際際滷

際際滷Share a Scribd company logo
WebSearch Academy
Internet Librarian International

Moving to the Media
Searching for Multimedia Material
Arthur Weiss
Email: a.weiss@aware.co.uk / Twitter: @awareci
www.marketing-intelligence.co.uk
14 October 2013
息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk
Multi-Media Categories
≒ Still images (& Animated Gifs)
р Photos, Paintings, Line drawings, Cartoons, etc.
р Charts & Diagrams
р Infographics

≒ Video
р Animations, video, etc. with/without sound

≒ Sound
р Music, spoken voice, noises, etc.
р Podcasts

≒ 3D Media
р Objects / 3D-printing instructions

≒ Interactive content
р Computer games, online training, etc.

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

2
Indexing multi-media

Meta-Data

Content

≒ File Type,
File Size,
File Date,
Geo-coding,
etc.

≒ Colour,
Type (photo,
line drawing,
etc.)
Faces, etc.

息 AWARE 2013

Textual
descriptions
≒ Alt Tags,
Image Title,
Captions &
other text on
web pages

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

Links
pointing to
the media

3
Image Searching
Image directories
≒ Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock,
Stockphoto, Fotolia and many more.
≒ Image sharing: Flickr, Picasa, Photobucket, etc.
≒ Social media: Pinterest, Tumblr, etc.

Image search
≒
≒
≒
≒
≒
≒

Google, Bing, Blekko, Yahoo!
PicSearch, Sprixi
TinEye
Stock Photo Collections: Everystockphoto
Infographics: Visual.ly, nfogfx.com and others
PicScout ImageTracker  commercial software used to locate
copyright infringement
≒ Google Goggles (Android App)  Identify pictures, sites & sights, or
scan business cards / translate text
息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

4
Commercial Sites

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

5
Image Sharing: Flickr

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

6
Image Sharing: Picasaweb.google.com

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

7
Social Media: Pinterest & Tumblr

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

8
Image Searching  Google

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

9
Image Searching  Bing

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

10
Image Searching  Bing

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

11
Image Searching  Yahoo! & Blekko

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

12
Image Searching  PicSearch

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

13
Image Searching  Sprixi

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

14
Image Searching  TinEye

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

15
Image Searching  TinEye

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

16
Charts & Diagrams
Also consider
≒ Google.com/publicdata
≒ WolramAlpha, etc.

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

17
Image Searching  Worked Example
Below are four pictures of steeples. I'm quite taken with steeples,
finding them fascinating, and love to take photos of them as I travel
around. Which of these is the oldest steeple? Identify each steeple
and give its construction date?

http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html
息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

18
Image Searching  Worked Example

The other three steeples
gave 0 results on TinEye.

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

19
Image Searching  Worked Example

None of the other steeple pictures could be located / identified using Google
息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

20
Image Searching  Worked Example
Finding the answers.
Go back to the question: Which of these is the oldest steeple? Identify
each steeple and give its construction date? There is an assumption in
the question that all 4 steeples are linked or connected in some way.

Note how St Michaels Church is described in the Google description: St.
Michael's Church, is one of Hamburg's five Lutheran main churches

Look for information on the other 4 churches / search for images of
<Hamburg Steeples> / <Hamburg churches> on Flickr, Google Images,
etc. (Take care not to make assumption all steeples are from churches!)

The 4 steeples are
St Catherines
(rebuilt in 1957),
息 AWARE 2013

The Rathaus
(1897).

St Nicolai (1874)

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

St Michaelis
(rebuilt 1952).
21
Video Searches
Video Collections
≒ Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe,
Blip.tv, Youku, etc.
≒ Commercial: Various News services, BBC, TED, iTunes,
etc.

Video search
≒ Google, Bing, Yahoo!, Blekko, etc.
≒ YouTube
≒ PlayAudioVideo.com, Blinkx.tv

MOOCs and online learning
≒ iTunes, MOOC-List.com, Coursera, etc.
息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

22
Videos.google.com

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

23
Bing.com/videos

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

24
YouTube  Advanced Search

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

25
PlayAudioVideo.com?

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

26
Global TV
≒ Many (most) TV channels are
≒
≒

now available online
р E.g. BBC iPlayer
Some cover multiple channels
e.g. Wherever.tv
Some restricted in some regions
e.g. Hulu.com for US TV
(overcome with Hola unblocker
plugin)

≒ Archive.org for some historical
≒

news (mostly US)
TVEyes.com  fee based
service for searching
global TV for keywords
mentioned

息 AWARE 2013

Access websites blocked or
censored with the totally free Hola
Unblocker VPN proxy service.

