Motivate Michigan Project Review and Results
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The document summarizes a 2010 project called Motivate Michigan that was a collegiate competition to generate ideas for improving Michigan's economy. It discusses the objectives, process, winners and impact. Over 280 student ideas were submitted from various colleges. The top 10 ideas were selected and then public voting determined the final 5 ideas. The winning idea was for underwater turbines for alternative energy. The project received over 3 million media impressions and helped promote economic development and sponsor brands.
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Motivate Michigan Project Review and Results
- 1. 2010 PROJECT REVIEW & RESULTS The Top 10 Student Finalists in the Motivate Michigan competition represented the following Colleges and Universities: for Economic Impact A Corporate Sponsored Collegiate Competition U of M WMU U of D Mercy MTU WSU Kettering St. Clair CC LSSU powered by
- 2. PROJECT REVIEW & RESULTS CONTENTS 3 Objectives & Overview 6 Sponsors & Partners 8 The Final 5 Event 10 Media Coverage 16 Total Audience & Impact Winning Idea Relevancy Planning Committee 21 Appendices: Press Release Email blast PSA Page
- 3. PROJECT OBJECTIVES Uncover Breakthrough Ideas to Help Improve the Michigan Economy Leverage the Investment in our College Students in the State Rekindle the Innovative Spirit within Michigan Do Something Positive in an Environment of Negative News and a Challenging Economy
- 4. 2010 PROJECT OVERVIEW Online Competition for College Students Launched 280 Ideas Submitted Committee Selected the Top 10 Ideas based on Impact on Michigan Economy Feasibility for Implementation Creativity & Innovation Public Voted Online for the Best Idea 4,670 Votes Received Final Five Students Presented Ideas to Panel of Judges Winning Idea Selected - Thunder Down Under, Underwater Turbines Alternative Energy Media Partners featured students online, in print, and on TV Winning Idea presented to Leaders in State JAN. FEB. MARCH APRIL JUNE SEPT. MAY ...
- 5. ENDORSEMENTS The Motivate Michigan Initiative is a unique competition we encourage as many people as possible to participate . The Honorable Governor Jennifer M. Granholm Using the intellectual power of college students will bring a fresh perspective There is great potential to be had in this truly innovative program . Senator John Pappageorge, 13 th District I challenge all students in Michigan colleges and universities to push-the-envelope of Creativity and submit their ideas . Dr. Michael Boulus, Executive Director, Presidents Council, State Universities of Michigan The Motivate Michigan initiative is a unique project Usually we tell our students what to do; this project requires us to listen . Ken Rogers, Executive Director, Automation Alley we are proud to partner with Motivate Michigan to help transform Michigans economy . Beth Chappell, President & CEO, Detroit Economic Club
- 6. PROJECT SPONSORS Gold Sponsor: Silver Sponsor: Bronze Sponsor: Additional Sponsors: Scholarship Fund: $50,000 + MET multiplier
- 7. PROJECT PARTNERS Founder and Project Manager: Media Partners: Online Contest Partner: Non-Profit Partner: Other Partners:
- 8. THE FINAL 5 WINNERS 1 st Place: University of Michigan Tarun Koshy & Nic Williams Thunder Down Under Underwater Turbines Alternative Energy 2 nd Place: Western Michigan University Jacob Berkey & Kylie Vasa Financial Literacy Pilot Program 4 th Place: Michigan Tech. University David Kossak Maple Syrup Using Michigans Natural Resources 3 rd Place: University of Detroit Mercy Allison Bray Michigan Pride Consumer Action Plan 5 th Place: Wayne State University Anthony Leo Michigan Card
- 9. THE FINAL 5 JUDGES On May 24, 2010, the Final 5 Students in the Motivate Michigan competition presented their concepts to a panel of judges at the Rock Financial Showplace in Novi, Michigan. Judges are pictured above and highlighted in red below. Back row: Trey Fabacher , VP & General Manager, WWJ-TV CBS Detroit; William Hazelton , Senior VP, CIBER, Inc.; Armen Kabodian, VP, CIBER, Inc. and Motivate Michigan Committee Chairman; Ken Theis , CIO and Director, Michigan Department of Technology, Management & Budget; Michael Boulus , Executive Director, Presidents Council, State Universities of Michigan. Front row: Lisa Dancsok , Executive VP, Michigan Economic Development Corporation (MEDC); Eileen Ashley , Wealth and Institutional Management Division Managing Director, Comerica Bank; and, Carol Cain, Senior Producer, CBS Television Stations & Detroit Free Press Columnist and Moderator of Motivate Michigan Final 5 Event.
