More than monetisation
- 2. Choose them well.Words are powerful.
- 3. Journalists role is to hold society to account, free from corruption and commercial constraints. Content should be KING.
- 4. LEAR.CBut the problem is
- 10. So whats the ANSWER?
- 12. CPM has created a clickbait culture demanding journalists do more, with less. HASING.Click
- 13. * Ipsos Mori Only 27% of adults now trust journalists to generally tell the truth.* TTRUEroding
- 14. L.SPIRA downward
- 15. Dont be careless.Words are powerful.
- 17. * Reuters Institute, Digital News Reports 2017 Only 3% of the UK population has a news subscription.* reach.ITSLI
- 18. Closing the doors on quality content only those capable of paying will have access. the doors.CLOSING
- 19. For democracy to stand, where each person has an equal vote we need everyone to have equal information. DED society.Creating a DIV
- 20. Share them.Words are powerful.
- 21. So the answer is
- 24. a light.NINGSH
- 26. Everyone can a鍖ord to pay for a FreeWall so the only restriction to reach is the quality of your content. NDS.COMMWhere content
- 27. As only quality content is funded judged by readers engagement. SUFFICIENT cycle.SELF
- 28. * Data taken from The Independent between 15 Jul 2018 29 Aug 2018 Engagement rate 57%40% Business section FreeWall average Take the actions of millions of UK readers who have already voted on content by engaging with FreeWalls. DONT take our word for it.
- 29. L.SPIRAn upward
- 30. Taking care of monetisation, so journalists can do what they do best what society needs from them. SH.PUBLLetting publishers
- 32. b e c a u s e j o u r n a l i s m m a t t e r s