Munich M-days
Download as PPT, PDF0 likes409 views
Short presentation used as a background for a panel on international mobile issues at M-Days in Munich, January 29 2010.
1 of 9
Download to read offline
![Thank you Question(s): among the multitude of analytics options and indicators out there, which ones do you expect the most? are the most helpful in your activity? [email_address] jtsd](https://image.slidesharecdn.com/100129munich-100201040246-phpapp01/85/Munich-M-days-9-320.jpg)
Recommended
thinkLA Mobile Breakfast 2011 - ChaCha Presentation
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
油
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.7 Truths About Mobile (And a Lie)
7 Truths About Mobile (And a Lie)Bill Litfin
油
My talk from the Social Media Club Columbus event on Mobile Marketing. This was presented in their "rapid fire" format in five minutes.Mobile Now
Mobile NowDamon Kiesow
油
Mobile is now the primary way that many consumers access the internet and content. If a website or content is not optimized for mobile devices, it will not be accessible to a large portion of the audience. Responsive design is key to ensuring content works across different mobile screen sizes. Publishers and journalists need to design content and experiences with mobile in mind from the start in order to effectively reach readers who primarily consume on their phones. Interactivity, usability and solving reader needs are important aspects of effective mobile strategies.Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongPRSAWDC
油
Developing a Mobile Media Strategy for your PR Objectives by Brian DeLong of Ideavise at the 2011 PRSA Western District Conference in Las Vegas. Stacey Trunnell Adv Ap Story App 2
Stacey Trunnell Adv Ap Story App 2UTAdvertising
油
The document discusses increasing demands for transparency, mobility, collaboration, and conversation in advertising based on consumer trends. It notes that transparency in advertising will be essential, as consumers increasingly distrust traditional media. It also highlights the rapid growth of mobile data usage and importance of addressing consumers anytime, anywhere. Additionally, it emphasizes that advertisers must collaborate with social networks and influencers to effectively reach large audiences through social media. Finally, it stresses that establishing trusted two-way communication and conversations with consumers through social media feedback and word-of-mouth will be critical to building relationships.M2 Roadshow Tom Meyritz Lightspeed Research
M2 Roadshow Tom Meyritz Lightspeed Researchmobilesquared Ltd
油
The document summarizes the results of a survey of 1407 UK consumers on their mobile internet usage habits. It finds that 63% of respondents use the mobile web. Younger users are more motivated to use it for social networking, while information seeking is also a common driver. Though mobile web usage is growing, ecommerce remains underdeveloped with 78% not paying over 贈10 on their phones. The mobile web appears to complement rather than replace the PC web currently, with different key motivations like social media and information.Demo: Disrupt! "Advertising"
Demo: Disrupt! "Advertising"iMedia Connection
油
Nuance is a company that focuses on creating natural user experiences through voice recognition technology and other intelligent systems. It has partnerships around the world and voice recognition is commonly used without knowing it's Nuance technology. Nuance is working on a voice advertising ecosystem to create mobile ads that use voice interactivity instead of the traditional mobile ad approaches. They recently launched their first voice ad with JetBlue that teaches users how to speak pigeon.Going Mobile
Going MobileDavid Fletcher
油
Presentation given to the Utah Product Management discussing potential ideas for mobile applications to serve Utah CitizensKeydev james hilton
Keydev james hiltonmobilesquared Ltd
油
Mobile is becoming the dominant medium for advertising over television according to industry leaders. Marketers should invest heavily in mobile given that there are now over 5 billion mobile connections worldwide, more than PCs and televisions combined. By 2013, mobile phones will surpass PCs as the most common device for internet access. Smartphone adoption and sales are rising dramatically. Mobile offers marketers the unique ability to target consumers based on devices, locations, interests and behaviors, making it a highly effective advertising platform.Mobile Marketing
Mobile MarketingChelsea Fitch
油
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.Media Research 
Media Research The Media Kitchen
油
The document provides an overview of the suite of research tools available through TMK including basic tools, survey tools, research studies, and planning tools. It describes several specific tools such as Simmons OneView, Scarborough, eMarketer, Forrester, and comScore and what insights they provide regarding audiences, media usage, trends, and competitors. The document emphasizes understanding key audiences like millennials and how consumer values and definitions of happiness have changed in recent years.The Future of Branded Apps - Ilja Laurs, GetJar
