2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2. Pierwsza faza polityki zagranicznej
1947-1965
ideolog: Jawaharlal Nehru
sytuacja wewntrz kraju: Nehru
doprowadzi do niepodlegoci, ustanowi
demokracj i quasi-socjalistyczny model
gospodarki
sytuacja na arenie midz.: Zimna Wojna
istotne wydarzenia: wojna z Pakistanem
(1947 i 1965), powstanie NAM, wojna z
Chinami 1962
strategia Indii: bycia poza Zimn Wojn
3. Druga faza polityki zagranicznej
1966-1989
ideolog: Indira Gandhi i jej syn Rajiv
Gandhi
sytuacja wewntrz kraju: cakowita
dominacja IKN
sytuacja na arenie midz.: Zimna
Wojna, Chiny odwracaj si od ZSRR
istotne wydarzenia: trzecia wojna z
Pakistanem (1971), Pokhran I
1974, interwencja Indii na Malediwach i
Sri Lance
4. Trzecia faza polityki zagranicznej
od 1990
ideolog: r坦甜ni politycy
sytuacja wewntrz kraju: brak dominacji jednej
partii, liberalizacja gospodarki
sytuacja na arenie midz.: koniec Zimnej
Wojny, USA jedynym mocarstwem, coraz
wiksze znaczenie Chin
istotne wydarzenia: Pokhran II 1998, czwarta
wojna z Pakistanem (1999), atak na Parlament
Indyjski (2001), zamachy w Bombaju
strategia Indii: East Look Policy, integracja z
krajami regionu, partnerstwo z USA
6. Indie - Rosja
po 1947 roku Indiom bli甜ej byo do ZSRR ni甜 USA
1971 roku Porozumienie o Przyja添ni gorca
linia Bre甜niewa i Indiry Gandhi
w styczniu 1993 roku Borys Jelcyn w Indiach
Traktat o przyja添ni i wsp坦pracy
Rosja umo甜liwia Indiom preferencyjn spat
dugu i dostarcza Indiom coraz wicej broni
w 1996 roku pocztek gorcej linii Primakow
Mukherjee , Rosja podpisuje Porozumienie o
wsp坦pracy wojskowej z Indiami- w 2000 roku
przedu甜one o 10 lat
w 2000 roku Vajpayee i Putin w Moskwie podpisali
Deklaracja o strategicznym partnerstwie
7. Indie - Rosja
w 2004 roku Putin w Indiach umowy o
wsp坦pracy nad systemem GLONASS
wsp坦praca w technologii kosmicznej
w 2005 roku Singh i Abdul Kamal odwiedzili
Rosj
2007 i 2008 Putin w Indiach inauguracja roku
przyja添ni miedzy krajami
2009 spotkanie grupy BRIC w Jekaterynburgu
w grudniu 2009 roku ju甜 6. wizyta Singha w
Rosji od 2004 roku
7 grudnia 2009 roku Singh i Miedwiediew
podpisali Umow o pokojowym wykorzystaniu
energii atomowej
8. Indie - Rosja
dziki wsparciu Rosji Indie uzyskay status
obserwatora przy Szanghajskiej Organizacji
Wsp坦pracy (SCO)
Indie wspieraj Rosj w kwestii WTO a Rosja
w kwestii ONZ
w grudniu 2010 roku Miedwiediew pojedzie do
Indii
wsp坦praca energetyczna Rosja pomaga w
budowie elektorowi atomowej w
Kudankulum, gazocig坦w z
Bangladeszu, Iranu i Iraku i jeszcze wsp坦lny
projekt Sachalin I i II
10. Indie - Chiny
30 grudnia 1949 roku Indie uznay oficjalnie
CHRL
1 kwietnia 1950 roku Indie zawizay stosunki
dyplomatyczne
Chiny zajmuj Tybet Indie trwaj w HindiChini Bhai Bhai
w kwietniu 1954 roku Nehru i Zhou Enlai w
Pekinie podpisuj Porozumienie o Handlu i
Stosunkach Dwustronnych, pokojowe
wsp坦istnienie Pacza Sila
du甜e wsparcie Chin na forum NAM (Bandung
11. Indie - Chiny
powstanie w Tybecie w 1959 i ucieczka
Dalajlamy
problemy graniczne terytorium
Aksai, Arunachal Pradesh
