Mrs. Fields Cookies Presentation
Download as pptx, pdf1 like1,651 views
Mrs. Fields Cookies, founded by Debbi Fields in 1977, is a well-known brand with over 300 global retail locations, primarily based in Broomfield, Colorado. A focus group and survey were conducted to assess brand awareness and sales strategies at the Eastland Mall, revealing that while 86.4% of surveyed participants are aware of Mrs. Fields, purchases are infrequent due to factors like price and distance. Recommendations for increasing foot traffic include offering free samples, coupons, and enhancing community connections.
1 of 12
Downloaded 19 times
Ad
Recommended
Mrs. fields cookies odc section c_group 9
Mrs. fields cookies odc section c_group 9Karan Jaidka
油
Mrs. Fields had partially lost control due to their rapid expansion and changing organizational structure. They recorded losses in 1988 as their stores were closing. Their expenses had increased more than their sales. Their information system was not efficient after acquiring another company since applications needed updating and knowledge was lost due to staff downsizing. A modified information system was needed to meet their goals of personal involvement, less hierarchy, and quality control while helping with decision making and coordination as the company grew.Case study kulicke and soffa industries inc - group 4
Case study kulicke and soffa industries inc - group 4Piyush Sogra
油
Kulicke and Soffa Industries Inc., founded in 1951, is a major supplier of semiconductor assembly equipment with a significant global presence and market share. The document discusses the company's expansion strategies due to rising global demand and competition, analyzing factors such as infrastructure and labor costs across different locations, including Israel, Jordan, Singapore, and China. Key considerations for redesigning the supply chain are highlighted, emphasizing customer satisfaction and operational efficiency.The 1996 everest tragedy- case study
The 1996 everest tragedy- case studyegalbois
油
In May 1996, 11 people died in a blizzard on Mount Everest. They succumbed to hypothermia, altitude sickness, and other conditions at 25,000 feet above sea level. Two expedition teams led by Rob Hall and Scott Fischer were caught in a whiteout blizzard with 40 degree below zero temperatures. Both Hall and Fischer and several other climbers from their groups died in the storm. The tragedy was attributed to overconfidence by the expedition leaders, a focus on reaching the summit despite worsening conditions, and an underestimation of the risks of climbing Everest.Arrow electronics case b2 b
Arrow electronics case b2 bAbhijeet Kumar
油
Transactional customers currently make up 25% of A/S's sales. Express could impact A/S in two scenarios: optimistic where all 25% of transactional customers switch to Express, and pessimistic where all transactional (25%) and some relationship (40%) customers switch. This would lead to declines in total sales of 42.1% in the optimistic scenario and 82% in the pessimistic scenario. A/S's suppliers may try to undercut A/S's margins by lowering prices for products on Express. However, suppliers would lose control over demand generation without A/S's sales team. Overall, Express poses more threats as a competitor than opportunities for A/S due to potential loss of customersMerloni elettrodomestici SPA
Merloni elettrodomestici SPASanket Golechha
油
The document discusses the potential extension of the transit point model across Merloni Elettrodomestici's operations, highlighting benefits like improved costs and efficiency, while also addressing challenges like capital investment and transportation issues. It outlines an implementation plan that includes identifying expected benefits, investing in IT systems, optimizing interconnectivity, and enhancing training for employees. Recommendations suggest utilizing transshipment to improve performance and advanced logistics systems for real-time visibility, while noting that success depends on managing demand variance and distribution distances.Xiameter Strategic Marketing
Xiameter Strategic MarketingAnh Vu
油
Xiameter faces new challengers offering point of difference like online services and no minimum order limits. While Xiameter is a market leader, it is limited in products offered and technical services provided. To address weaknesses and threats, the document recommends Xiameter implement basic online services and defensive strategies like maintaining lower prices and leveraging Dow Corning's goodwill, while keeping core strategy the same.Supply Chain Performance: The Case of World Co. Ltd
Supply Chain Performance: The Case of World Co. Ltdaliyudhi_h
油
The document discusses the supply chain performance of World Co. Ltd., a wholesaler of women's knit sweaters established in 1959 in Kobe, Japan. It outlines the company's expansion over the decades through establishing subsidiaries and brands. Key points discussed include establishing distribution centers near markets to improve responsiveness, building a logistics system to fulfill deliveries within 72 hours, and using a balanced scorecard to measure supply chain performance across financial, customer, internal process, and learning/growth metrics. The purpose of World's supply chain management is to deliver the right products to the right stores at the right time to maximize profitability.Reliance Baking Soda: Optimizing Promotional Spending (HBR Brief Case)
Reliance Baking Soda: Optimizing Promotional Spending (HBR Brief Case)Siddharth Barjatya
油
The document presents a case study on Reliance Baking Soda (RBS), managed by Stewart Corporation, focusing on optimizing promotional spending to achieve a 10% profit increase in 2008. It outlines challenges such as overstocked inventory, low advertising recall, and competition from private labels, while highlighting opportunities to reposition and promote RBS through innovative marketing strategies. Recommendations include price adjustments, consumer promotions, and a focus on online marketing to enhance brand visibility and engagement.Sports Obermeyer Case
Sports Obermeyer CaseGeeta Hansdah
油
The document discusses Sports Obermeyer, a skiwear manufacturer founded in 1947. It provides details on the company's structure, sales figures, market share, and a joint venture called Obersport.
