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Competing with Value-Based Companies Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010
Competing with Value-Based Companies Why deliver more for less? How do you compete? Is low-cost operation right for you?
More for Less
1. Why deliver more for less? Low Prices High Quality hearts and wallets of consumers worldwide
2. How do you compete? Keep cost in line Differentiate Manage prices effectively Execution
Differentiate areas that give other 2. How do you compete? room to maneuver
Execution Implement effective and efficient process implementation  focus on advertising and promotional initiatives  may need to downplay / abandon target market 2. How do you compete?
3. Is low-cost operation right for you? Companies should set this up  ONLY  if: existing businesses would be more competitive new businesses will have more advantages
Competing with Value-Based Companies Importance of Differentiation and Execution Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010

More Related Content

More for less final presentation

  • 1. Competing with Value-Based Companies Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010
  • 2. Competing with Value-Based Companies Why deliver more for less? How do you compete? Is low-cost operation right for you?
  • 4. 1. Why deliver more for less? Low Prices High Quality hearts and wallets of consumers worldwide
  • 5. 2. How do you compete? Keep cost in line Differentiate Manage prices effectively Execution
  • 6. Differentiate areas that give other 2. How do you compete? room to maneuver
  • 7. Execution Implement effective and efficient process implementation focus on advertising and promotional initiatives may need to downplay / abandon target market 2. How do you compete?
  • 8. 3. Is low-cost operation right for you? Companies should set this up ONLY if: existing businesses would be more competitive new businesses will have more advantages
  • 9. Competing with Value-Based Companies Importance of Differentiation and Execution Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010

Editor's Notes

  • #4: These are some examples of value-based companies that offer high quality goods and services at low prices
  • #5: Companies offering the powerful combination of low prices and high quality are capturing the hearts and wallets of cunsumers all over the world
  • #7: To compete effectively with value based rivals, companies must be able to successful differentiate themselves from the rest. This is because in a value based competition, consumer expectations regarding price and quality have changed. --- Focus on areas where value-based companies’ business models give other companies to maneuever.
  • #8: Execution plays a key role especially in terms of prices and cost. It would be difficult to challenge value leaders on their own terms, this sometimes there is a need to downplay or abandon some target markets. Overall there is a need to create a synergy with all aspects of business operations to be more competitive and innovative.
  • #9: Low-cost operation must be designed and launched to be a moneymaker in its own right, not just as a defensive play.