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

27
Audio Searches
Sounds
≒ FindSounds.com

Music
≒ Shazam.com  also tablet / phone apps
≒ Musipedia.org
≒ Mrtzcmp3.net
≒ Musgle.com / googlemusicsearch.com  use Google API to search Google
for music
≒ Several others e.g. mp3-search-engine.com

Podcasts / Internet Radio / Spoken Word, etc.
≒ Podcastdirectory.com
≒ Archive.org
≒ Pandora (blocked in Europe), Last.fm, Grooveshark.com etc.
≒ iTunes, Spotify, etc.
息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

28
Findsounds.com

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

29
Musipedia.org

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

30
mrtzcmp3.net

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

31
The Spoken Word

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

32
The Spoken Word

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

33
iTunes  Films, TV, Courses, Podcasts.

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

34
3D-Printing
≒ Emerging area  with several search sites
р
р
р
р

息 AWARE 2013

Thingiverse
Defcad
3DBility
Yahoo! Japan

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

35
3D-Printing

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

36
Legal Issues
≒ Purpose for downloading / reproducing media
≒ Creative commons, CopyLeft, Licensing, Royalty
Free (vs. Free to use), etc.
р Commercial versus personal use

≒ BitTorrents
р Search Tools (e.g. isohunt.com, thePirateBay 
although now blocked in many countries including the
UK)

息 AWARE 2013

Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

37
Any Questions?

Arthur Weiss is the managing director of AWARE - a UK based
consultancy specialising in marketing & competitive intelligence analysis.
Contact Details:
Web Sites:
www.marketing-intelligence.co.uk
E-mail: a.weiss@aware.co.uk
Twitter: @awareci
Telephone:
Fax:
息 AWARE 2013

+44 20 8954 9121
+44 20 8954 2102
Tel: +44 20 8954 9121  Fax: +44 20 8954 2102  Web: www.marketing-intelligence.co.uk

