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Motown
Berry Gordy

        Hits the pop charts with his song
         Reet Petite
        Same year he quits his
         upholstery job
        Jan. 1958 he launches
         Motown( originally Tamla)
        1960 settles in Detroit
Thats the only name I can think of that expresses what I want it to
  be - a hip name for a factory where hits are going to be built -
                            Berry Gordy
Social Context
   Racial Integration of popular music

 Civil Rights Movement

 Most were only exposed to popular music through records
    or 45rpm

 Artists recieved backlash - turned down from white hotels
    when touring.

 Young generation used music to rebel against senseless
    wars and inequality
The Motown Sound
 Gospel, pop, R&B, Jazz, Doo-woop, and country that was
  created and performed by black artists.

 melodic electric bass-guitar lines; blaring horn sections


 Call and Response originating from Gospel music


 KISS principal Keep it simple, stupid.


 The Funk Brothers


 Overdubbing (Duplicating Instrumentation)


 Simple love songs with simple stories
Performance



        QuickTime捉 and a
          decompressor
are needed to see this picture.
 Maxine Powell
  created a
  finishing school
  for all the acts

 Good enough to
  perform for kings

 Cholly Atkins was
  brought in to
  teach all the acts
  their moves

 The Four Tops
Smokey Robinson
 Wrote over 1,000 songs, earning the title Mr. Motown

 With Gordy from the beginning
Marvin Gaye
 Tammi Terrell - died from brain tumor

 Fueled by new independence from Anna Gordy Lets Get it On -
  1973

 The hit caused him to switch the focus from his politically
  charged songs

 A classic Motown single, begining with the three great wah-wah
  notes that throw back to a vintage Fifties melody
The Supremes
 The Supremes had 12 number one hit singles between
  1964-1969

 Fueled the crossover to a white
  audience

 1967 renamed Diana Ross &
  The Supremes

 Only act that was able to take
  on The Beatles and Beach Boys
Diana Ross
    Women had been the inspiration of my life since childhood. They were what inspired
             me to do everything- create, make money, win. - Berry Gordy
    Women had been the inspiration of my life since childhood. They were what inspired
             me to do everything- create, make money, win. - Berry Gordy


                             Gordys favoritism caused a large rift to
                               form in the once family like company

                             Fueled The Marvellettes to drop from the
                               label

                             Desire to make her a huge superstar



 Success of The Supremes dropped after she left

 Most successful female music artist in history - Billboard
  Magazine
The Temptations

 The first to earn a grammy with the song
  Cloud Nine

 R&B, doo-wop, funk, disco, and soul

 Plagued by interchanging members

 Each member had a chance to be lead

 Popularized the Motown style
Stevie Wonder
 Steveland Morris

 We cant keep calling
  him the eighth wonder of
  the world

 Joined Motown at the age
  of eleven after the
  performance at Apollo
  Theatre

 Fingertips (Part 2) -
  Youngest in history to top
  Billboard
The Jackson 5
                                                   First large act out of
                                                    Motowns new
                                                    headquarters in LA

                                                   First four major singles all
                                                    topped the Billboard
                                                    Charts

                                                   Crossed over to the white
                                                    audience of Teen Idols

 Replaced Supremes in main marketing target

 1971 - Motown chose to start Michael Jacksons solo career
Heading West

 After the 67 Riots in Detroit, Gordy looked to expand west -
  mainly Los Angeles

 Im Gonna Make You Love Me - teamed up the two hottest
  acts

 Distracted by Hollywood, tried to take on creating movies
  staring Diana Ross - Mahogany and Lady Sings the Blues

 1988 Motown was sold to MCA for $61 million

More Related Content

Motown

  • 2. Berry Gordy Hits the pop charts with his song Reet Petite Same year he quits his upholstery job Jan. 1958 he launches Motown( originally Tamla) 1960 settles in Detroit
  • 3. Thats the only name I can think of that expresses what I want it to be - a hip name for a factory where hits are going to be built - Berry Gordy
  • 4. Social Context Racial Integration of popular music Civil Rights Movement Most were only exposed to popular music through records or 45rpm Artists recieved backlash - turned down from white hotels when touring. Young generation used music to rebel against senseless wars and inequality
  • 5. The Motown Sound Gospel, pop, R&B, Jazz, Doo-woop, and country that was created and performed by black artists. melodic electric bass-guitar lines; blaring horn sections Call and Response originating from Gospel music KISS principal Keep it simple, stupid. The Funk Brothers Overdubbing (Duplicating Instrumentation) Simple love songs with simple stories
  • 6. Performance QuickTime捉 and a decompressor are needed to see this picture.
  • 7. Maxine Powell created a finishing school for all the acts Good enough to perform for kings Cholly Atkins was brought in to teach all the acts their moves The Four Tops
  • 8. Smokey Robinson Wrote over 1,000 songs, earning the title Mr. Motown With Gordy from the beginning
  • 9. Marvin Gaye Tammi Terrell - died from brain tumor Fueled by new independence from Anna Gordy Lets Get it On - 1973 The hit caused him to switch the focus from his politically charged songs A classic Motown single, begining with the three great wah-wah notes that throw back to a vintage Fifties melody
  • 10. The Supremes The Supremes had 12 number one hit singles between 1964-1969 Fueled the crossover to a white audience 1967 renamed Diana Ross & The Supremes Only act that was able to take on The Beatles and Beach Boys
  • 11. Diana Ross Women had been the inspiration of my life since childhood. They were what inspired me to do everything- create, make money, win. - Berry Gordy Women had been the inspiration of my life since childhood. They were what inspired me to do everything- create, make money, win. - Berry Gordy Gordys favoritism caused a large rift to form in the once family like company Fueled The Marvellettes to drop from the label Desire to make her a huge superstar Success of The Supremes dropped after she left Most successful female music artist in history - Billboard Magazine
  • 12. The Temptations The first to earn a grammy with the song Cloud Nine R&B, doo-wop, funk, disco, and soul Plagued by interchanging members Each member had a chance to be lead Popularized the Motown style
  • 13. Stevie Wonder Steveland Morris We cant keep calling him the eighth wonder of the world Joined Motown at the age of eleven after the performance at Apollo Theatre Fingertips (Part 2) - Youngest in history to top Billboard
  • 14. The Jackson 5 First large act out of Motowns new headquarters in LA First four major singles all topped the Billboard Charts Crossed over to the white audience of Teen Idols Replaced Supremes in main marketing target 1971 - Motown chose to start Michael Jacksons solo career
  • 15. Heading West After the 67 Riots in Detroit, Gordy looked to expand west - mainly Los Angeles Im Gonna Make You Love Me - teamed up the two hottest acts Distracted by Hollywood, tried to take on creating movies staring Diana Ross - Mahogany and Lady Sings the Blues 1988 Motown was sold to MCA for $61 million