This document discusses the benefits of having an online presence and social media presence for businesses. It notes that an increasing number of Canadians are using social media and that businesses should engage customers online as well as offline. The document provides tips for businesses on using social media to connect with customers, provide updates and respond to customers. It stresses that businesses should have a plan for their online efforts and set goals around communication, sales and engagement.
9. All of Your Information @Miss604
@Mnt_Pleasant
As Posted by You
Hours
Location
About
Products
Menu Items
10. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Pro鍖le
Daily Updates
Specials
Community Info
11. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Pro鍖le
Daily Updates
Specials
Community Info
12. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Pro鍖le
Daily Updates
Specials
Community Info
13. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Pro鍖le
Daily Updates
Specials
Community Info
14. @Miss604
@Mnt_Pleasant
Canadians on Social Media
22%
2011 comScore
Canadian
Households
78% Online
Yes No
15. @Miss604
@Mnt_Pleasant
Canadians on Social Media
40% 2011 Ipsos Poll
60% Canadians on
Social Media
Yes No
16. @Miss604
@Mnt_Pleasant
Canadians on Social Media
2011 Ipsos Poll
52% 48% Canadians Online
Who Like or
Follow Brands
Yes No
17. @Miss604
@Mnt_Pleasant
Canadians on Social Media
Enable the Like
18. Reach Out to @Miss604
@Mnt_Pleasant
Bring Customers In
Of鍖ine to Online
19. Reach Out to @Miss604
@Mnt_Pleasant
Bring Customers In
Are you texting
each other?
Of鍖ine to Online
20. Reach Out to @Miss604
@Mnt_Pleasant
Bring Customers In
Online to Of鍖ine
21. Do: @Miss604
@Miss604
@Mnt_Pleasant
Engage, Stay Current
A trusted referral is the
Holy Grail of advertising
New word of mouth
An accessible company is a trustworthy company
Build Relationships
22. Do Not: @Miss604
@Miss604
@Mnt_Pleasant
Sell, Sell, Sell
Dont be that guy...
Showcase products, community
Respond
Share
Celebrate customers Online to Of鍖ine
Let your passion shine through
23. @Miss604
@Miss604
@Mnt_Pleasant
Customer Service
Customer Service
Connect
Follow up
Put Out Fires
24. @Miss604
@Miss604
@Mnt_Pleasant
Customer Service
Customer Service
Connect
Follow up
Put Out Fires
25. Free to Start @Miss604
@Miss604
@Mnt_Pleasant
Then Invest
26. Free to Start @Miss604
@Miss604
@Mnt_Pleasant
Then Invest
you@gmail.com
vs
you@yourbusiness.com
Wrap It Into
Marketing
yourwebsite.wordpress.com Branding
vs
yourwebsite.com
27. @Miss604
@Miss604
@Mnt_Pleasant
ROI
A Cat Rolling
In Money
28. @Miss604
@Miss604
@Mnt_Pleasant
ROI
A Cat Rolling
In Money
29. @Miss604
@Miss604
@Mnt_Pleasant
ROI
What Would You Like to Achieve?
Quick communication & access
Improved customer retention Before You Get
Increased sales The Cat,
Analytics/data Have a Plan
Event attendance
Build buzz with contests/promotions
Spend less on brochures, advertising, print marketing
Online pages are 鍖exible, can be updated anytime
30. @Miss604
@Miss604
@Mnt_Pleasant
Planning
Set Your Goals for Your Web Efforts
Make a Schedule
Have Themes
Be Prepared for Engagement Before You Get
The Cat,
Have a Plan
31. @Miss604
@Miss604
@Mnt_Pleasant
Planning
Be Actively Social Instead of Reactionary
Check out others pro鍖les on Twitter, Facebook
Read other blogs in your industry
Comment Before You Get
The Cat,
Have a Plan
32. @Miss604
@Miss604
@Mnt_Pleasant
Planning
See the Conversation, Then Join It...
http://search.twitter.com
Before You Get
The Cat,
Have a Plan
33. @Miss604
@Miss604
@Mnt_Pleasant
FIND THIS TALK ONLINE
Miss604.com/
MountPleasant