w pa添dzierniku 1962 roku wojna indyjsko
chiska
w 1965 roku Chiny wspieraj Pakistan
w 1967 roku dochodzi do konfliktu na granicy
w Sikkimie
Chiny potpiaj Indie w wojnie z 1971 roku
w 1975 roku rzd chiski krytykuje wcielenie
14. Indie - Chiny
od 1976 roku poprawa stosunk坦w
w 1979 roku Minister Spraw Zagranicznych
Vajpayee pojecha do Chin
w 1988 roku Rajiv Gandhi odwiedza Chiny
w 1993 roku Porozumienie o utrzymaniu
pokoju wzdu甜 granicy
kolejny przeom w odbudowywaniu stosunk坦w
to wizyta prezydenta Jiang Zemina w 1996
roku w Indiach Porozumienia w sprawie
granicy
15. Indie - Chiny
2000 rok Indie i Chiny wsp坦pracuj na forum WTO
czerwiec 2005 roku strategiczne partnerstwo, 2006 to rok
przyja添ni indyjsko chiskiej
w 2006 roku Hu Jintao w Indiach
od 2006 roku Indie i Chiny wsp坦pracuj w ramach grupy
BRIC
w 2009 roku Singh pojecha do Chin
stycze 2010 intensyfikacja wsp坦pracy gospodarczej
maj 2010 Patel w Chinach
Singh i Wen Jiabao na szczycie ASEAN w Hanoi
pa添dziernik 2010
listopad 2010 seminarium powicone poprawie
stosunk坦w midzy krajami
17. Indie - USA
po 1947 roku USA wikszego wsparcia udziela
Pakistanowi
w wojnie z Chinami w1962 roku USA popieraj
Indie
Nixon skrytykowa wojn z Pakistanem z 1971
roku, flota amerykaska w Zatoce Bengalskiej
USA krytykuje program Smiling Buddha, czyli
Pokhran I i nakada sankcje na Indie
1977 Desai spotyka si z Carterem w sprawie
pozyskania ci甜kiej wody
1983 podczas spotkania NAM w New Delhi, Indie
popray inwazj ZSRR w Afganistanie Regan i
Indira Gandhi d甜 do poprawy stosunk坦w
18. Indie - USA
Rajiv Gandhi, Rao i Gujral prowadzili
proamerykask polityk
podczas I wojny z Zatoce Indie byy neutralne
Pokhran II w 1998 roku powa甜ny kryzys
w marcu 2000 roku przeomowe spotkanie
Clinton Vajpayee
11 wrzenia i 13 grudnia 2001 roku to kolejny
przeam w relacjach
2004 Porozumienie o wsp坦lnej walce z
terroryzmem
2005 rok 10 letnie Porozumienie w sprawie
19. Indie - USA
2006 rok Nuclear Act (Bush Singh)
10 pa添dziernika 2008 roku - Porozumienie o
cywilnym wykorzystywaniu energii atomowej (Rice
Mukherjee)
2007 rok wsp坦lne manewry marynarki
Malabary
Hilary Clinton przyje甜d甜a do Indii w lipcu 2009
roku
Singha w pa添dzierniku 2009 roku w USA
w czerwcu 2010 roku spotkanie w Waszyngtonie:
Dialog w sprawie strategicznego partnerstwa
(Krishna Clinton)
21. Indie - Pakistan
cztery wojny z Pakistanem:
1947-48 wojna niepodlegociowa
1965-66 zakoczona rozumieniem w
Taszkiencie
1971 powstanie pastwo Bangladesz
1999 incydent kargilski
24. Indie - Pakistan
1966 roku pok坦j w Taszkiencie
Porozumienie z Shimli z 1972 roku, Indira Gandhi
i Ali Bhutto ustanowienie Line of Control
Pokhran I kolejny kryzys
Indie i Pakistan w SAARC od 1985 roku
1989 powstanie w Kaszmirze
Pokhran II w 1998 roku - dwa tygodnie p坦添niej
udana pr坦ba atomowa Pakistanu
deklaracja z Lahore z 1999 roku
incydent z porwaniem samolotu
13 grudnia 2001 roku atak na parlament w New
Delhi
25. Indie - Pakistan
Vajpayee prowadzi polityk dialogu z
Pakistanem, Singh j kontynuuje
2004 kolejna faza negocjacji (Nowy Jork, P.
