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Munich M-days

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Julien Theys
Julien Theys

Short presentation used as a background for a panel on international mobile issues at M-Days in Munich, January 29 2010.

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Current Analytics of the Mobile Market Julien Theys 29 January 2010
We cover media, globally Cinema DVD/Blu-Ray Television TV Technology Broadband Games Advertising Mobile TV and Video Music User-Generated Content Smartphone OS and handsets Apps and Games Advertising Mobile Broadband VC funding and M&A Etc
Current Analytics of the Mobile Market. In 10 minutes
Why numbers matter Quantifiable Comparable Trusted But Details tend to hate relevance and vice-versa Relevance scarcity in an age of information overload Numbers can be biased Most often, they are
Smartphone shipments by OS (m) % of data users % of mobile web surfers: searching, Tweeting, uploading content % of app users % of data plan subscribers Application opportunities
Apple App Store Ease of development Recommendation & discovery Share of iPod Touch users and their different demographics Impact on other content: music, TV shows, movies Paid vs. free Intermediaries Billing relationships In-app purchase
Myths of the new mobile ecosystem Walled gardens are over Bad ones are Open source is essential Apps vs. web development Planes vs. bicycles Its just about design now Its about experience Google phone Every phone is/can be a Google phone Regular phones are dead
So, what now? Ulterior motives Where does their money come from? Not one metric to rule them all Depends on what you look for Multiple angles to each problem Discuss, ask questions
Thank you Question(s): among the multitude of analytics options and indicators out there, which ones do you expect the most? are the most helpful in your activity? [email_address] jtsd

More Related Content

Munich M-days

  • 1. Current Analytics of the Mobile Market Julien Theys 29 January 2010
  • 2. We cover media, globally Cinema DVD/Blu-Ray Television TV Technology Broadband Games Advertising Mobile TV and Video Music User-Generated Content Smartphone OS and handsets Apps and Games Advertising Mobile Broadband VC funding and M&A Etc
  • 3. Current Analytics of the Mobile Market. In 10 minutes
  • 4. Why numbers matter Quantifiable Comparable Trusted But Details tend to hate relevance and vice-versa Relevance scarcity in an age of information overload Numbers can be biased Most often, they are
  • 5. Smartphone shipments by OS (m) % of data users % of mobile web surfers: searching, Tweeting, uploading content % of app users % of data plan subscribers Application opportunities
  • 6. Apple App Store Ease of development Recommendation & discovery Share of iPod Touch users and their different demographics Impact on other content: music, TV shows, movies Paid vs. free Intermediaries Billing relationships In-app purchase
  • 7. Myths of the new mobile ecosystem Walled gardens are over Bad ones are Open source is essential Apps vs. web development Planes vs. bicycles Its just about design now Its about experience Google phone Every phone is/can be a Google phone Regular phones are dead
  • 8. So, what now? Ulterior motives Where does their money come from? Not one metric to rule them all Depends on what you look for Multiple angles to each problem Discuss, ask questions
  • 9. Thank you Question(s): among the multitude of analytics options and indicators out there, which ones do you expect the most? are the most helpful in your activity? [email_address] jtsd