ݺߣ

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EL PRODUCTEEL PRODUCTE
Qualsevol bé o servei que
s'ofereix al mercat per satisfer
les seves necessitats i desitjos
Els principals atributs dels productes són:
●
Base del producte
●
Qualitat
●
Envàs
●
Noms, marques, etiquetes
●
El disseny del producte
Base del producte
Conjunt de propietats físiques, químiques,
tècniques, etc., que el fan idoni.
Qualitat
Valoració del producte, sobre tot de la base del producte.
És un conjunt de propietats inherents a un objecte que li
confereixen capacitat per satisfer necessitats implícites o
explícites.
La qualitat d'un producte o servei és la percepció que el
client té del mateix
Pot distingir-se entre qualitat objectiva (té una naturalesa
tècnica, és mesurable i verificable) i qualitat percebuda
(és subjectiva, és una avaluació del consumidor). Per al
màrqueting, la que importa és la segona.
Envàs
Element de protecció del producte que serveix, de
referència i imatge del producte.
Noms, marques, etiquetes
Faciliten la identificació del producte i permeten, a
vegades, la identificació de determinats atributs.
El disseny del producte
La forma i la mida poden també identificar en el
mercat un determinat producte.
El cicle de vida del producte és l'evolució de les
vendes d'un article durant el temps que roman al
mercat.
El cicle de vida del producte és l'evolució de les
vendes d'un article durant el temps que roman al
mercat.

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Màrquetin mix. El Producte

  • 2. Qualsevol bé o servei que s'ofereix al mercat per satisfer les seves necessitats i desitjos
  • 3. Els principals atributs dels productes són: ● Base del producte ● Qualitat ● Envàs ● Noms, marques, etiquetes ● El disseny del producte
  • 4. Base del producte Conjunt de propietats físiques, químiques, tècniques, etc., que el fan idoni.
  • 5. Qualitat Valoració del producte, sobre tot de la base del producte. És un conjunt de propietats inherents a un objecte que li confereixen capacitat per satisfer necessitats implícites o explícites. La qualitat d'un producte o servei és la percepció que el client té del mateix Pot distingir-se entre qualitat objectiva (té una naturalesa tècnica, és mesurable i verificable) i qualitat percebuda (és subjectiva, és una avaluació del consumidor). Per al màrqueting, la que importa és la segona.
  • 6. Envàs Element de protecció del producte que serveix, de referència i imatge del producte.
  • 7. Noms, marques, etiquetes Faciliten la identificació del producte i permeten, a vegades, la identificació de determinats atributs.
  • 8. El disseny del producte La forma i la mida poden també identificar en el mercat un determinat producte.
  • 9. El cicle de vida del producte és l'evolució de les vendes d'un article durant el temps que roman al mercat.
  • 10. El cicle de vida del producte és l'evolució de les vendes d'un article durant el temps que roman al mercat.