It then presents a sample problem asking how many units of each style Wally Obermeyer should order from its Hong Kong production. Using forecasting data and calculations, it recommends production quantities for 10 styles that meet the minimum order of 10,000 units.
Recommendations are made to improve Obermeyer's forecasting accuracy, reduce lead times, increase Chinese worker efficiency, and source non-standard zippers closer to reduce lead times. Long-term, shifting more production to Hong Kong is suggested due to leadWiikano Orchards | Marketing Plan
Wiikano Orchards | Marketing Plan Anahit Babayan
油
The marketing plan for Wiikano Orchards focuses on reversing financial losses by increasing sales volume of their apple juice through digital marketing and in-store promotions. The target market includes wholesalers, retailers, and end-users, with marketing strategies aimed at enhancing brand engagement and addressing consumer health trends. The plan outlines specific activities, an evaluation framework, and a budget of $80,000 to measure the effectiveness of the marketing efforts.Sport Obermeyer Case Study
Sport Obermeyer Case StudyGourav Anvekar
油
The Sport Obermeyer case study discusses the company's history, supply chain, and challenges, highlighting issues such as inaccurate forecasting and production quality. Recommendations include improving forecasting accuracy, enhancing labor quality, and optimizing distribution strategies to increase market share. The document emphasizes the need for better data analysis and efficient operations to address competitive pressures.Sport obermeyer
Sport obermeyerAnand Thokal
油
Sport Obermeyer produces ski parkas and must decide production quantities months in advance during the "speculative production" phase based on forecasts of demand. There are risks of either overstock or stockouts. The document discusses guidelines for choosing which parkas to produce speculatively based on characteristics like standard deviation and mean demand. It also provides recommendations to Wally, such as improving demand forecasts, obtaining earlier market feedback, decreasing lead times, and increasing production capacity, to better manage speculative production.Harrington case
Harrington case Nandita Choudhury
油
Harrington Collection is considering expanding into the active wear market by launching a new line under their existing Vigor division. There are several key questions to address regarding market fit, production capabilities, retail and competitor reactions, and financial feasibility. To break even, the new product line would need to capture a sales target of [number] units based on estimated start-up, fixed, and variable costs. If demand equals Vigor's current 7% market share, the potential profit is [dollar amount or percentage]. A decision is needed on positioning, pricing, and distribution channels to leverage Harrington's brand image while attracting new customers.Barilla Spa: A case on Supply Chain Integration
Barilla Spa: A case on Supply Chain IntegrationHimadri Singha
油
Barilla is the world's largest pasta producer. It faced issues like extreme demand fluctuations, high inventory costs, and low service levels. It implemented a Just-in-Time Distribution system where it took over inventory management from distributors. Pilots showed lower inventory, higher service levels. Implementation with other distributors included daily electronic data sharing. The system reduced costs and improved supply chain visibility for both Barilla and distributors.Wal-Mart Stores Discount operations
Wal-Mart Stores Discount operationsAJAL A J
油
The document outlines the history and business model of Wal-Mart, focusing on its strategy of minimizing costs and maintaining a strong partnership with suppliers and employees. Key features of its management process include low wages, profit-sharing, and an emphasis on promoting from within, leading to high productivity and competitive advantages in small towns. It also discusses the challenges and competitive landscape Wal-Mart faces, including future threats from online marketing and intense competition.The Fashion Channel
The Fashion Channelshiva chegini
油
Dana Wheeler is preparing recommendations for The Fashion Channel's new segmentation and positioning strategy to strengthen its competitive position against main rivals Lifetime and CNN. Three scenarios are suggested: 1) Targeting multiple segments including Fashionistas, Planners & Shoppers and Situationalists with a 20% rating increase but 10% CPM decrease. 2) Targeting just Fashionistas with a 20% rating decrease but 75% CPM increase and $15M in new programming. 3) Targeting Fashionistas and Planners & Shoppers with a 20% rating increase and 25% CPM increase requiring $20M in new programming. Scenario 3 is estimated to generate the highest net income of $168.8MIngersoll rand
Ingersoll randamoltshirude
油
The document discusses Ingersoll-Rand's stationary air compressor market and distribution channels. It notes that the market declined from $500M to $460M from 1980-1985 but unit sales rose. Ingersoll-Rand uses multiple channels like direct sales, manufacturers' reps, independent distributors, and air centers to sell different compressor types and sizes. It analyzes these channels for a new centrifugal compressor product, the Centac-200, and recommends distributing it through independent distributors and air centers for better market penetration and ROI.341962448 software-associates-assignment-2
341962448 software-associates-assignment-2Paula912226
油
1) The company's revenues exceeded budget but profits decreased significantly due to a large increase in expenses.
