Mozbii
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Here's sharing one company which color picking stylus designed for kids, and raised funding through Kickstarter platform.
Mozbii
- 3. Company Background Founded November 1, 2013 Employee 7 Description: Color picking stylus designed for kids Categories: Social Media, Apps, Kids Website: http://www.mozbii.com/
- 4. Development Schedule Oct,2013 Product Concept Defined Jan,2014 Components confirmed Apr,2014 User Interface Fixed Dec,2013 Sketching APP Defined May,2014 First Prototype June,2014 Pressure Testing Aug,2014 Engineering Verification Aug,2014 Software Launch Software Hardware
- 6. Watch...
- 8. Product I
- 9. Product II
- 10. Price
- 11. Place
- 12. Promotion
- 13. Business Model Kids Interactive Color Stylus Share Free APP I. Upload to Social Platform. II. Print to T-Shirt, Cup¡etc. III. Save to Cloud. I. More draft. ii. More sticker. III. SDK Develop.
- 14. SWOT Analysis S ? Supported to 65,000 colors. ? Easy to picking and drawing. W ? Lack of economic scale. ? Narrow market for kids. T ? Entry barriers is low. ? Exiting competitor like Crayola iMarker or App Crayon. O ? Sell to developing country as well. ? Cooperate with school or social ventures.
- 15. Conclusion ? Crowdfunding ¨C Help you to connect well-know social media and promote your product or Service in start-up such as Kickstarter campaign. ? Prototyping ¨C Simple progress , Easy to use. ? Marketing ¨C Hardware & Software in clearly market target and segment.
- 16. Thank you!