From Second Screen Social App to Continuous Multi-Screen Experience
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The document discusses the rise of multi-screen viewing behaviors and the opportunities this presents for developing second screen applications that enhance the TV viewing experience. It provides examples of existing second screen apps that offer social features, games, information lookup, shopping and more to engage viewers. New technologies like automatic content recognition, voice interaction, and communication across devices are enabling more continuous and personalized multi-screen experiences.
![Apps + Contents = Continuous Multi-Screen Experience
The Continuous Multi-Screen Experience will fundamentally change the TV Broadcast, Video
and Ads Industries in many areas as:
Current Practice New Continuous Multi-Screen Experience
Audience
Measurement
Nielsen Rating Tweets per second(TPS), Tweets per minute(TPM), Total
Number of Tweets, Social TV Metrics, ...
Content Discovery EPG Grid Personalized and Socialized Content Discovery
Video Content Content for TV Screen Content for 1st Screen
Dedicated Content for 2nd Screen
Content for every screen and across screen
Consumer
Engagement
Consumers flipping
channels during 30s
ads, ...
2nd Screen Apps provide related content, quiz, chats, and
social activities for deep engagement, including In-
program re-engagement across devices, and stickiness
to tv program
Advertisement 30s Ads, Pre-roll and
Post-roll Ads
Dynamic, location-based and personalized Ads
Promotion through engagement and activities
Ads exclusive to 2nd Screen
[From eMarketer]Worldwide, digital ad spending passed
the $100-billion mark for the first time in 2012, according
to new eMarketer estimates, and will increase by a
further 15.1% in 2013 to $118.4 billion.](https://image.slidesharecdn.com/multi-screen-is-queen-v-april-2013-130508012914-phpapp01/85/From-Second-Screen-Social-App-to-Continuous-Multi-Screen-Experience-6-320.jpg)
![Trendrr Social TV Ecosystem 2011/2012 [Infographic]
-- including 2nd
Screen Apps](https://image.slidesharecdn.com/multi-screen-is-queen-v-april-2013-130508012914-phpapp01/85/From-Second-Screen-Social-App-to-Continuous-Multi-Screen-Experience-8-320.jpg)
![BBC: from a relational content model and static publishing framework towards a fully
dynamic semantic publishing (DSP) architecture
Personalized TV Interaction with Semantic Web
By describing the storyline
[of a TV programme] using
an Ontology. This storyline
can then be presented either
in a linear way, mapped to
the traditional TV structure of
episodes and series, or
deconstructed to let you
examine a single story arc
within a complex narrative](https://image.slidesharecdn.com/multi-screen-is-queen-v-april-2013-130508012914-phpapp01/85/From-Second-Screen-Social-App-to-Continuous-Multi-Screen-Experience-22-320.jpg)
From Second Screen Social App to Continuous Multi-Screen Experience
- 1. If the Content is King, Multi-Screen is the Queen From 2nd Screen Social TV Apps to Continuous Multi-Screen Experience Jian Wu April 2013
- 2. A Nation of Multi-Screeners From Nielsen ¡°Cross-Platform Report¡± ¡°85% of tablet/smartphone owners use their device while watching TV at least once a month with 40% of them doing it daily¡±
- 3. A Nation of Multi-Screeners ¡°Social Networking is a top activity on both tablets and smartphones, but people aren¡¯t just chatting with their social connections, they¡¯re also shopping and looking up relevant program and product info¡± From Nielsen ¡°Social Media Report¡±
- 4. From Google ¡°The New Multi-screen World: Understanding Cross-Platform Consumer Behavior¡± Emerging New Multi-Screen Behavior Patterns
- 5. From Google ¡°The New Multi-screen World: Understanding Cross-Platform Consumer Behavior¡±
- 6. Apps + Contents = Continuous Multi-Screen Experience The Continuous Multi-Screen Experience will fundamentally change the TV Broadcast, Video and Ads Industries in many areas as: Current Practice New Continuous Multi-Screen Experience Audience Measurement Nielsen Rating Tweets per second(TPS), Tweets per minute(TPM), Total Number of Tweets, Social TV Metrics, ... Content Discovery EPG Grid Personalized and Socialized Content Discovery Video Content Content for TV Screen Content for 1st Screen Dedicated Content for 2nd Screen Content for every screen and across screen Consumer Engagement Consumers flipping channels during 30s ads, ... 2nd Screen Apps provide related content, quiz, chats, and social activities for deep engagement, including In- program re-engagement across devices, and stickiness to tv program Advertisement 30s Ads, Pre-roll and Post-roll Ads Dynamic, location-based and personalized Ads Promotion through engagement and activities Ads exclusive to 2nd Screen [From eMarketer]Worldwide, digital ad spending passed the $100-billion mark for the first time in 2012, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
- 7. Gartner: $3 trillion infotainment market by 2015 From Trendrr Blog Social TV Ecosystem 2011/2012 Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers."
