The document provides advice from the founder of iReboot, Mukta Darera, on starting a business. It discusses what is required to start a business including sustained market study, having a backup plan, focus, and willingness to learn. It also discusses what is needed to run a business including leadership, passion, vision, negotiation skills, networking, education, analysis, and creativity. Darera shares what she did right such as getting a branding agency, not contemplating failure, seeking mentors, and embracing online marketing. She wishes she had realized that people create companies, the importance of work culture, and the need to focus on invention and marketing. The document ends with eight nuggets of wisdom including having drive and
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2. ¡° Don¡¯t be encumbered by past history, go off and do something wonderful¡± ¨C Robert Noyce, Co-founder, Intel
3. What it took to start Sustained Market Study Leap of faith B plan, but no Plan B Focus Willingness to learn Networking
4. What it takes now to run Leadership Passion Vision Negotiation Networking Education Analysis Creativity
5. What you could do with MPWE? Holiday? B Plan? De-stress? Knowledge session? Ego boost? Defining months of your life?
6. What I did right Got a branding agency Did not contemplate failure Sought out mentors Embraced online marketing Beyond MPWE - OCC, Headstart, TIE-summit¡ Had lunch with a journalist and his friends
7. Wisdom I wish I had got People create companies, structures run them Focus only on 2 things: invention and marketing Importance of work culture Clear actionables Your performance!
8. 8 nuggets of wisdom The idea is to be successful, not to prove a point Drive, hunger and passion, no other reason will sustain you Persist Seek mentors ¨C take their advice seriously, but follow your passion Create an elevator pitch Network, network, network Enroll, Inspire Enjoy the roller-coaster
![[email_address] Mukta Darera http://www.ireboot.in eReboot](https://image.slidesharecdn.com/mukta-iimb-slideshare-100427034635-phpapp02/85/Mukta-Darera-iReboot-at-IIMB-10-320.jpg)