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REBECCA BOLLWITT
    Miss604.com/contact
Mount Pleasant Business Improvement Area AGM
Bene鍖ts of a

Web Presence
@Miss604
      @Mnt_Pleasant




More Than Cat
  Photos...
@Miss604
      @Mnt_Pleasant




What People
Want to Share
@Miss604
        @Mnt_Pleasant




Even if Youre
Not Listening...
     Yet
@Miss604
      @Mnt_Pleasant




...People Are
Talking About
      You
Importance of a    @Miss604
                  @Mnt_Pleasant

 Web Presence
All of Your Information         @Miss604
                               @Mnt_Pleasant

   As Posted by You


                            Hours
                           Location
                            About
                           Products
                          Menu Items
Be the Expert on You           @Miss604
                                    @Mnt_Pleasant

Your Neighbourhood, Your Industry


                              SOURCE
                                 Pro鍖le
                             Daily Updates
                               Specials
                            Community Info
Be the Expert on You           @Miss604
                                    @Mnt_Pleasant

Your Neighbourhood, Your Industry


                              SOURCE
                                 Pro鍖le
                             Daily Updates
                               Specials
                            Community Info
Be the Expert on You           @Miss604
                                    @Mnt_Pleasant

Your Neighbourhood, Your Industry


                              SOURCE
                                 Pro鍖le
                             Daily Updates
                               Specials
                            Community Info
Be the Expert on You           @Miss604
                                    @Mnt_Pleasant

Your Neighbourhood, Your Industry


                              SOURCE
                                 Pro鍖le
                             Daily Updates
                               Specials
                            Community Info
@Miss604
                              @Mnt_Pleasant
Canadians on Social Media



     22%
                        2011 comScore
                           Canadian
                          Households
            78%             Online

      Yes    No
@Miss604
                                   @Mnt_Pleasant
Canadians on Social Media




   40%                      2011 Ipsos Poll
               60%           Canadians on
                             Social Media

         Yes   No
@Miss604
                                @Mnt_Pleasant
Canadians on Social Media



                         2011 Ipsos Poll
   52%         48%      Canadians Online
                         Who Like or
                        Follow Brands

         Yes   No
@Miss604
                                @Mnt_Pleasant
Canadians on Social Media




                        Enable the Like
Reach Out to               @Miss604
                             @Mnt_Pleasant

Bring Customers In




                     Of鍖ine to Online
Reach Out to               @Miss604
                                @Mnt_Pleasant

   Bring Customers In
Are you texting
  each other?

                        Of鍖ine to Online
Reach Out to               @Miss604
                             @Mnt_Pleasant

Bring Customers In




                     Online to Of鍖ine
Do:                           @Miss604
                                                 @Miss604
                                            @Mnt_Pleasant

       Engage, Stay Current

A trusted referral is the
Holy Grail of advertising
New word of mouth
An accessible company is a trustworthy company
Build Relationships
Do Not:                     @Miss604
                                              @Miss604
                                         @Mnt_Pleasant

             Sell, Sell, Sell

Dont be that guy...
Showcase products, community
Respond
Share
Celebrate customers              Online to Of鍖ine
Let your passion shine through
@Miss604
                                @Miss604
                           @Mnt_Pleasant
Customer Service



                   Customer Service
                       Connect
                      Follow up
                    Put Out Fires
@Miss604
                                @Miss604
                           @Mnt_Pleasant
Customer Service



                   Customer Service
                       Connect
                      Follow up
                    Put Out Fires
Free to Start    @Miss604
                     @Miss604
                @Mnt_Pleasant

 Then Invest
Free to Start           @Miss604
                                       @Miss604
                                  @Mnt_Pleasant

            Then Invest

you@gmail.com
vs
you@yourbusiness.com
                            Wrap It Into
                             Marketing
yourwebsite.wordpress.com    Branding
vs
yourwebsite.com
@Miss604
                 @Miss604
            @Mnt_Pleasant
ROI




      A Cat Rolling
       In Money
@Miss604
                 @Miss604
            @Mnt_Pleasant
ROI




      A Cat Rolling
       In Money
@Miss604
                                                    @Miss604
                                               @Mnt_Pleasant
                   ROI

What Would You Like to Achieve?

Quick communication & access
Improved customer retention             Before You Get
Increased sales                            The Cat,
Analytics/data                            Have a Plan
Event attendance
Build buzz with contests/promotions
Spend less on brochures, advertising, print marketing
Online pages are 鍖exible, can be updated anytime
@Miss604
                                           @Miss604
                                      @Mnt_Pleasant
                Planning

Set Your Goals for Your Web Efforts
Make a Schedule
Have Themes
Be Prepared for Engagement    Before You Get
                                 The Cat,
                               Have a Plan
@Miss604
                                                    @Miss604
                                               @Mnt_Pleasant
                 Planning

Be Actively Social Instead of Reactionary
Check out others pro鍖les on Twitter, Facebook
Read other blogs in your industry
Comment                                  Before You Get
                                            The Cat,
                                           Have a Plan
@Miss604
                                             @Miss604
                                        @Mnt_Pleasant
              Planning