2) A variance analysis of revenues and expenses found that hours billed and average billing rate variances led to a $32,010 unfavorable total variance.
3) An analysis of operating expenses found a $61,260 unfavorable total variance due to unfavorable volume and spending variances.Sports Obermeyer
Sports Obermeyersaurabh kumar
油
This document contains recommendations for Wally Obermeyer on how to manage production sourcing between Hong Kong and China. It analyzes factors like labor costs, minimum order quantities, production capabilities, and quality issues. The summary is:
Hong Kong has higher labor costs but offers smaller minimum orders, faster production, more flexibility, and lower repair rates. China has lower costs but requires larger minimums and has slower production, less flexibility, and higher repair rates.
The document recommends sourcing from Hong Kong for short-term needs due to its advantages for smaller orders and higher-risk designs. China is recommended for long-term sourcing due to its cost advantages if larger quantities are needed and designs have lower risk.Wiikano orchards Harvard Case Report
Wiikano orchards Harvard Case ReportAnahit Babayan
油
Tahki Yazzie's proposal for rebranding the Tuwa brand focuses on connecting with customer values, differentiating from competitors, and showcasing the company's authenticity through branding, digital marketing, and in-store promotions. A SWOT analysis highlights strengths like customer-centric packaging and modern promotional channels, while identifying weaknesses and threats such as higher production costs and market competition. Alternative solutions include improving orchard care, outsourcing labor, and eco-friendly production practices to reduce costs and increase profitability.Sale soft inc
Sale soft incUtkarsh Shivam
油
SaleSoft, Inc was founded in 1993 to develop software that drives efficiencies in sales, marketing, and customer service processes. Their flagship product is PROCEED, a comprehensive sales automation system (CSAS). PROCEED automates the entire sales cycle from lead generation to post-sales support. SaleSoft is considering launching a new product called Trojan Horse, focused only on sales automation. Trojan Horse would offer quick entry into new customer accounts but could distract from PROCEED and cannibalize its sales. After analyzing the products, market, and financial projections, the recommendation is for SaleSoft to continue focusing on PROCEED due to its strategic alignment and greater long-term returns.Anshu amazon fresh case study
Anshu amazon fresh case studyAnsh Singh
油
AmazonFresh is a grocery delivery service owned by Amazon that is available in some US states, London, Tokyo, Berlin, Hamburg, and Munich. It offers same-day or next-day delivery of grocery items from its stores. While online grocery faced challenges after the failures of Webvan and HomeGrocer, AmazonFresh aimed to address issues like long lead times, the need for its own logistics infrastructure, and customer density through solutions like owning warehouses and delivery fleets. It focused on expanding conveniently while refining its business model and expanding carefully to a second major city.Mountain Man Brewing Co. Case Study
Mountain Man Brewing Co. Case StudyAvani Jain
油
The case study examines Mountain Man Brewing Company (MMBC), founded in 1925, highlighting its flagship product, Mountain Man Lager, and the demographic trends affecting its market. It identifies challenges from increased competition, particularly against light beers, and outlines strategies for launching a new product to appeal to younger consumers while maintaining existing brand loyalty. The recommendation includes a focus on marketing renewal and diversifying the product range to ensure continued growth and relevance in the beer market.L'Oreal Of Paris: Bringing "Class To Mass" With Pl辿nitude
L'Oreal Of Paris: Bringing "Class To Mass" With Pl辿nitude Apoorv Malu
油
This document summarizes L'Oreal's Pl辿nitude skin care brand strategy in the United States. Some key points:
1. L'Oreal launched Pl辿nitude in the US nationwide with 14 SKUs across basic moisturizers, treatment moisturizers, and cleansers.