- 10. Average Circulation: Over 500,000 readers for each Sunday edition Estimated Number of Readers for 3 articles: 1,500,000 readers / impressions Media Coverage: PRINT ... May 30, 2010 April 25, 2010
- 11. Media Coverage: TELEVISION Saturday, February 13 Special Guest: Thomas D. Ogden, President, Comerica Bank Sunday, April 18 Special Guest: Caroline Chambers, Vice President, Comerica Bank & President, Comerica Charitable Foundation Saturday, June 5 Carol Cain (CBS) and Contest Winners: Nic Williams (U of M) and Tarun Koshy (U of M) CBS-TV Campaign Reached Over 1,000,000 Households
- 12. Media Coverage: TELEVISION Promotional Spots Promo #1 Featured Armen Kabodian and The Motivate Michigan Project Promo #2: Encouraged Students to Submit Ideas Online Promo #3: Encouraged Public to Vote for Favorite Idea Promo # 4 Featured Motivate Michigan Winners Tarun Koshy & Nic Williams
- 13. www. .org Received 672,538 hits on Web Site All logos have links to all Sponsor and Partner Web Sites Designed by Comerica Bank and CIBER, Inc. Online Contest and Hosting Services provided by Exposure Marketing in Auburn Hills, MI Students submitted their ideas on this site, and it was utilized for online public voting
- 14. Viral Email Web 2.0 Media Coverage Email blast to over 1,000 admin. & staff at colleges and universities in MI sent forward to thousands of students throughout state Contacts, posts, networking Friends, facts, and features on Many tweets on Videos posted for the Top 10 Student ideas Multiple Press Releases to Media Outlets in Michigan Public Service Announcements on BLOG On March 3, 2010
- 15. Local & Campus Media Coverage
- 16. TOTAL AUDIENCE (estimates) Three articles in the Sunday Detroit Free Press 1,500,000 CBS Television Stations (CW-50 & WWJ-TV) 1,000,000 Three Television Shows Hundreds of TV Promotional Spots WWJTV.com & CW50Detroit.com MotivateMichigan.org Web Site 672,538 WWJ Radio Public Service Announcements (30) 150,000 Web 2.0 (LinkedIn, Facebook, Twitter, YouTube) 25,000 Viral Email blast to College campuses 10,000 Local & Campus Media Coverage 5,000 ESTIMATED TOTAL AUDIENCE / IMPRESSIONS 3,362,538 Anthony Leo from Wayne State University presents his concept at the Motivate Michigan Final 5 event on May 24, 2010. Comerica Bank (Gold Sponsor) signage was prominently displayed during the event.
- 17. IMPACT Brand Exposure for Sponsors Scholarships for Students Economic Improvement Ideas Comments from the Students: Thank you so much for the opportunity to participate in this contest!油 The money will really help me with my nursing school!油 This really was a blessing to me and my family." 油 Thank you for giving me and the other entrants an opportunity to express our ideas for the future of Michigan. I hope you continue to encourage Michigan's college students to think about the future of our state for a long time to come. This has been a wonderful opportunity . I'm so glad to have been a part of it.
- 18. Winning Idea: Underwater Turbines http://www.youtube.com/watch?v=nLFiaRWFUs4&
- 19. RELEVANT IN OUR CULTURE American Express initiative: Corporation Funding Consumers Voting Volunteers Earning Points Pepsi Refresh Project: Pepsi Donations Requesting Ides for Positive Impact Consumers Voting Disney Give a Day. Get a Day: Encourages Consumers to Volunteer (1 M have) Free Day at a Disney Park
- 20. PLANNING COMMITTEE Dale Rinke, Armen Kabodian, John Peppes, Vicki Hickman Thank you for your Sponsorship and Support! For additional information: [email_address]
- 21. Appendix A: Press Release
- 22. Appendix B: Email Blast
- 23. Appendix C: PSA