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Social Media News Update –March
2023
The Trends, Data and Updates you need to know.
A DO B E E X P R E S S

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Try out the Adobe Express Content Scheduler

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Data

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TikTok earned $205 million more through In-app
payments than Facebook, IG and Snap combined
Source: https://www.forbes.com/sites/johnkoetsier/2023/03/01/tiktok-earned-205-million-more-than-facebook-twitter-snap-and-instagram-combined-on-in-app-purchases-in-2023/?sh=64b2375a42d4

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Substack passes 2m subscriptions. Showing the power
of the creator economy and community engagement
Source: https://twitter.com/MattNavarra/status/1630605685263155207

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Social Media is a ‘top 10’ in-demand skill
Source: https://twitter.com/MattNavarra/status/1630944694334095361

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Trends

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Social media ‘Engagement rate’ benchmarks…
‘Engagement rate’ is calculated as follows
Source:: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/#title-methodology

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…but TikTok still reigns supreme for engagement

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Posting frequency benchmarks

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Key social benchmark takeaways

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What content makes up a Facebook feed?

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A perfect example of why we should not post links on
Facebook…

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GenZ’s turn to TikTok as a primary source for news.

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New Features

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Instagram are working on adding multiple
collaborators to posts

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Collabs are also coming to stories

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New ability to react to Stories with a Green Screen

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Reels ’Watch time’ stats coming to Instagram
Insights

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Instagram is working on a new ‘Top 3’ sticker for
Stories to help encourage content creation

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We’ll soon be able to add music to Feed posts

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‘Add yours’ prompts are coming to feed posts to
encourage interaction.

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Facebook introduces ‘quiet mode’

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Insights for Facebook Stories are coming soon

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‘Broadcast’Channels are coming to Facebook Messenger

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Facebook Reels now aligns with IG Reels to allow 90-second videos

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Ready-made Reels fromStory memories

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Facebook Reels ‘Groove feature’ automatically fits music to your video.

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Meta is working on a text-based social network to rivalTwitter.

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Meta ‘Verified’, their subscription platform launches.

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‘Bookmarks’ is becoming a trackable metric on Twitter

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Twitter Blue subscribers will get prioritized ranking in
comments

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Text formatting is coming to Twitter

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You can now ‘star’ important LinkedIn DM’s

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LinkedIn updates profile appearances

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LinkedIn enables Newsletter scheduling

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LinkedIn interest-based ad targeting

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LinkedIn launches AI-powered ‘Collaborative
articles’

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LinkedIn launches AI-powered assistant for creating
your headline, about section and job ads.

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LinkedIn launches the Podcast Academy to help
podcasts grow on LinkedIn

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LinkedIn allows you to follow other companies from
a Company page.

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Live Audio Rooms comes to LinkedIn Company
Pages

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TikTok continue to promote in-app shopping

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TikTok is now displaying a ‘reposts’ tab

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Multiple posts can now be added to TikTok ‘Now’

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We can now added a link to our app in our Bio

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TikTok introduces TikTok ‘Series’ to help creator sell
subscriptions / access

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TikTok Keyword Research tool to help inform
content ideas

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Refresh TikTok feed

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Noise increases around a ban on TikTok

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Upload and manage podcasts on YouTube

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More detail added to YouTube Shorts analytics

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Pinterest idea pins extended to 5 minutes

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Wow!You Made it!

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Let’s try and summarize that…
1. We’re seeing the dawn of ‘Premium’ social media
2. We also seeing the start ofAI being ‘baked-in’ to social media platforms
3. TikTok and short form video continues to be the best way to fight decreasing reach
4. But…is a total ban onTikTok on the cards?
5. Podcasting continues to grow and LinkedIn andYouTube could be good places to leverage
6. Collaboration and increasing interaction are crucial for growth
7. Building community around a specific topic has never been so important
@jordandeneellis
@andyrlambert

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Stay in the know!
getsocialja.substack.com

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