15 Marketing Research Archetypes
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The document describes 16 marketing research archetypes identified by Muder Chiba. Each archetype is listed with Muder Chiba attributed as the author. The archetypes include The Grand Patriarch, The Nerdy Cruncher, The Machiavellian Master, The Guru, The Nerve-Wracked Minion, The Serendipitous Gypsy, The MBE (Management by Excel sheet), The Communicative Sleaze Ball, The Cubicle Farm Dweller, The Woolly Quant, The Grandstanding Diva, The Debonair Dude, The Future Shaper, Cockpit Kirk, and The Invisible Lurker. The document also includes Muder Chiba's
15 Marketing Research Archetypes
- 1. Muder Chiba 15 MARKETING RESEARCH ARCHETYPES Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!
- 2. The Grand Patriarch Muder Chiba
- 3. The Nerdy Cruncher Muder Chiba
- 7. The Serendipitous Gypsy Muder Chiba
- 8. The MBE* Muder Chiba *Management by Excel sheet
- 9. The Communicative Sleaze Ball Muder Chiba
- 10. The Cubicle Farm Dweller Muder Chiba
- 11. The Woolly Quant Muder Chiba
- 12. The Grandstanding Diva Muder Chiba
- 13. The Debonair Dude Muder Chiba
- 14. The Invisible Lurker Muder Chiba
- 15. The Dictatorial Waif Muder Chiba
- 16. The Future Shaper Muder Chiba
- 18. On the Managerial Grid ! Muder Chiba Peopleorientation Performance Orientation 1,1 9,99,1 1,9 Guru Waif Patriarch Cruncher Gypsy MBE Minion Sleaze Kirk Dweller Woolly MM Diva Dude Shaper The 16th one is the Invisible Lurker
- 19. Igniting Insight muder.chiba@gmail.com Other 際際滷 Shares in this genre : http://www.slideshare.net/MuderChiba/dilbertian-ph-d-in-mr http://www.slideshare.net/MuderChiba/the-essential-business-of-big-mr