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MSC Malaysia InnoTech Johor - Opportunities in Creative Multimedia Industry

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Toonasia Studio was originally an e-learning company but saw potential in the global animation industry. They faced challenges in developing ideas without a local or global market. However, through government grants and attracting international partners, they were able to produce several animated series for Malaysian TV and beyond. To continue growing, they plan to pursue more cooperation agreements internationally and develop radical new ideas, drawing inspiration from other animation studios that successfully adapted their business models over time.

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MSC MALAYSIA INNOTECH IDEAS LAUNCHPAD PRESENTATION BY TOONASIA STUDIO SDN BHD
HOW DID WE END UP HERE WE WERE DOING OK IN E-LEARNING ONE FINE MORNING WE SAW THIS IN 2005, THE GLOBAL ANIMATION INDUSTRY IS WORTH USD XXX BILLION
CHALLENGES THERE IS NO POINT IN DEVELOPING IPS UNLESS THERE IS DEMAND THERE IS ALMOST ZERO CHANCE FOR A NEW ENTRANT IN THE GLOBAL MARKET ABOUT EVERY NEW ENTRANT KNOCKS ON RTMS DOOR WITHOUT LOCAL TV, HOW DO WE GET EXPERIENCE?
SITUATION TODAY 52 EPS OF DANIAL ON RTM. OPTION FOR 52 MORE CONTRACT FOR 30 EPS OF DIAMOND ISLAND PRODUCING 26 EPS OF LAST RESORT PRODUCTION BIBLE FOR TWO IPS CONCEPT DEVELOPED FOR 3 MORE IPS SIGNING A CO-PRODUCTION AGREEMENT WITH INTERNATIONAL PARTNERS
HOW DID WE GET HERE IN 2007, MOSTI GAVE A GRANT FOR DANIAL IN 2008, A DISTRIBUTOR PURCHASED DIAMOND ISLAND AND OUTSOURCED PRODUCTION TO US IN 2008, MOSTI GAVE A GRANT FOR LAST RESORT IN 2008, WE DEVELOPED MORE IDEAS IN 2009, OUR PREVIOUS WORKS ATTRACTED THE INTEREST OF INTERNATIONAL CO-PRO PARTNERS
WAY FORWARD COOPERATION AGREEMENT WITH MIDDLE EAST DISTRIBUTOR COOPERATION AGREEMENT WITH A GROUP OF AN INTERNATIONAL PRODUCTION CONSORTIUM DEVELOP MORE RADICAL IDEAS
SUCCESS STORIES I ADMIRE NINJA GANG VIRAL MARKETING, ENDING UP WITH MULTI MILLION CONTRACT FROM SONY LES COPAQUE VIRAL MARKETING WITH WEBISODES, FINALLY A MOVIE VISION GROUP DISTRIBUTION TO PRODUCING IPS TO OUTSOURCING INSPEDIA SOFTWARE DISTRIBUTION TO PRODUCING IPS AND OURSOURCING SILVER ANT SUCCESSFUL FROM THE START
HOW TO GET THERE HELP YOURSELF PERSERVERENCE CONTROL COST, HIGH QUALITY RADICAL IDEAS SEEK HELP FROM OTHERS MDEC (MSC MALAYSIA) MOSTI ALTERNATIVE CASH FLOW RESOURCES

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MSC Malaysia InnoTech Johor - Opportunities in Creative Multimedia Industry

  • 1. MSC MALAYSIA INNOTECH IDEAS LAUNCHPAD PRESENTATION BY TOONASIA STUDIO SDN BHD
  • 2. HOW DID WE END UP HERE WE WERE DOING OK IN E-LEARNING ONE FINE MORNING WE SAW THIS IN 2005, THE GLOBAL ANIMATION INDUSTRY IS WORTH USD XXX BILLION
  • 3. CHALLENGES THERE IS NO POINT IN DEVELOPING IPS UNLESS THERE IS DEMAND THERE IS ALMOST ZERO CHANCE FOR A NEW ENTRANT IN THE GLOBAL MARKET ABOUT EVERY NEW ENTRANT KNOCKS ON RTMS DOOR WITHOUT LOCAL TV, HOW DO WE GET EXPERIENCE?
  • 4. SITUATION TODAY 52 EPS OF DANIAL ON RTM. OPTION FOR 52 MORE CONTRACT FOR 30 EPS OF DIAMOND ISLAND PRODUCING 26 EPS OF LAST RESORT PRODUCTION BIBLE FOR TWO IPS CONCEPT DEVELOPED FOR 3 MORE IPS SIGNING A CO-PRODUCTION AGREEMENT WITH INTERNATIONAL PARTNERS
  • 5. HOW DID WE GET HERE IN 2007, MOSTI GAVE A GRANT FOR DANIAL IN 2008, A DISTRIBUTOR PURCHASED DIAMOND ISLAND AND OUTSOURCED PRODUCTION TO US IN 2008, MOSTI GAVE A GRANT FOR LAST RESORT IN 2008, WE DEVELOPED MORE IDEAS IN 2009, OUR PREVIOUS WORKS ATTRACTED THE INTEREST OF INTERNATIONAL CO-PRO PARTNERS
  • 6. WAY FORWARD COOPERATION AGREEMENT WITH MIDDLE EAST DISTRIBUTOR COOPERATION AGREEMENT WITH A GROUP OF AN INTERNATIONAL PRODUCTION CONSORTIUM DEVELOP MORE RADICAL IDEAS
  • 7. SUCCESS STORIES I ADMIRE NINJA GANG VIRAL MARKETING, ENDING UP WITH MULTI MILLION CONTRACT FROM SONY LES COPAQUE VIRAL MARKETING WITH WEBISODES, FINALLY A MOVIE VISION GROUP DISTRIBUTION TO PRODUCING IPS TO OUTSOURCING INSPEDIA SOFTWARE DISTRIBUTION TO PRODUCING IPS AND OURSOURCING SILVER ANT SUCCESSFUL FROM THE START
  • 8. HOW TO GET THERE HELP YOURSELF PERSERVERENCE CONTROL COST, HIGH QUALITY RADICAL IDEAS SEEK HELP FROM OTHERS MDEC (MSC MALAYSIA) MOSTI ALTERNATIVE CASH FLOW RESOURCES