Musharraf i M. Singh)
2005 dyplomacja krykietowa, autobus pokoju
ataki terrorystyczne z listopada 2008 roku
zagro甜eniem dla wzajemnych stosunk坦w
od lutego 2010 - kontynuacja dialogu
od czerwca 2010 protesty w Kaszmirze
Indie chc importowa gaz z Iranu rozmowy z
Pakistanem kt坦rdy bdzie poprowadzony
rurocig
28. Indie - Japonia
Zimna Wojna - Indie byy po stronie ZSRR a
Japonia po stronie USA
premier Japonii Kishi w Indiach w 1957 roku
pocztek po甜yczek
neutralno Japonii w 1962 roku
powa甜ny kryzys po pr坦bach atomowych Indii z
1998 roku
przeom - Yoshiro Mori w 2000 roku w Indiach a
Vajpayee w 2001 w Japonii
2000 - koo Chennai odbyy si pierwsze
wsp坦lne wiczenia stra甜y przybrze甜nych
29. Indie - Japonia
we wrzeniu 2004 roku w Nowym Jorku
powstaa Grupa G-4
w 2005 roku Singh i Koczumi podpisali 8
punktowe Porozumienie o wsp坦pracy
2006 wzajemne wizyty
od 2007 roku pocztek Strategicznego
Partnerstwa
w 2007 roku pierwsze wsp坦lne manewry
marynarki Malabary
podczas wizyty w Delhi w 2007, Shinzo Abe
przemawia w parlamencie indyjskim - Silne
Indie to korzy dla Japonii, rok 2007 rokiem
30. Indie - Japonia
w 2008 roku Japonia udzielia Indiom po甜yczki
ok. 4,5 mld USD (od 2004 pomoc wynosi ok.
12,5 mld USD)
w 2009 premier Japonii Yukio Hatoyama w
Indiach
(4 m-ce po wyborach) Partia Demokratyczna
stycze 2010 - wikszej wsp坦pracy w
zakresie bezpieczestwa morskiego
w pa添dzierniku 2010 roku Singh i Naoto Kan
rozmowy w sprawie wsp坦pracy
gospodarczej, wojskowej, energetycznej
32. Indie Australia
J. Nehru z premierem J. Benedict, wsp坦pracowa
na forum Ruchu Pastw Niezaanga甜owanych
Australia popara Indie w konflikcie granicznym z
Chinami
Australia jako pierwszy kraj z Bloku Zachodniego
uznaa Bangladesz jako pastwo
Pokran I Australia nakada embargo na Indie
1992 rok - Doktryna Gujrala Look east
1994 rok Australia, koncepcja Look West
Pokhran II udana pr坦ba z broni atomow reakcja Australii: odwoanie z Indii attach辿 do
spraw obrony i Wysokiego Komisarza Roba
Laurie, zawieszeniem program坦w pomocowych
33. Indie Australia
normalizacja stosunk坦w w 2000 roku
kwiecie 2007 Malabary- manewry marynarki
wojennej w Zatoce Bengalskiej Australii, Indii, Japonii, Singapuru i USA
rzd Kevina Rudda zmieni decyzje John
Howarda o pozwoleniu na sprzeda甜 uranu
Indiom
Kevin Rudd w listopadzie 2009 roku w Indiach rozmowy m.in. o utworzeniu strefy wolnego
handlu
ataki na indyjskich student坦w w Australii na
35. Indie Brazylia
stosunki dyplomatyczne zostay nawizane w
1948 roku
Brazylia popara Portugali kiedy w 1961 roku
Nehru zadecydowa o interwencji wojskowej na
Goa
Prezydent Indii K.R. Narayanan w maju 1998
odwiedzi Brazyli du甜y sukces Festival of India
IBSA Indie, Brazylia, RPA powstaa w czerwcu
2003 roku spotkania w Brazylii, Pretorii, New
Delhi
2004 rok Grupa G4
(Indie, Brazylia, Japonia, Niemcy)
Indie i Brazylia s tak甜e czonkami grupy BRIC
Kwiecie - 2010 spotkanie IBSA i BRIC w Brazylii
37. Indie - Polska
od 1957 do 1989 roku wymiana handlowa bya
oparta na protokoach wymiany i systemie
rozrachunkowym rupii
Edward Gierek w Indiach w 1977 roku
po 1989 roku zaamanie stosunk坦w pomidzy
krajami
lata 90-te pr坦ba odbudowania
relacji, Chrzanowski w Indiach, Joshi w Polsce
dopiero w 2002 roku
w 1998 roku A. Kwaniewski w Indiach
w 2004 roku powstaa Komisja Polsko Indyjska
w 2006 roku Kamal Nath w Polsce
38. Indie - Polska
Polsko Indyjskiej Izby Gospodarczej w
Poznaniu
Indyjsko Polsko Izba Gospodarcza w
Warszawie
23-27 kwiecie 2009 - Pratibhy Patil w Polsce
6-8 wrzesie 2010 - Donald Tusk w Indiach
g坦wni inwestorzy indyjscy w Polsce:
Infosys, Wipro, Tata Motors, Tata Tea, HCL
Tech, Irevna, Zensar
w 2003 roku Mittal przej Polskie Huty Stali