狠狠撸

狠狠撸Share a Scribd company logo

Multiplatform Production (The Project Factory)

?
?
The Project Factory
The Project Factory

Multiplatform Production presentation from Fast Train held on May 18, 2011 at the BBC. Short course by Kirsty Hunter, UK MD of The Project Factory for the Indie Training Fund. All about Multiplatform production, Top Tips, a Development Exercise and some industry leading examples.

1 of 11
Multi-Platform Production
Who ?? MD of digital production company: The Project Factory ?? Formerly Head of Interactive at Lion Television ?? Multi-award-winning including Digital Emmy, RTS, nominations for BAFTAs, BIMA awards ?? Credits: Britain from Above (BBC), Horrible Histories (cbbc), History Detectives (PBS), Castaway (BBC), Rough Guide (?ve), Scream if You Know the Answer (UKTV) etc
What ?? Multiplatform is anything involving more than one platform ie. TV, Web, Mobile, Social, Games, Tablet, Red Button ?? Audience is multi tasking, looking for two screen experience ?? Demanding content when they want it, how they want it ?? The new super producer must be able to develop ideas and deliver for multiple platforms
www.?sh?ght.net www.channel4.com/millionpounddrop
www.bbc.co.uk/horriblehistories www.itv.com/xfactor
Pick n Mix ??Create lists of SUBJECTS, GENRES, PLATFORMS on cards Split into groups of three people Pick 1 x SUBJECT, 1 x GENRE and 3-4 x PLATFORM cards ??Develop a multi-platform concept that ?ts
Top Tips - Development ?? Ideas ?rst, execution second ?? Start with human behaviour, what can help you in your life? ?? Nobody knows, don t be intimidated by geekiness ?? Respect technology ?? Feasible vs Good ie. don t do it just because you can
Top Tips - Production ?? Multidisciplinary teams ?? Physically locate teams near each other ?? Have one senior staffer across all platforms ?? Share roles/assets across platforms
Top Tips - Production ?? Regular project meetings with all stakeholders including Marketing, Publicity, Channel Promotion, Book Publishers. ?? BaseCamp or similar project management space ?? Joint brie?ng of third parties i.e. Titles, Graphics, Archive ?? Clarify sign off process i.e. overall executive in charge
Top Tips - Production ?? No one platform is more important ...All deadlines are created equal ?? Start with deliverables and due date and work backwards ?? Create work?ow especially for post-production ?? Clear for all media in perpetuity for archive and get buyouts ?? Share assets across all platforms including people and editorial
Kirsty Hunter Managing Director (UK) The Project Factory Email: kirsty@theprojectfactory.com Web: www.theprojectfactory.com Twitter: Kirsty_Hunter

More Related Content

Multiplatform Production (The Project Factory)

  • 2. Who ?? MD of digital production company: The Project Factory ?? Formerly Head of Interactive at Lion Television ?? Multi-award-winning including Digital Emmy, RTS, nominations for BAFTAs, BIMA awards ?? Credits: Britain from Above (BBC), Horrible Histories (cbbc), History Detectives (PBS), Castaway (BBC), Rough Guide (?ve), Scream if You Know the Answer (UKTV) etc
  • 3. What ?? Multiplatform is anything involving more than one platform ie. TV, Web, Mobile, Social, Games, Tablet, Red Button ?? Audience is multi tasking, looking for two screen experience ?? Demanding content when they want it, how they want it ?? The new super producer must be able to develop ideas and deliver for multiple platforms
  • 4. www.?sh?ght.net www.channel4.com/millionpounddrop
  • 5. www.bbc.co.uk/horriblehistories www.itv.com/xfactor
  • 6. Pick n Mix ??Create lists of SUBJECTS, GENRES, PLATFORMS on cards Split into groups of three people Pick 1 x SUBJECT, 1 x GENRE and 3-4 x PLATFORM cards ??Develop a multi-platform concept that ?ts
  • 7. Top Tips - Development ?? Ideas ?rst, execution second ?? Start with human behaviour, what can help you in your life? ?? Nobody knows, don t be intimidated by geekiness ?? Respect technology ?? Feasible vs Good ie. don t do it just because you can
  • 8. Top Tips - Production ?? Multidisciplinary teams ?? Physically locate teams near each other ?? Have one senior staffer across all platforms ?? Share roles/assets across platforms
  • 9. Top Tips - Production ?? Regular project meetings with all stakeholders including Marketing, Publicity, Channel Promotion, Book Publishers. ?? BaseCamp or similar project management space ?? Joint brie?ng of third parties i.e. Titles, Graphics, Archive ?? Clarify sign off process i.e. overall executive in charge
  • 10. Top Tips - Production ?? No one platform is more important ...All deadlines are created equal ?? Start with deliverables and due date and work backwards ?? Create work?ow especially for post-production ?? Clear for all media in perpetuity for archive and get buyouts ?? Share assets across all platforms including people and editorial
  • 11. Kirsty Hunter Managing Director (UK) The Project Factory Email: kirsty@theprojectfactory.com Web: www.theprojectfactory.com Twitter: Kirsty_Hunter