38

More Related Content

Moving to the media

  • 1. WebSearch Academy Internet Librarian International Moving to the Media Searching for Multimedia Material Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 14 October 2013 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk
  • 2. Multi-Media Categories ≒ Still images (& Animated Gifs) р Photos, Paintings, Line drawings, Cartoons, etc. р Charts & Diagrams р Infographics ≒ Video р Animations, video, etc. with/without sound ≒ Sound р Music, spoken voice, noises, etc. р Podcasts ≒ 3D Media р Objects / 3D-printing instructions ≒ Interactive content р Computer games, online training, etc. 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 2
  • 3. Indexing multi-media Meta-Data Content ≒ File Type, File Size, File Date, Geo-coding, etc. ≒ Colour, Type (photo, line drawing, etc.) Faces, etc. 息 AWARE 2013 Textual descriptions ≒ Alt Tags, Image Title, Captions & other text on web pages Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk Links pointing to the media 3
  • 4. Image Searching Image directories ≒ Commercial (pay to access) e.g. Getty Images, Corbis, Shutterstock, Stockphoto, Fotolia and many more. ≒ Image sharing: Flickr, Picasa, Photobucket, etc. ≒ Social media: Pinterest, Tumblr, etc. Image search ≒ ≒ ≒ ≒ ≒ ≒ Google, Bing, Blekko, Yahoo! PicSearch, Sprixi TinEye Stock Photo Collections: Everystockphoto Infographics: Visual.ly, nfogfx.com and others PicScout ImageTracker commercial software used to locate copyright infringement ≒ Google Goggles (Android App) Identify pictures, sites & sights, or scan business cards / translate text 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 4
  • 5. Commercial Sites 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 5
  • 6. Image Sharing: Flickr 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 6
  • 7. Image Sharing: Picasaweb.google.com 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 7
  • 8. Social Media: Pinterest & Tumblr 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 8
  • 9. Image Searching Google 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 9
  • 10. Image Searching Bing 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 10
  • 11. Image Searching Bing 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 11
  • 12. Image Searching Yahoo! & Blekko 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 12
  • 13. Image Searching PicSearch 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 13
  • 14. Image Searching Sprixi 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 14
  • 15. Image Searching TinEye 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 15
  • 16. Image Searching TinEye 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 16
  • 17. Charts & Diagrams Also consider ≒ Google.com/publicdata ≒ WolramAlpha, etc. 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 17
  • 18. Image Searching Worked Example Below are four pictures of steeples. I'm quite taken with steeples, finding them fascinating, and love to take photos of them as I travel around. Which of these is the oldest steeple? Identify each steeple and give its construction date? http://searchresearch1.blogspot.co.uk/2012/01/wednesday-search-challenge-which.html 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 18
  • 19. Image Searching Worked Example The other three steeples gave 0 results on TinEye. 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 19
  • 20. Image Searching Worked Example None of the other steeple pictures could be located / identified using Google 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 20
  • 21. Image Searching Worked Example Finding the answers. Go back to the question: Which of these is the oldest steeple? Identify each steeple and give its construction date? There is an assumption in the question that all 4 steeples are linked or connected in some way. Note how St Michaels Church is described in the Google description: St. Michael's Church, is one of Hamburg's five Lutheran main churches Look for information on the other 4 churches / search for images of <Hamburg Steeples> / <Hamburg churches> on Flickr, Google Images, etc. (Take care not to make assumption all steeples are from churches!) The 4 steeples are St Catherines (rebuilt in 1957), 息 AWARE 2013 The Rathaus (1897). St Nicolai (1874) Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk St Michaelis (rebuilt 1952). 21
  • 22. Video Searches Video Collections ≒ Video Sharing: YouTube, Vimeo, DailyMotion, Metacafe, Blip.tv, Youku, etc. ≒ Commercial: Various News services, BBC, TED, iTunes, etc. Video search ≒ Google, Bing, Yahoo!, Blekko, etc. ≒ YouTube ≒ PlayAudioVideo.com, Blinkx.tv MOOCs and online learning ≒ iTunes, MOOC-List.com, Coursera, etc. 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 22
  • 23. Videos.google.com 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 23
  • 24. Bing.com/videos 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 24
  • 25. YouTube Advanced Search 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 25
  • 26. PlayAudioVideo.com? 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 26
  • 27. Global TV ≒ Many (most) TV channels are ≒ ≒ now available online р E.g. BBC iPlayer Some cover multiple channels e.g. Wherever.tv Some restricted in some regions e.g. Hulu.com for US TV (overcome with Hola unblocker plugin) ≒ Archive.org for some historical ≒ news (mostly US) TVEyes.com fee based service for searching global TV for keywords mentioned 息 AWARE 2013 Access websites blocked or censored with the totally free Hola Unblocker VPN proxy service. Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 27
  • 28. Audio Searches Sounds ≒ FindSounds.com Music ≒ Shazam.com also tablet / phone apps ≒ Musipedia.org ≒ Mrtzcmp3.net ≒ Musgle.com / googlemusicsearch.com use Google API to search Google for music ≒ Several others e.g. mp3-search-engine.com Podcasts / Internet Radio / Spoken Word, etc. ≒ Podcastdirectory.com ≒ Archive.org ≒ Pandora (blocked in Europe), Last.fm, Grooveshark.com etc. ≒ iTunes, Spotify, etc. 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 28
  • 29. Findsounds.com 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 29
  • 30. Musipedia.org 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 30
  • 31. mrtzcmp3.net 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 31
  • 32. The Spoken Word 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 32
  • 33. The Spoken Word 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 33
  • 34. iTunes Films, TV, Courses, Podcasts. 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 34
  • 35. 3D-Printing ≒ Emerging area with several search sites р р р р 息 AWARE 2013 Thingiverse Defcad 3DBility Yahoo! Japan Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 35
  • 36. 3D-Printing 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 36
  • 37. Legal Issues ≒ Purpose for downloading / reproducing media ≒ Creative commons, CopyLeft, Licensing, Royalty Free (vs. Free to use), etc. р Commercial versus personal use ≒ BitTorrents р Search Tools (e.g. isohunt.com, thePirateBay although now blocked in many countries including the UK) 息 AWARE 2013 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 37
  • 38. Any Questions? Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: Fax: 息 AWARE 2013 +44 20 8954 9121 +44 20 8954 2102 Tel: +44 20 8954 9121 Fax: +44 20 8954 2102 Web: www.marketing-intelligence.co.uk 38