See the Conversation, Then Join It...
http://search.twitter.com

                                Before You Get
                                   The Cat,
                                 Have a Plan
@Miss604
                             @Miss604
                        @Mnt_Pleasant
FIND THIS TALK ONLINE




  Miss604.com/
  MountPleasant
REBECCA BOLLWITT
    Miss604.com/contact

More Related Content

Mount Pleasant Business Improvement Area AGM

  • 1. REBECCA BOLLWITT Miss604.com/contact
  • 4. @Miss604 @Mnt_Pleasant More Than Cat Photos...
  • 5. @Miss604 @Mnt_Pleasant What People Want to Share
  • 6. @Miss604 @Mnt_Pleasant Even if Youre Not Listening... Yet
  • 7. @Miss604 @Mnt_Pleasant ...People Are Talking About You
  • 8. Importance of a @Miss604 @Mnt_Pleasant Web Presence
  • 9. All of Your Information @Miss604 @Mnt_Pleasant As Posted by You Hours Location About Products Menu Items
  • 10. Be the Expert on You @Miss604 @Mnt_Pleasant Your Neighbourhood, Your Industry SOURCE Pro鍖le Daily Updates Specials Community Info
  • 11. Be the Expert on You @Miss604 @Mnt_Pleasant Your Neighbourhood, Your Industry SOURCE Pro鍖le Daily Updates Specials Community Info
  • 12. Be the Expert on You @Miss604 @Mnt_Pleasant Your Neighbourhood, Your Industry SOURCE Pro鍖le Daily Updates Specials Community Info
  • 13. Be the Expert on You @Miss604 @Mnt_Pleasant Your Neighbourhood, Your Industry SOURCE Pro鍖le Daily Updates Specials Community Info
  • 14. @Miss604 @Mnt_Pleasant Canadians on Social Media 22% 2011 comScore Canadian Households 78% Online Yes No
  • 15. @Miss604 @Mnt_Pleasant Canadians on Social Media 40% 2011 Ipsos Poll 60% Canadians on Social Media Yes No
  • 16. @Miss604 @Mnt_Pleasant Canadians on Social Media 2011 Ipsos Poll 52% 48% Canadians Online Who Like or Follow Brands Yes No
  • 17. @Miss604 @Mnt_Pleasant Canadians on Social Media Enable the Like
  • 18. Reach Out to @Miss604 @Mnt_Pleasant Bring Customers In Of鍖ine to Online
  • 19. Reach Out to @Miss604 @Mnt_Pleasant Bring Customers In Are you texting each other? Of鍖ine to Online
  • 20. Reach Out to @Miss604 @Mnt_Pleasant Bring Customers In Online to Of鍖ine
  • 21. Do: @Miss604 @Miss604 @Mnt_Pleasant Engage, Stay Current A trusted referral is the Holy Grail of advertising New word of mouth An accessible company is a trustworthy company Build Relationships
  • 22. Do Not: @Miss604 @Miss604 @Mnt_Pleasant Sell, Sell, Sell Dont be that guy... Showcase products, community Respond Share Celebrate customers Online to Of鍖ine Let your passion shine through
  • 23. @Miss604 @Miss604 @Mnt_Pleasant Customer Service Customer Service Connect Follow up Put Out Fires
  • 24. @Miss604 @Miss604 @Mnt_Pleasant Customer Service Customer Service Connect Follow up Put Out Fires
  • 25. Free to Start @Miss604 @Miss604 @Mnt_Pleasant Then Invest
  • 26. Free to Start @Miss604 @Miss604 @Mnt_Pleasant Then Invest you@gmail.com vs you@yourbusiness.com Wrap It Into Marketing yourwebsite.wordpress.com Branding vs yourwebsite.com
  • 27. @Miss604 @Miss604 @Mnt_Pleasant ROI A Cat Rolling In Money
  • 28. @Miss604 @Miss604 @Mnt_Pleasant ROI A Cat Rolling In Money
  • 29. @Miss604 @Miss604 @Mnt_Pleasant ROI What Would You Like to Achieve? Quick communication & access Improved customer retention Before You Get Increased sales The Cat, Analytics/data Have a Plan Event attendance Build buzz with contests/promotions Spend less on brochures, advertising, print marketing Online pages are 鍖exible, can be updated anytime
  • 30. @Miss604 @Miss604 @Mnt_Pleasant Planning Set Your Goals for Your Web Efforts Make a Schedule Have Themes Be Prepared for Engagement Before You Get The Cat, Have a Plan
  • 31. @Miss604 @Miss604 @Mnt_Pleasant Planning Be Actively Social Instead of Reactionary Check out others pro鍖les on Twitter, Facebook Read other blogs in your industry Comment Before You Get The Cat, Have a Plan
  • 32. @Miss604 @Miss604 @Mnt_Pleasant Planning See the Conversation, Then Join It... http://search.twitter.com Before You Get The Cat, Have a Plan
  • 33. @Miss604 @Miss604 @Mnt_Pleasant FIND THIS TALK ONLINE Miss604.com/ MountPleasant
  • 34. REBECCA BOLLWITT Miss604.com/contact

Editor's Notes