2. Pl辿nitude initially saw strong sales but then hit a 4-year sales plateau, losing the #2 spot to Pond's by the 9th year.
3. L'Oreal identified needs to improve sales, profits, and Pl辿nitude's contribution globally by rethinking their US strategy, product lineup, and pricing. This included market research to ensure their products fit US customer needs.Clique Pens - Case Study Solution by Kamal Allazov (Essay type)
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
油
Clique Pens has faced a 6% decline in gross profit from 2010 to 2012, necessitating a new strategy to satisfy customer and retailer needs. President Elise Ferguson suggests reducing unnecessary discounts, while VP Logan Chen proposes a consumer-oriented approach to boost sales and profits through market development funds and co-op advertising. However, the document highlights the strong influence of retailers in the market, indicating the need for Clique to offer discounts for shelf space and maintain competitiveness against rival brands. cola-wars-continue-coke-and-pepsi-in-2006-by-group-c
cola-wars-continue-coke-and-pepsi-in-2006-by-group-cRohail Siddique
油
The document discusses the economics of the US carbonated soft drink industry from 1970 to 2004, focusing on how Coca-Cola and PepsiCo came to dominate the market through establishing production and distribution networks as well as engaging in competitive marketing campaigns. It analyzes the strategies employed by Coca-Cola and PepsiCo that allowed them to gain and maintain market share over smaller brands, such as expanding their product portfolios and establishing international presences.Case study- Newell
Case study- Newelltanveerahmed336
油
- Edgar Newell started Newell Company in 1902 through the acquisition of a curtain rod manufacturer.
- Dan Ferguson crafted a growth strategy of acquiring companies to expand Newell's product line.
- In the late 1990s, Newell faced challenges from increased customer buying power and consolidation in the retail industry.
- Newell acquired Calphalon and Rubbermaid but integrating the large Rubbermaid presented challenges due to its size, reputation, and operations that could impact Newell's strategy.Sales soft analysis - group a v2.0
Sales soft analysis - group a v2.0Sanmeet Dhokay
油
Sales Soft faces a dilemma on whether to continue developing its comprehensive sales automation software PROCEED or divert resources to a sales forecasting software called Trojan Horse. While Trojan Horse could generate quicker revenue, it would mean abandoning the original goal of becoming a leader in the high-end sales automation market. A long-term analysis shows that continuing PROCEED's development is more profitable, as it has no threats from competitors and is projected to generate over $30 million in revenue by 1998 compared to under $10 million for Trojan Horse. Therefore, to achieve its long-term objectives, Sales Soft should choose the PROCEED option over the diversion to Trojan Horse for short-term gains.AI Intelligence: Exploring the Future of Artificial Intelligence
AI Intelligence: Exploring the Future of Artificial Intelligencesayalikerimova20
油
AI Intelligence is a forward-thinking event designed to unite AI enthusiasts, developers, researchers, and industry professionals under one roof. The event explores the dynamic and rapidly evolving world of Artificial Intelligence from foundational theories to advanced, real-world applications.
Over the course of the event, participants engage in in-depth discussions, practical demonstrations, and expert-led talks covering a wide range of topics such as machine learning, natural language processing, generative AI, computer vision, and the ethics of AI deployment. The program aims not only to educate but also to inspire collaboration across disciplines and skill levels.
Whether you're just stepping into the world of AI or are already building solutions powered by it, AI Intelligence provides the perfect environment to discover cutting-edge tools, ask bold questions, and meet others who are shaping the future of technology.
This initiative is more than a tech event it's a community-driven journey into the mind of intelligent machines and the possibilities they unlock for society.
More Related Content
What's hot (20)
Sports Obermeyer Case
Sports Obermeyer CaseGeeta Hansdah
油
The document discusses Sports Obermeyer, a skiwear manufacturer founded in 1947. It provides details on the company's structure, sales figures, market share, and a joint venture called Obersport.
It then presents a sample problem asking how many units of each style Wally Obermeyer should order from its Hong Kong production. Using forecasting data and calculations, it recommends production quantities for 10 styles that meet the minimum order of 10,000 units.
