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3
2015: Most Influential Brand
1. Canada
2. USA
3. Mexico
4. Brazil
5. UK
6.France
7. Germany
8. Italy
9. Sweden
10.Belgium
11. Turkey
12. Australia
13. Taiwan
14. China
15. New Zealand
16. Russia
17. India
18. Thailand
19. Colombia
20. Nigeria
21. Kenya

4
Survey specifics
14%
21%
22%
23%
20%
Total interviewed: n=2503
18-24 y.o.
25-34 y.o.
35-44 y.o.
45-54 y.o.
≥ 55 y.o.
50% 50%
DUTCH:
54%
FRENCH:
46%

6
-10.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
110.0
120.0
DOW/NASDAQ
Influential brands - The stock market
Cumulative Monthly % Change
(2011 to 2015)
% change
2011 2012 2013 2014 2015

7
Nature of influence
Influence is
multi faceted
• Is relevant to your life
• Has changed the way you shop
• Has made your life more interesting
• Is fundamental to your life
• Is part of everyday language
• Has changed what you do in everyday life
• Has encouraged you to make smarter/ better choices
• Have an emotional relationship with
• Has had an impact on the way you interact with people
• Is really important in the world today
• You identify withAnd it is difficult
to build influence

8
Ipsos Influence Index
100
22
As low as
468
As high as
8

10
Five dimensions driving influence
INFLUENCE

11
TOP 10
MOST INFLUENTIAL
BRANDS

12
#10
Ipsos Influence
Index
212
Gender
Language
#10
#16
NL
FR
#12
#9
-4

13
#9
Ipsos Influence
Index
244
Gender
Language
#7
#8
NL
FR
#8
#7
+4

14
#8
Ipsos Influence
Index
245
Gender
Language
#8
#7
NL
FR
#10
#5
+2

15
#7
Ipsos Influence
Index
246
Gender
Language
#6
#9
NL
FR
#4
#10
+1

16
#6
Ipsos Influence
Index
253
Gender
Language
#15
#5
NL
FR
#7
#6
+3

17
#5
Ipsos Influence
Index
282
Gender
Language
#3
#6
NL
FR
#6
#4
+2

18
#4
Ipsos Influence
Index
306
Gender
Language
#5
#4
NL
FR
#3
#NA
+1
* Brand only questioned in Flanders

19
#3
Ipsos Influence
Index
317
Gender
Language
#4
#3
NL
FR
#5
#2
-1

20
#2
Ipsos Influence
Index
354
Gender
Language
#2
#2
NL
FR
#2
#3
+1

21
#1
Ipsos Influence
Index
468
Gender
Language
#1
#1
NL
FR
#1
#1
=

22
Top 10 most influential brands
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
*
2014 2013
*
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
2015
*

23
Top 10 most influential brands
#1 #2 #3 #4 #5
#6 #7 #8 #9 #10
+1 +2=
+3 +1
-1
+2
+1
-4+4
*

24
#16
Top 11-20 most influential brands
#11 #12 #13 #14 #15
#17 #18 #19 #20
* Brand only questioned in Flanders / ** Brand only questioned in Wallonia
+9
-1 +5 +10
+13 -2
**
-8
-5 =
NA
NEW
**

26
#39
#71
#63
#75
Going up
Δ 2014
Note: The focus is on national brands only (brands questioned in both Flanders and Wallonia)
#81
#74
#68
#90
#69
#41
+47
+44
+43
+42
+36
+35
+33
+32
+32
+32
Total rank
#82
#35
#106
#38
Δ 2014
#50
#79
#105
#42
#76
#96
+31
+31
+28
+27
+24
+24
+20
+19
+18
+18
Total rank Δ 2014
#72
#51
#56
#59
#36
#118
+18
+15
+14
+14
+11
+11
Total rank

27
For more information
Dries Verhaeghe
Research Manager
Dries.verhaeghe@ipsos.com
Sofie Desmyter
Research manager
Sofie.desmyter@ipsos.com

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Most Influential Brands top results 2015

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