- 8. Trendrr Social TV Ecosystem 2011/2012 [Infographic] -- including 2nd Screen Apps
- 9. 2nd Screen App Features ¡ñ Conversation: comments, tweets, discussion about the show ¡ñ Gaming: badges, rewards, quizzes ¡ñ Discovery: find relevant content through recommendation ¡ñ Shopping: buy the clothes this character is swearing ¡ñ Information: get info about people, song, poem. ... ¡ñ Trend: see immediately what is popular ¡ñ Action: use the 2nd screen as remote control ¡ñ Participation: contribute to the show and influnce it
- 10. TV Check: 2nd Screen Social TV App from Orange TVcheck is a social TV App with check-in experience that facilitates social dialogue around TV content; it enables TV viewers to check in to the shows that they are watching, and earn points and badges as a reward. By integrated with FB and Twitter, TV viewers can discover new content that their community shares and also to share their favourite programmes with their friends and community Play and Win QuizEarn Badges Share feelingsDiscover the Program TV Check is publicly available to all the EU consumers. ACR technology is used to automatically identify the video content for check in and sharing; 2nd screen content are curated by Orange. Check in
- 11. 2nd Screen App: Viggle rewards viewer of watching TV Sign up Discover Program with ACR Check in Earn Reward Total Rewards Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they are watching. Available for Android, Apple iPhone, iPad and iPod touch, Viggle automatically identifies the television shows its users are watching and awards them points when they check-in. Viggle users can redeem their points in the app¡¯s rewards catalog for items such as movie tickets, music, gift cards or they can convert them into charitable donations. Viggle was launched in Jan 2012. As the end of Jan 2013, it has 1,811,512 Registered Users with 151,620,602 check-ins, its members has redeemed 1,386,938 rewards.
- 12. NFL 2nd Screen App: Thursday Night Football Extra Last Sept, NFL Network launched a dedicated 2nd Screen App Thursday Night Football Extra (TNF Xtra) for Thursday Night Football Program to: ¡ñ Bring fans inside the game, show ¡ñ More about the show ¡ñ Prevent flipping to a different channel at break in action ¡ñ Connect fans with similar interests through social media Complementary Game Insights(teams facts, stats) Exclusive live streaming sideline video from a dedicated reporter Interactive Quiz and Pulls competing with friends and fans Engage fans with curated and aggregated Twitter feeds and FB Connections Two Unique features about TNF Xtra: 1. It has dedicated 2nd Screen Contents synched with 1st Screen 2. It is exclusively sponsored by State Form on 2nd Screen, which is not associated/linked with TV Channel
- 13. 2nd Screen App Dijit Remote with NextGuide Personalized Programming Guide + Universal Remote Control 1. Personalized Programming Guide combining EPG and Netflix Instant Queue 2. Universal Remote Control working with Roku Player, LG TV through Griffin Beacon
- 14. 2nd Screen App Miso: 2.Check-in to TV episodes and movies to share what you watch 3. Connect and Share with friends who watch the same shows as you 1. Connect Miso with your internet- enabled DIRECTV, AT&T U-verse, or MTS Ultimate TV receiver to automatically identify what's on TV and synchronize SideShows User Created SideShow synchronized with Content On Feb 02 2013, Dijit announced that it is in the process of acquiring Miso
- 15. Netflix 2nd Screen App for PS3: 1. Through your phone or tablet, you can play the title on either your mobile device, or your PS3. 2. While playing the title on PS3, you can fast forward, rewind, pause, move to another episode, rate the movie or show, and change the audio or subtitle settings from your 2nd Screen. 3. You can tap the back arrow on the top left to browse for other titles, and tap the blue bar at the top of the screen to return to the video playing on your PS3.
- 16. Key Enabling Technologies for Multi-Screen Apps ¡ñ Context Aware Voice Interaction and Dialogue ¡ñ Automatic Content Recognition (ACR) ¡ñ Communication and Synchronization among User Devices ¡ñ Personalized User Profiles ¡ñ Personalizing TV Interaction with Social Web & Semantic Web ¡ñ Unified and Intuitive UI across Multi-Screen
- 17. Context Aware Voice Interaction and Dialogue As Vlingo's Virtual Assistant to Smart TV demonstrated at CES 2012, with smartphone as Voice Assistant Device integrated with back-end Context Aware Dialogue Manager, it can provide most natural human machine conversation assisting people to find what they want to watch on TV
- 18. Automatic Content Recognition 1. Automatic Content Recognition through Video Finger printing 2. Interactive TV and 2nd Screen App based on identified Content Flingo's automatic content recognition (ACR) embedded in Smart TVs and STBs, can identify video content in real-time and instantly deliver the contextually relevant content to Viewer's 2nd screen through its SyncApp Framework Samba. TvTak Video Recognition TvTak uses a unique sophisticated patent-pending technology to identify TV content by pointing the camera of the smartphone at the television set. TvTak, running on the smartphone, first detects the surface of the television display, and then computes an identifier of the video playing on the TV with its unique graphical characteristics; the computed identifier will be compared to source identifiers from back-end databases for related video content.