Recommendations are made to improve Obermeyer's forecasting accuracy, reduce lead times, increase Chinese worker efficiency, and source non-standard zippers closer to reduce lead times. Long-term, shifting more production to Hong Kong is suggested due to leadWiikano Orchards | Marketing Plan
Wiikano Orchards | Marketing Plan Anahit Babayan
油
The marketing plan for Wiikano Orchards focuses on reversing financial losses by increasing sales volume of their apple juice through digital marketing and in-store promotions. The target market includes wholesalers, retailers, and end-users, with marketing strategies aimed at enhancing brand engagement and addressing consumer health trends. The plan outlines specific activities, an evaluation framework, and a budget of $80,000 to measure the effectiveness of the marketing efforts.Sport Obermeyer Case Study
Sport Obermeyer Case StudyGourav Anvekar
油
The Sport Obermeyer case study discusses the company's history, supply chain, and challenges, highlighting issues such as inaccurate forecasting and production quality. Recommendations include improving forecasting accuracy, enhancing labor quality, and optimizing distribution strategies to increase market share. The document emphasizes the need for better data analysis and efficient operations to address competitive pressures.Sport obermeyer
Sport obermeyerAnand Thokal
油
Sport Obermeyer produces ski parkas and must decide production quantities months in advance during the "speculative production" phase based on forecasts of demand. There are risks of either overstock or stockouts. The document discusses guidelines for choosing which parkas to produce speculatively based on characteristics like standard deviation and mean demand. It also provides recommendations to Wally, such as improving demand forecasts, obtaining earlier market feedback, decreasing lead times, and increasing production capacity, to better manage speculative production.Harrington case
Harrington case Nandita Choudhury
油
Harrington Collection is considering expanding into the active wear market by launching a new line under their existing Vigor division. There are several key questions to address regarding market fit, production capabilities, retail and competitor reactions, and financial feasibility. To break even, the new product line would need to capture a sales target of [number] units based on estimated start-up, fixed, and variable costs. If demand equals Vigor's current 7% market share, the potential profit is [dollar amount or percentage]. A decision is needed on positioning, pricing, and distribution channels to leverage Harrington's brand image while attracting new customers.Barilla Spa: A case on Supply Chain Integration
Barilla Spa: A case on Supply Chain IntegrationHimadri Singha
油
Barilla is the world's largest pasta producer. It faced issues like extreme demand fluctuations, high inventory costs, and low service levels. It implemented a Just-in-Time Distribution system where it took over inventory management from distributors. Pilots showed lower inventory, higher service levels. Implementation with other distributors included daily electronic data sharing. The system reduced costs and improved supply chain visibility for both Barilla and distributors.Wal-Mart Stores Discount operations
Wal-Mart Stores Discount operationsAJAL A J
油
The document outlines the history and business model of Wal-Mart, focusing on its strategy of minimizing costs and maintaining a strong partnership with suppliers and employees. Key features of its management process include low wages, profit-sharing, and an emphasis on promoting from within, leading to high productivity and competitive advantages in small towns. It also discusses the challenges and competitive landscape Wal-Mart faces, including future threats from online marketing and intense competition.The Fashion Channel
The Fashion Channelshiva chegini
油
Dana Wheeler is preparing recommendations for The Fashion Channel's new segmentation and positioning strategy to strengthen its competitive position against main rivals Lifetime and CNN. Three scenarios are suggested: 1) Targeting multiple segments including Fashionistas, Planners & Shoppers and Situationalists with a 20% rating increase but 10% CPM decrease. 2) Targeting just Fashionistas with a 20% rating decrease but 75% CPM increase and $15M in new programming. 3) Targeting Fashionistas and Planners & Shoppers with a 20% rating increase and 25% CPM increase requiring $20M in new programming. Scenario 3 is estimated to generate the highest net income of $168.8MIngersoll rand
Ingersoll randamoltshirude
油
The document discusses Ingersoll-Rand's stationary air compressor market and distribution channels. It notes that the market declined from $500M to $460M from 1980-1985 but unit sales rose. Ingersoll-Rand uses multiple channels like direct sales, manufacturers' reps, independent distributors, and air centers to sell different compressor types and sizes. It analyzes these channels for a new centrifugal compressor product, the Centac-200, and recommends distributing it through independent distributors and air centers for better market penetration and ROI.341962448 software-associates-assignment-2
341962448 software-associates-assignment-2Paula912226
油
1) The company's revenues exceeded budget but profits decreased significantly due to a large increase in expenses.
2) A variance analysis of revenues and expenses found that hours billed and average billing rate variances led to a $32,010 unfavorable total variance.
3) An analysis of operating expenses found a $61,260 unfavorable total variance due to unfavorable volume and spending variances.Sports Obermeyer
Sports Obermeyersaurabh kumar
油
This document contains recommendations for Wally Obermeyer on how to manage production sourcing between Hong Kong and China. It analyzes factors like labor costs, minimum order quantities, production capabilities, and quality issues. The summary is:
Hong Kong has higher labor costs but offers smaller minimum orders, faster production, more flexibility, and lower repair rates. China has lower costs but requires larger minimums and has slower production, less flexibility, and higher repair rates.
