MRMwordwide-lavigraistrast_eng
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MRM Wordwide Agency was tasked with creating a web site, mobile app, and additional features for a prize competition hosted by Carlsberg Srbija for LAV beer fans. The project included designing an online rewards system with codes printed on can openers. Programmers created a simple navigation system for the web site and mobile app. Security was also a priority. The central page was the competition website where users could enter codes and collect prizes. A banner campaign, Facebook page, and promotional registrations were used to promote the contest. The web site and mobile app provided information on collecting codes, available prizes, and football-related content to connect LAV beer to football.
MRMwordwide-lavigraistrast_eng
- 1. MRM Wordwide Agency Igra i Strast LAV beer Project: web site, mobile app and additional features Client: Carlsberg Srbija
- 2. About the project For all passionate football and LAV beer fans, the Carlsberg Srbija company has decided to make a prize competition and hand out prizes that will be truly relevant to fans. MRM Worldwide was tasked with designing the mechanism of the on-line rewards system with codes that are printed on the inside of can openers. The designers and programmers had the task to create a simple navigation system, so competitors could find their way around more easily. Whilst creating this content, security was also of the utmost importance, in order to protect information from misuse.
- 3. Channels of communication The central page of the whole campaign is a web site lavigraistrast.com, where users can enter codes, collect prizes and receive additional information The banner campaign was used to inform the general public about the contest, and attract beer and football lovers to the website Through the official facebook page the brand continuously communicates with the fans, answering all the questions. Some other channels were used, such as promotional registration during a football game Red Star - Vojvodina
- 4. Web site
- 5. Home page main menu: how to, Lav prizes and Supporter song
- 6. Home page 5 easy steps to enter competition
- 7. LAV PRIZES The prizes are divided into three groups : 1. Prizes that are exchanged for a predefined number of entered codes : T-Shirts, goalkeeper gloves, captain arm-bands, signed balls, football jerseys 2. 12 contestants with most codes collected will win visits to the biggest European derbies : Arsenal-Mancester City, Benfica- Porto, Napoli-Roma. 3. Rewards for the best supporter song created by the visitors
- 8. SUPPORTER SONG In addition to the prizes won by collecting codes, we have created another contest for the best Supporter song. The author of the best song (selected by the jury) will win a visit of a derby game in South America
- 9. REGISTRATION In order to participate, the users have to register themselves and enter a code
- 10. PERSONAL SETTINGS During registration, the user chooses the club they support, so after the login process is completed, each page is personalized. Supporters of Red Star and Partizan have specially branded pages, since their activities (number of used codes entered) are used in order to determine does the club get the new chairs (Partizan) or a club bus (Red Star)
- 11. FOOTBALL ZONE Since the main focus of this activation is to connect Lav beer with football, a whole section on the website is dedicated to the football its called Football Zone. This section can provide all the necessary information regarding football in this section of the website. In parallel, a mobile application was developed, so true fans can have all the information with themselves all the time.
- 12. Live Scores Football news Betting TV program with the option of SMS reminders Results Football zone
- 13. We have added a section called Lav Locator, a page that displays locations of the branded bars throughout Serbia where users can watch football games.
- 15. Mobile app
- 16. App overview Age verification Homepage Registration, login, main menu How to participateI Detailed instructions My Account Details about available number of codes
- 17. Football Zone FOOTBALL ZONE Homepage with menu SMS notification settings Locations Lav Locator Settings Personalization of the available data news, tables etc.
- 18. Conclusion The web site and the mobile app are designed in a way to provide simple navigation and ease the finding of the needed information. The important aspect of the activation is a moderation of the website an a daily basis, including content moderation and technical support. This platform enables us to add specific content required by the users themselves.
- 19. Activation during the game
- 20. ACTIVATION DURING THE GAME Promoter registration application, intended to register all the visitors of the football game Red Star Vojvodina, that brought a can or a can opener. Ova akcija je bila promovisana na zvaninom facebook fan-pagu Crvene Zvezde, kao i na Lav fan-page-u.
- 21. Banner campaign
- 22. BANNER CAMPAIGN Banner campaign that promotes the contest itself, or Partisan or Red Star periodicaly
- 23. WEB BANNERS: www.mrmbelgrade.com/lavigraistrastbaneri/lavigraistrast300x250.html www.mrmbelgrade.com/lavigraistrastbaneri/LIS partizan 300x250.html www.mrmbelgrade.com/lavigraistrastbaneri/LISzvezda 300x250.html
- 25. Facebook page Facebook is a place where there is a constant conversation with the fans of the brand. During the length of the activation, the main focus of the communication is on this campaign, while the posts contain useful hints on the status of the prizes etc.