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Mubaloo open road

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Developing smartphone applications for businesses requires understanding user needs and business objectives. The document outlines the rapid growth of tablets and smartphones powered by Android and iOS. It also categorizes common user needs into social, immersive, and functional groups to help identify objectives. The development process involves scoping requirements, designing, building iteratively, testing, and supporting the application.

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Developing smartphone applications for your business
Mubaloo
The Speed of Uptake Source: Morgan Stanley, Dec 2009
Huge Tablet Growth is Predicted 171 million tablets sold in 2014 57million tablets sold in 2011 17 million tablets sold in 2010 Source: Bloomberg, Jan 2011
Growth of Apple and Android Source: ComScore, February 2011- Dec-2010 vs. Dec-2009 (3 Month Average)
User Needs: whats the objective? Social Status Communication Kudos Connectivity Social Currency Reach IDENTITY CONTACT Immersive Creativity Channel Inspiration Expression Gaming Education Interaction Experiential Knowledge ENGAGEMENT ENTERTAINMENT INFORMATION Functional Convenience Comfort Exclusivity Dashboards Efficiency Relevance Recognition Remote Tools Immediacy Ease Value Schedule Mgmt ACCESS SIMPLICITY REWARD CONTROL
Process Understand strategy & technical environment, provide recommendations Scope business & user requirements, metrics for success Investigate technical solutions, wireframe and test user experience Generate design, functional and technical specs Build Regular iterations for quality assurance, user feedback Regular project progress reports and meetings Build in parallel across multiple platforms Acceptance - operational, security and market testing Release and promotion Support and maintenance

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Mubaloo open road

  • 3. The Speed of Uptake Source: Morgan Stanley, Dec 2009
  • 4. Huge Tablet Growth is Predicted 171 million tablets sold in 2014 57million tablets sold in 2011 17 million tablets sold in 2010 Source: Bloomberg, Jan 2011
  • 5. Growth of Apple and Android Source: ComScore, February 2011- Dec-2010 vs. Dec-2009 (3 Month Average)
  • 6. User Needs: whats the objective? Social Status Communication Kudos Connectivity Social Currency Reach IDENTITY CONTACT Immersive Creativity Channel Inspiration Expression Gaming Education Interaction Experiential Knowledge ENGAGEMENT ENTERTAINMENT INFORMATION Functional Convenience Comfort Exclusivity Dashboards Efficiency Relevance Recognition Remote Tools Immediacy Ease Value Schedule Mgmt ACCESS SIMPLICITY REWARD CONTROL
  • 7. Process Understand strategy & technical environment, provide recommendations Scope business & user requirements, metrics for success Investigate technical solutions, wireframe and test user experience Generate design, functional and technical specs Build Regular iterations for quality assurance, user feedback Regular project progress reports and meetings Build in parallel across multiple platforms Acceptance - operational, security and market testing Release and promotion Support and maintenance