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The document discusses techniques for effective product placement in movies and brands. It covers three key pillars - style, naturalness, and marketing. For style, it notes that a single view can tell the whole story, and gives examples from Sin City and movies. For naturalness, it discusses creating a natural atmosphere like in the movie 99 Francs. For marketing, it stresses that the promoted product must actually be available for purchase, and should be adequately targeted to the movie's audience. It concludes by mentioning the use of cross-promotion wherever possible.Read less