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The document discusses multicasting, which allows content to be created once and distributed everywhere to any device. Multicasting can take various forms like livecasting, podcasting, bookcasting, and socialcasting. Content is distributed through social media, video sites, podcast directories, and blogs. An example is provided of how a Google Hangout could be multicasted by transcribing it, extracting the audio, creating video and audio products, and using the content across multiple platforms while offering incentives to users who opt in. The document recommends taking time to create high-value content and properly syndicating and promoting it over several weeks to maximize benefits for readers.Read less