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Moto SATNAV

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Charlie Manning
Charlie Manning

Our team is developing an audio-based satellite navigation mobile app for motorcyclists and cyclists. The app will provide turn-by-turn directions through clear, concise audio instructions to allow users to safely navigate while focusing on the road. Key features will include warning users of dangerous roads and conditions, a bicycle mode, and options to control instruction volume and frequency. The app aims to fill a gap for riders who find existing physical devices too expensive and screen-based apps too distracting.

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Moto Satnav By Dominic, Charlie & Alastair
The 5 W’s Who?-Motorbikers and cyclists What?-An entirely audio based satellite navigation system When?-Before and during a journey by two wheeled vehicle. Where?-On the roads around the world Why?-No other apps offer this and purpose built units are not particularly good
Problem Motorbikes are becoming a more and more popular mode of transport. Yet while car drivers have a wide range of satellite navigation systems to choose from bikers have a few handsets: these are expensive and do not particularly positive reviews. Motorbikers find the screen distracting and the instructions leave a lot to be desired.
Question How can we allow motorcyclists to be able to use satellite navigation systems safely and effectively?
Key Insight Statements • More and more people are traveling using motorbikes. • They have no easy entirely audio based Sat nav. • A biker can type in the address and then follow clear and concise instructions to arrive at his/her destinations safely and effectively
Mini Elevator Statements Our team, Ultra Platinum, is developing a mobile app to help Motorcyclists and Cyclists be able to navigate wherever they want to go, yet be able to do so safely and efficiently. This can be achieved by an entirely audio based sat-nav app, which also warns about dangerous roads and conditions.
User Profiles David A motorcyclist - Works for a motorbike shop - Ridden motorcycles for years - Often has to visit customers house - Has often been lost - Does not own a Bluetooth helmet - Is not aware of any competitors - Often uses a map - But agrees this is awkward Ben - Is a keen cyclist - Often goes cycling for fun - Also cycles competitively - Likes the idea - Wants it to also find bridleways
Competitors There are a number of physical devices made for Motorcycles yet these cost over £300, and may need further expenditure for a case that could withstand the wind and rain when ride a motorcycle. There is no dedicated app for giving directions to motorcyclists that we have been able to find.
Flow of App
Key Wireframes - 1 This is the opening screen of the App when it is opened on the Phone.
Key Wireframes - 2 This is the screen of the app giving the written instructions to the app.
Key Wireframes - 3 This is the screen of the map version of the app. The instructions will be said as well as shown.
Key Wireframes - 4 This screen shows the options to the app, including the volume of instructions, how many times they are repeated, a bicycle mode, the option to switch between Map and List mode and the brightness of the App.
Feasibility This app does not require any particularly extensive work: their are many GPS apps, the two biggest problems will be the creation of a safe simple but effect set of instructions and finding a way for the app to warn about potential dangers: this can be achieved through two methods, firstly through using DVLA or equivalent data or by use of an algorithm to search the road ahead for sharp corners. This is by far the most complex area, both will require advanced programming knowledge.
Business Case and Customer Pledges Customers were willing to pay for the app, but we still decided that we needed constant revenue from the app. We will have a Lite edition with less features and adverts on the opening screen. There will also be a full purchase of the app. This version will have full features and no adverts on the opening screen. But, it will be more expensive.
Marketing Strategy -Facebook advertisements -Google Sidebar advertisements -Social Network pages (Facebook, Twitter)
Wildcard We believe that our app is unique among other satnav apps, being audible based. We also believe that being interchangeable to allow cyclists to also use it is another selling point that we can use.

More Related Content

Moto SATNAV

  • 2. The 5 W’s Who?-Motorbikers and cyclists What?-An entirely audio based satellite navigation system When?-Before and during a journey by two wheeled vehicle. Where?-On the roads around the world Why?-No other apps offer this and purpose built units are not particularly good
  • 3. Problem Motorbikes are becoming a more and more popular mode of transport. Yet while car drivers have a wide range of satellite navigation systems to choose from bikers have a few handsets: these are expensive and do not particularly positive reviews. Motorbikers find the screen distracting and the instructions leave a lot to be desired.
  • 4. Question How can we allow motorcyclists to be able to use satellite navigation systems safely and effectively?
  • 5. Key Insight Statements • More and more people are traveling using motorbikes. • They have no easy entirely audio based Sat nav. • A biker can type in the address and then follow clear and concise instructions to arrive at his/her destinations safely and effectively
  • 6. Mini Elevator Statements Our team, Ultra Platinum, is developing a mobile app to help Motorcyclists and Cyclists be able to navigate wherever they want to go, yet be able to do so safely and efficiently. This can be achieved by an entirely audio based sat-nav app, which also warns about dangerous roads and conditions.
  • 7. User Profiles David A motorcyclist - Works for a motorbike shop - Ridden motorcycles for years - Often has to visit customers house - Has often been lost - Does not own a Bluetooth helmet - Is not aware of any competitors - Often uses a map - But agrees this is awkward Ben - Is a keen cyclist - Often goes cycling for fun - Also cycles competitively - Likes the idea - Wants it to also find bridleways
  • 8. Competitors There are a number of physical devices made for Motorcycles yet these cost over £300, and may need further expenditure for a case that could withstand the wind and rain when ride a motorcycle. There is no dedicated app for giving directions to motorcyclists that we have been able to find.
  • 10. Key Wireframes - 1 This is the opening screen of the App when it is opened on the Phone.
  • 11. Key Wireframes - 2 This is the screen of the app giving the written instructions to the app.
  • 12. Key Wireframes - 3 This is the screen of the map version of the app. The instructions will be said as well as shown.
  • 13. Key Wireframes - 4 This screen shows the options to the app, including the volume of instructions, how many times they are repeated, a bicycle mode, the option to switch between Map and List mode and the brightness of the App.
  • 14. Feasibility This app does not require any particularly extensive work: their are many GPS apps, the two biggest problems will be the creation of a safe simple but effect set of instructions and finding a way for the app to warn about potential dangers: this can be achieved through two methods, firstly through using DVLA or equivalent data or by use of an algorithm to search the road ahead for sharp corners. This is by far the most complex area, both will require advanced programming knowledge.
  • 15. Business Case and Customer Pledges Customers were willing to pay for the app, but we still decided that we needed constant revenue from the app. We will have a Lite edition with less features and adverts on the opening screen. There will also be a full purchase of the app. This version will have full features and no adverts on the opening screen. But, it will be more expensive.
  • 16. Marketing Strategy -Facebook advertisements -Google Sidebar advertisements -Social Network pages (Facebook, Twitter)
  • 17. Wildcard We believe that our app is unique among other satnav apps, being audible based. We also believe that being interchangeable to allow cyclists to also use it is another selling point that we can use.