Morgan dave
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This document discusses targeting advertising on television and the importance of protecting user privacy when doing so. It recommends a sliding scale approach to data usage and privacy where more anonymous, aggregated data allows for mass messaging but personal data requires active notice and consent from users. The author advocates building privacy protections from the start and avoiding being creepy with people's data.
Morgan dave
- 1. Targeting 2.0:It’s Time for TVDave MorganSimulmedia, Inc.March 22, 2011
- 2. Why TV?
- 8. Protecting User PrivacyDon’t be stupidInvite scrutinyBake privacy protection in from the beginningNot just about legality; don’t be creepySliding scale of data usage & privacy protectionMass messaging – aggregated anonymous dataNo relatable dataSegmented messaging – statically modeled anonymous dataNo relatable dataProfiling – anonymous data linked to profile-driven messagesPassive notice/opt-outPersonal – personal data linked to personal messagesActive notice/opt-in