The document recommends sourcing from Hong Kong for short-term needs due to its advantages for smaller orders and higher-risk designs. China is recommended for long-term sourcing due to its cost advantages if larger quantities are needed and designs have lower risk.Wiikano orchards Harvard Case Report
Wiikano orchards Harvard Case ReportAnahit Babayan
油
Tahki Yazzie's proposal for rebranding the Tuwa brand focuses on connecting with customer values, differentiating from competitors, and showcasing the company's authenticity through branding, digital marketing, and in-store promotions. A SWOT analysis highlights strengths like customer-centric packaging and modern promotional channels, while identifying weaknesses and threats such as higher production costs and market competition. Alternative solutions include improving orchard care, outsourcing labor, and eco-friendly production practices to reduce costs and increase profitability.Sale soft inc
Sale soft incUtkarsh Shivam
油
SaleSoft, Inc was founded in 1993 to develop software that drives efficiencies in sales, marketing, and customer service processes. Their flagship product is PROCEED, a comprehensive sales automation system (CSAS). PROCEED automates the entire sales cycle from lead generation to post-sales support. SaleSoft is considering launching a new product called Trojan Horse, focused only on sales automation. Trojan Horse would offer quick entry into new customer accounts but could distract from PROCEED and cannibalize its sales. After analyzing the products, market, and financial projections, the recommendation is for SaleSoft to continue focusing on PROCEED due to its strategic alignment and greater long-term returns.Anshu amazon fresh case study
Anshu amazon fresh case studyAnsh Singh
油
AmazonFresh is a grocery delivery service owned by Amazon that is available in some US states, London, Tokyo, Berlin, Hamburg, and Munich. It offers same-day or next-day delivery of grocery items from its stores. While online grocery faced challenges after the failures of Webvan and HomeGrocer, AmazonFresh aimed to address issues like long lead times, the need for its own logistics infrastructure, and customer density through solutions like owning warehouses and delivery fleets. It focused on expanding conveniently while refining its business model and expanding carefully to a second major city.Mountain Man Brewing Co. Case Study
Mountain Man Brewing Co. Case StudyAvani Jain
油
The case study examines Mountain Man Brewing Company (MMBC), founded in 1925, highlighting its flagship product, Mountain Man Lager, and the demographic trends affecting its market. It identifies challenges from increased competition, particularly against light beers, and outlines strategies for launching a new product to appeal to younger consumers while maintaining existing brand loyalty. The recommendation includes a focus on marketing renewal and diversifying the product range to ensure continued growth and relevance in the beer market.L'Oreal Of Paris: Bringing "Class To Mass" With Pl辿nitude
L'Oreal Of Paris: Bringing "Class To Mass" With Pl辿nitude Apoorv Malu
油
This document summarizes L'Oreal's Pl辿nitude skin care brand strategy in the United States. Some key points:
1. L'Oreal launched Pl辿nitude in the US nationwide with 14 SKUs across basic moisturizers, treatment moisturizers, and cleansers.
2. Pl辿nitude initially saw strong sales but then hit a 4-year sales plateau, losing the #2 spot to Pond's by the 9th year.
3. L'Oreal identified needs to improve sales, profits, and Pl辿nitude's contribution globally by rethinking their US strategy, product lineup, and pricing. This included market research to ensure their products fit US customer needs.Clique Pens - Case Study Solution by Kamal Allazov (Essay type)
Clique Pens - Case Study Solution by Kamal Allazov (Essay type)Kamal Allazov (MSc.)
油
Clique Pens has faced a 6% decline in gross profit from 2010 to 2012, necessitating a new strategy to satisfy customer and retailer needs. President Elise Ferguson suggests reducing unnecessary discounts, while VP Logan Chen proposes a consumer-oriented approach to boost sales and profits through market development funds and co-op advertising. However, the document highlights the strong influence of retailers in the market, indicating the need for Clique to offer discounts for shelf space and maintain competitiveness against rival brands. cola-wars-continue-coke-and-pepsi-in-2006-by-group-c
cola-wars-continue-coke-and-pepsi-in-2006-by-group-cRohail Siddique
油
The document discusses the economics of the US carbonated soft drink industry from 1970 to 2004, focusing on how Coca-Cola and PepsiCo came to dominate the market through establishing production and distribution networks as well as engaging in competitive marketing campaigns. It analyzes the strategies employed by Coca-Cola and PepsiCo that allowed them to gain and maintain market share over smaller brands, such as expanding their product portfolios and establishing international presences.Case study- Newell
Case study- Newelltanveerahmed336
油
- Edgar Newell started Newell Company in 1902 through the acquisition of a curtain rod manufacturer.