- 19. Communication and Synchronization among User Devices 1. Google TV Anymote Protocol The Anymote Protocol is a specification that defines how second screen apps securely send input events to first screen devices on the same network. Google Anymote Protocol Library is open sourced and can be running on Android 2.2 and above 2. DIAL from Netflix and Youtube DIAL¡ªforDIscovery And Launch¡ªis a simple protocol that 2nd screen devices can use to discover and launch apps on 1st screen devices. Netflix provides a C++ reference implementation in open source, it needs to be ported to Android 2.2 through NDK
- 20. Netflix to Launch Personalized User Profiles 1. users are asked who is watching. 2. Profiles come with a simple avatar. 3. Each profile can be personalized to display specific movie and TV show recommendations. 4. Here's the top 10 for Mom5. Users can easily switch between profiles. 6. The top 10 for Dad, which is different from what Mom has been watching 7. Users can add a new profile if they want to, for example, track everything the family has been watching together. Personal Profile Family Profile
- 21. Personalized TV Interaction with Social Web Netflix Facebook Integration Netflix: Enrich user's TV experience through his/her friends¡® TV experience
- 22. BBC: from a relational content model and static publishing framework towards a fully dynamic semantic publishing (DSP) architecture Personalized TV Interaction with Semantic Web By describing the storyline [of a TV programme] using an Ontology. This storyline can then be presented either in a linear way, mapped to the traditional TV structure of episodes and series, or deconstructed to let you examine a single story arc within a complex narrative
- 23. BBC & NoTube Joint R&D: by extracting semantic concept and knowledge from user social activity and message stream and linking with Semantic TV content, a user semantic profile can be generated to: ¨C Filtering of TV content -> personalisation, recommendation ¨C Augmentation of TV content with Rich Metadata Personalized TV Interaction with Social Web & Semantic Web
- 24. Semantic Context Social Activity Content, Semantic Context and Social Activity Orchestration FB Social Graph Search Semantic Search Personalized Content Discovery and Experience
- 25. One UI, N Screens, M Content & Services Metro Style UI has been adopted across device, os and vendors. We think that Metro Style UI is a good candidate for Multi-Screen Apps Xbox Metro Dashboard Xfinity X1 Platform Google Play Store for TV Samsung Smart TV Social
- 26. Tablet is the Controller of Multi-Screen Experience We think that Tablet, as a personal device, would be the controller of Multi- Screen Experience and would be able to: User Profile & Device Manager 1. Integrate with Cloud-based User Profile & Device Manager 2. Device Communication & Synchronization through AnyMote like Protocol 3. Tablet can push Content URL to TV for streaming 4. Integrate with SNS, such as Facebook 5. Simple Metro-like UI across Tablet and TV
- 27. A Multi-Screen Use Case Study: Interactive Voice of China ÆÀÓÕâÊ׸èÒѾ23ÄêÁË£¬ ÓкܶàÑÝÒµ«Äã½ñÌìµÄÑÝ ÒïÊÇĿǰΪֹ ¡ ÍäÍäµÄÔÂÁÁ Áõ»¶ 1989 Ê׳ª ¡±ÍäÍäµÄÔÂÁÁ¡± Áõ»¶ 2013 ÔÙÑÝÒï ¡±ÍäÍäµÄÔÂÁÁ¡± Áõ»¶ 2010 Ñݳª ¡±ÍäÍäµÄÔÂÁÁ¡± Àӥ´´×÷ ¡±ÍäÍäµÄÔÂÁÁ¡± ¡°°¢½¿Êǹ㶫ˮÉÏÈ˼ҶÔСŮº¢µÄ ͨ³Æ ¡¡± ÁõÊ«À¥ ¡¶ÍäÍäµÄÔÂÁÁ¡· Ô¬æ«Î¬ ¼ª¿ËöÁÒÝ ¶Ô¾ö Áõ»¶ ¼ª¿ËöÁÒÝ ¡¶ÌìµØÔÚÎÒÐÄ¡· ÖйúºÃÉùÒô: Áõ»¶ÍŶÓ