Multifamily Trends 2018: The Renters Have Spoken
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The document summarizes the results of a survey of renters in California and the Pacific Northwest regarding their housing preferences and needs. Some key findings include: - Over 75% of renters identified air conditioning, a washer/dryer in the unit, and a garbage disposal as necessities. - Renters in California and the PNW had differing preferences on specific amenities like dishwashers and bathtubs. - A majority of renters commute to work or school primarily by car, though many are interested in bike sharing and electric vehicle charging options. - Opinions on the impact of short-term rentals in buildings are mixed, with over 60% feeling they have no effect or are
Multifamily Trends 2018: The Renters Have Spoken
- 2. Elysse Bell Vice President Kingsley Associates Whitney Ciraulo-Stuart Regional Manager Greystar Bryce Hall Principal KEPHART Cindy Park SVP, Marketing, Strategy & Operations Prado Group The Renters Have Spoken: Find Out What They Like, Love, and Can’t Live Without
- 5. NECESSITIES
- 6. 78% 78% 78% 83% 88%Air Conditioning Dishwasher Washer / Dryer in Unit Garbage Disposal Secure Parking California Renter Necessities
- 7. 71% 73% 76% 86% 88%Washer / Dryer in Unit Dishwasher Reliable Cell Reception Bath Tub Garbage Disposal PNW Renter Necessities
- 8. Rooftop Space +21% Hardwood Floors +19% High Ceilings (9ft+) +13% High Speed Internet +9% Ability to List Unit for Short-term Rental +6% Patio or Balcony +34% Swimming Pool +21% Playground +16% Additional Storage Outside of Unit +15% Walk-in Closet +10% Low vs. High DensityHigh vs. Low Density Necessities by Density (CA)
- 9. CONNECTIVITY
- 10. Mobile Use (CA)
- 11. 51% 54% 60% 60% 63% 41% 46% 55% 52% 55%Smart Thermostats In-wall USB Ports Smart Lighting Smart Locks Video Doorbell PNW CA PNW CA PNW CA PNW CA PNW CA Smart Amenities Interest
- 12. 49% 55% 59% 59% 62%Smart Thermostats In-wall USB Ports Smart Lighting Smart Locks Video Doorbell $28 per month $25 per month $27 per month $29 per month $28 per month Interest I expect a renter in my area to pay… Smart Amenities (San Francisco)
- 13. COMMUTING
- 14. 76% attend work or school 84% 11% 8% 4% 5% 3% Primary Commuting Method 54% less than once / week 11% everyday Work From Home Frequency 35% at least once / week 44% work from home Commuting & Telecommuting (CA)
- 16. Bike Sharing 1. New Orleans 2. Boulder 3. San Francisco 4. San Jose 5. Charleston Electric Car Charging 1. San Jose 2. San Francisco 3. Los Angeles 4. Santa Rosa 5. Thousand Oaks (Seattle #10) Car Sharing 1. San Francisco 2. Boston 3. San Jose 4. Hartford 5. Boulder (Seattle #9) Interest in…
- 18. 18% I would not rent 21% negative effect 45% no effect 16% positive effect Short-term Rental Impact (CA)
- 19. 61% positive + no effect 39% would not rent + negative effect 16% positive 45% no effect 21% negative effect 18% would not rent 16% positive 45% no effect 39% would not rent + negative effect OptimistPessimist Realist Short-term Rental Impact (CA)
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