- Dan Ferguson crafted a growth strategy of acquiring companies to expand Newell's product line.
- In the late 1990s, Newell faced challenges from increased customer buying power and consolidation in the retail industry.
- Newell acquired Calphalon and Rubbermaid but integrating the large Rubbermaid presented challenges due to its size, reputation, and operations that could impact Newell's strategy.Sales soft analysis - group a v2.0
Sales soft analysis - group a v2.0Sanmeet Dhokay
油
Sales Soft faces a dilemma on whether to continue developing its comprehensive sales automation software PROCEED or divert resources to a sales forecasting software called Trojan Horse. While Trojan Horse could generate quicker revenue, it would mean abandoning the original goal of becoming a leader in the high-end sales automation market. A long-term analysis shows that continuing PROCEED's development is more profitable, as it has no threats from competitors and is projected to generate over $30 million in revenue by 1998 compared to under $10 million for Trojan Horse. Therefore, to achieve its long-term objectives, Sales Soft should choose the PROCEED option over the diversion to Trojan Horse for short-term gains.Recently uploaded (20)
AI Intelligence: Exploring the Future of Artificial Intelligence
AI Intelligence: Exploring the Future of Artificial Intelligencesayalikerimova20
油
AI Intelligence is a forward-thinking event designed to unite AI enthusiasts, developers, researchers, and industry professionals under one roof. The event explores the dynamic and rapidly evolving world of Artificial Intelligence from foundational theories to advanced, real-world applications.
Over the course of the event, participants engage in in-depth discussions, practical demonstrations, and expert-led talks covering a wide range of topics such as machine learning, natural language processing, generative AI, computer vision, and the ethics of AI deployment. The program aims not only to educate but also to inspire collaboration across disciplines and skill levels.
Whether you're just stepping into the world of AI or are already building solutions powered by it, AI Intelligence provides the perfect environment to discover cutting-edge tools, ask bold questions, and meet others who are shaping the future of technology.
This initiative is more than a tech event it's a community-driven journey into the mind of intelligent machines and the possibilities they unlock for society.
2025-06-15 Abraham 03 (shared slides).pptx
2025-06-15 Abraham 03 (shared slides).pptxDale Wells
油
Lesson 3 of 9 in a Heritage Bible Master Class study of Abraham, the man God called My friend (Isa. 41:8)
The Heritage Bible Master Class is a non-denominational discussion-based adult Bible class. We meet every Sunday morning at 10:15 in the Administration Building at Heritage Palms Country Club, on the south side of Fred Waring, just east of Jefferson Street in Indio, CA. Wed love to have you drop by to check us out.3rd Curriculum-Map in TLE 8 Original.docx
3rd Curriculum-Map in TLE 8 Original.docxsachidanacabel
油
The document outlines the curriculum for Grade 8 TLE (Technology and Livelihood Education) focusing on Nail Care and Cookery for the first and third quarters. It details the performance competencies, assessment methods, and resources needed for students to understand and apply the use of tools and equipment in both subjects. Emphasis is placed on safety procedures, maintenance of tools, and the importance of occupational health and safety.Analysis of Tausog Language English.pptx
Analysis of Tausog Language English.pptxMervieJadeBabao
油
Analysis of Tausog Language English
Analysis of Tausog Language English
Analysis of Tausog Language English
Analysis of Tausog Language English
Analysis of Tausog Language English
Analysis of Tausog Language English
Analysis of Tausog Language English
Analysis of Tausog Language English
Analysis of Tausog Language EnglishSeminar Presented by Natnael Dechasa Title: Brain Cheat Codes: The Science-Ba...
Seminar Presented by Natnael Dechasa Title: Brain Cheat Codes: The Science-Ba...Nati1986
油
This engaging and well-structured presentation offers a psychologically grounded exploration of key personal development "codes" designed to inspire and equip young professionals and university students. Through clear, actionable insights and practical takeaways, the session empowers attendees to unlock their potential, build resilience, and achieve their goals. Ideal for workshops, seminars, or motivational events, the content is delivered in a visually appealing, easy-to-follow format that encourages reflection and growth.Presenation - compensation plan - Mining Race - NEW - June 2025
Presenation - compensation plan - Mining Race - NEW - June 2025Mining RACE
油
皚鏝 Bitcoin - Mining Race 皚鏝 The fastest-growing Bitcoin movement 皚鏝 english
Mining RACE - WEBINAR in 18 different languages - https://miningracewebinar.com/?id=N6TEA
皚鏝 Referral link - https://miningrace.com/wallet/invite-activate/edA6xDgWMVLBAfCClWJy 皚鏝
Invite code - edA6xDgWMVLBAfCClWJy
Mining Race - The fastest-growing Bitcoin movement
Participate in the ultimate Bitcoin community challenge. Climb to the top in the Mining Race.
