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Aditya Birla Retail Limited is the retail arm of the $40 billion Aditya Birla Group corporation. It entered the food and grocery retail sector in 2007 through the acquisition of a south Indian supermarket chain. It has since expanded across India under the brand "more", operating both supermarket and hypermarket formats. The company's vision is to provide differentiated shopping experiences and be among India's top retailers while delivering value to stakeholders. It currently operates over 490 supermarket stores nationwide along with 15 hypermarkets offering a wide range of products including food, beverages, household items, personal care products, apparel and general merchandise.
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- 1. By Deepthi T Lalu & Anjima J S
- 2. Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, $40 billion corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Expanded its presence across the country under the brand "more." with 2 formats -Supermarket & Hypermarket.
- 3. VISION "To consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's Top retailers, while delivering superior returns to all stakeholders". Values Integrity Commitment Passion Seamlessness Speed
- 4. QUALITY POLICY PASSIONATE ABOUT QUALITY & COMMITTED TO CUSTOMERS
- 5. Supermarket Conveniently located in neighborhoods Supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are over 490 more Supermarkets across the country.
- 6. Hypermarket MEGASTORE -is a one-stop shopping destination for the entire family. A strong emphasis on general merchandise, apparels & CDIT. Currently fifteen hypermarkets operate under the brand Exclusive fashion brands will be available across all moreMEGASTORE outlets.
- 7. PRODUCTS A wide product range ensuring you get great quality at best prices
- 8. PRODUCTS FOOD: Cookies, Cornflakes, Choco marvel, Oats, Pickles, Fruit drinks, Jams, Instant soups, Honey, Papads, Pasta, Ketchups, Oriental sauces Namkeens, Noodles, Cheese balls, Crisp corn Chatpate, Vermicelli, instant mixes, Soan papdi. BEVERAGES: Premium tea, Green tea, CTC tea, Fruit juices, Concentrated drinks. STAPLES: Rice, Pulses, Sugar, Salt, Atta, Refined oil, Wheat, Bread, Spices. PERSONAL CARE: Soap, Facial tissue, Liquid hand wash, Shaving razor, Baby diapers, Ear buds, Cotton balls. HOME CARE: Toilet cleaners, Phenyl, Surface cleaners, Scouring pads, Detergents, Detergent bars, Dish wash bars, Tissues, Steel scrubber, Room freshener, Insect repellants, Naphthalene balls, Dish wash liquid, Glass cleaners, Dish wash bar.
- 9. PRODUCTS Apparels - Men/ Women Audio & Video (A & V) Live Bakery Beverages Books and Audio & Video Products Computer & Accessories Crockery Cookware Do it yourself & Auto Accessories Electronics FMCG Products
- 10. PRODUCTS Processed Food Prepared Food Ready to Cook/Prepared Food Small White Appliances Sporting Goods Packaged & loose Staples Stationery Toys
- 11. PRODUCTS General Merchandise Home Care Products Home Decor Products Home Needs & Home Upkeep Imported food, general merchandise, footwear & accessories Infant & Children's Apparels Information Technology Products Large White Appliances
- 12. SERVICES Consumer Finance on electronics products such as: Audio & Video and Large White Appliance are available at more MEGASTORE Hassle free Return & Exchange policy Gift cards are always the perfect gift which can be used at the more MEGASTORE by the recipient to purchase any gift of his/her choice any time.
- 13. CLUB MORE Through this, customer can enjoy a range of exclusive promotions & offers, get details on the latest Clubmore. Clubmore program reinforces the commitment of consistently adding value to your shopping experience.
- 14. Smart Shopping at MORE Indulge in guilt-free Smart Shopping with Aditya Birla Retails own brands. No Advertisement and No celebrity endorsements maximum savings are passed on to our Smart Shoppers !
- 15. AWARDS Most admired Retailer of the Year for Effective Supply Chain & Logistics Images Retail (2013) Master Brand Award 2012 World Brand Congress We are Proud to announce that Aditya Birla Retail Ltd was presented with the "Master Brand Award 2012" By the World Brand Congress on... Retail Best Employer of the Year & CEO of the Year Asia Retail Congress 2012 Aditya Birla Retail Limited was presented the prestigious "Retail Best Employer of the Year" award by the global jury of the Asia Retail Congress 2012.
- 16. THANK YOU