media platforms

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X usage declines

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How Reels has impacted Instagram growth

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Podcast growth
https://podnews.net/press-release/infinite-dial-2024
https://podnews.net/press-release/infinite-dial-2024

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How social media ‘actually’ works…

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New Features

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Followers don’t matter as much as they used to…

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Instagram now displays how many people follow you
from a Reel

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Instagram is testing out 3 minute Reels

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New hashtag discovery tools come to Instagram

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Add promo codes to shoppable links on Instagram

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Share post from broadcast channels to Stories

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Keep track of your links on Instagram

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Instagram lets you comment on specific frames of a
Carousel

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‘Notes’ are coming to Instagram Profiles

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New ‘Notify me’ sticker

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Messaging is now live on all Company pages

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LinkedIn is looking to be pushing videos more
heavily.

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Track link clicks on LinkedIn with custom UTM’s.

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New LinkedIn Ad formats

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LinkedIn is testing a new way to contribute to
Collab articles

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LinkedIn engagement rate grows across all formats

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Facebook is rolling out a new vertical video player

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TikTok expands “Sounds for Business” Commercial
Library

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Add a subscription link on TikTok

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Target specific countries on TikTok

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TikTok prepare for release of a dedicated photo app,
called ’Notes’

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New TikTok Search Insights

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…and the rest

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Threads opens up to the Fediverse

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Threads Trending feed launches

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Track content made from your YouTube videos

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Anyone can turn their Telegram account into a
business account

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Wow!You Made it!

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Stay in the know!
getsocialja.substack.com

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Let’s try and summarize that…
1️⃣ Video content is only going to become more important. Considering the
impact that Reels had, along with the changes both Facebook and LinkedIn are
making.
2️⃣ Platform growth is shifting and getting increasingly hard to stay on top of.
It’s never been more important to make your audience your no.1 focus.
3️⃣ LinkedIn is seeing great organic growth. Both usage and engagement rates
continue to grow.
@jordandeneellis
@andyrlambert

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