Cryptocurrencies are all about the community. And what better way to support the BTC community than with a community-based mining program?
By participating in the Mining Race, you not only support the Bitcoin blockchain, but also receive additional rewards for being a member of the Mining Race community!
Ready for the Bitcoin Mining Race Challenge?
皚鏝 Mining RACE - WEBINAR in 18 different languages - https://miningracewebinar.com/?id=N6TEARetail Store Scavenger Hunt experience!!
Retail Store Scavenger Hunt experience!!Samally D叩vila
油
Hello, my name is Samally D叩vila, and this is my presentation for my Retail Store Scavenger Hunt experience.The Power of religious Symbols: A scientific and spiritual analysis
The Power of religious Symbols: A scientific and spiritual analysisDr. Anshula Garg
油
All about the Power of religious Symbols: A scientific and spiritual analysisAd
Mrs. Fields Cookies Presentation
- 1. Mrs. Fields Cookies Brian Albaugh, Joey Dubs, Matt Grimm, Steve Panek, Alex Poppen
- 2. Background Debbi Fields opened her first store in Palo Alto, California in 1977 Today, Mrs Fields enjoys the highest aided brand awareness in the industry and sells products at over 300 retail locations globally and online. It is based in Broomfield, Colorado with a production and distribution facility in Salt Lake City, Utah.
- 3. Research Objectives Conduct a focus group to obtain and assess qualitative measures Create and distribute a survey to assess quantitative measures Collect, analyze, and interpret data Use the data to determine methods of increasing sales based on foot traffic in the mall
- 4. Qualitative Research Method Focus Group made up of 5 people Asked participants 25 questions based on 4 topics Introductory questions, Quality Control, Location of Mrs. Fields in Eastland Mall and How to increase sales based on foot trafficRihanna 21 Female Senior Special Ed Sheldon Cooper 19 Female Sophomore Graphic Design George Clooney 21 Male Junior Marketing Jack Sparrow 19 Male Sophomore Marketing Phoebe Buffay 20 Male Junior Accounting
- 5. Introductory Questions Introductory Questions consisted of basic questions relating to the participants previous knowledge of the store. Example: Have you heard of Mrs. Fields Cookies? How often do you visit Eastland Mall?
- 6. Quality Control Quality Control questions based off your experience and preference of Mrs. Fields Example: Why do you prefer Mrs. Fields over other cookies? What would compel you to come to Mrs. Fields on a regular basis?
- 7. Location in Eastland Mall Questions about the location of Mrs. Fields at Eastland Mall Example: Where do you shop when you are in Eastland Mall? If the location of Mrs. Fields in Eastland Mall cannot change, what would draw you to go visit the store more often?
- 8. Increase sales based on foot traffic Questions about how to increase sales based on foot traffic in Eastland Mall Example: What are some local businesses that you visit often? What kind of promotions/events would bring you into Mrs. Fields? Would a sample draw your interest or change your mind in purchasing from Mrs. Fields?
- 9. Quantitative Research Method Survey of 29 questions 396 participants took the survey 200 males 196 females Large majority of survey takers were between the ages of 19-25 (85.9%) Other age groups: Younger than 18: 2.5%
- 10. Quantitative Findings 86.4% of the 396 survey participants have heard of Mrs. Fields cookie store located in Eastland mall. The largest majority of people have heard of the Mrs. Fields in Eastland Mall by walking past the store. (63.3%) Slightly more people have purchased a cookie from Mrs. Field in Eastland Mall (58.6% have purchased a cookie) Mrs. Fields is not a frequent purchase, with people generally making purchases only once a year (31.8%) Main reasons people decided to purchase Mrs. Fields
- 11. Quantitative Findings Main factors keeping people from purchasing Mrs. Fields Distance: 44% Price: 46% Mrs. Fields at EastLand Mall is easy to locate with a large majority responding with Easy to find: 38.4% Neutral: 39.4% When asked how to increase foot traffic to Mrs. Fields the biggest responses we got were
- 12. Implications and Recommendations Free samples Coupons/certificates Fundraising Build Value in product Connect with People https://www.youtube.com/watch?v=sepARXV8MRI