The Future of Branded Apps - Ilja Laurs, GetJarSignal Chicago 2012
油
The document summarizes key points from a presentation by Ilja Laurs on branded apps at the Conversational Marketing Summit in New York on June 6, 2011. Laurs discussed how apps are becoming more important than websites or TV as engagement platforms. He advised companies to build app experiences around their core brand values using mobile features like touch and location. Laurs also stressed the importance of cross-platform development to achieve scale in the fragmented mobile market.Andy Vogel: Integrate Mobile into a Broader Ad Campaign
Andy Vogel: Integrate Mobile into a Broader Ad CampaignMilwaukee Interactive Marketing Association
油
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated waysMobile Usage In Australia: A Sensis Perspective
Mobile Usage In Australia: A Sensis PerspectiveLisa Collins
油
Sensis experience of its successful foray into the mobile space was presented at the recent Digitech conference in Sydney. Mobiles unique ability to connect businesses with consumers has been expounded upon frequently over the past few years, but its really in 2012 that were finally seeing the much heralded tipping point in terms of usage. Sensis mobile portfolio continues to see outstanding growth and in May 2010 it saw 3 million visits during the course of the month.Smart phones
Smart phonesthandom
油
Smart phones first emerged in 1992 and have since become more advanced with greater computing power and memory. While they provide conveniences by combining PDA functions, their use has disadvantages like small screens and potential overdependence. Studies show smart phones are common on college campuses and affect society, though their impact on information literacy requires libraries to modify services as students sometimes misuse the devices. Statistics find over 18% of mobile devices in the US are smart phones, with 8% of users streaming audio on their phones.Mobile Advertising: The Future Keystone of Mobile Media
Mobile Advertising: The Future Keystone of Mobile MediaJulien Theys
油
Presentation given at 'The Future of Digital Media Distribution' on October 21, 2010. More info at screendigest.comThe New Rules for Mobile Advertising
The New Rules for Mobile AdvertisingUndertone
油
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.RETAIL FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...
RETAIL FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...Oisin Lunny
油
Delighted to contribute to the very cool Tug Life "pop-up expo" in Old St underground station this morning. I was talking about mobile trends, the invisible glue between the physical world and our digital selves, and how the right kind of new might be over 20 years old!
(Cover photo from http://www.thedrum.com)Comcast spotlight multi screen
Comcast spotlight multi screenNatasha Sinagoga
油
Multi-screen behavior has become mainstream as consumers spend most of their media time in front of multiple screens like computers, smartphones, tablets, and TVs. This makes people feel more efficient through "found time" across devices. TV is one of the most common secondary screens used along with other devices, with 77% of consumers using their PC/laptop or smartphone while watching TV.eMarketer Breakfast - 9.28.2011
eMarketer Breakfast - 9.28.2011EMARKETER
油
Mobile marketing trends, stats, and best practices were discussed over five parts. Key points included: mobile usage is growing rapidly worldwide, with smartphones accounting for over half of US mobile users by 2014; magnetic content that is useful, well-executed, and fun is important; precise targeting and geo-location can enhance mobile campaigns when used judiciously; mobile should be used as an additive channel to integrate with other media; and measurable goals like coupon redemption and a framework that links marketing investments to perceptual, behavioral and financial outcomes are needed to evaluate mobile ROI.Responsive Web Design | 352 Inc
Responsive Web Design | 352 Incmikecush
油
Responsive web design allows a website to adapt to different screen sizes, platforms, and orientations. It addresses the growing trend of device fragmentation where users access websites from desktops, tablets, and smartphones. Statistics show mobile internet usage is rising and will soon surpass desktop usage. Responsive design benefits users by creating a flexible grid layout, scaling media content, and using media queries to trigger breakpoint changes for different device widths.Com 303 final project
Com 303 final projecthollyblevins
油
This document discusses several theories related to media and technology use. It explains how Netflix uses user data to recommend shows and movies. It also describes how smart phones are used to fulfill different needs and will become more compact and projectable. The document discusses how cars are integrating more technology and will become more voice-controlled. It explores how innovations are communicated through social networks over time and how video games target different audiences and are becoming more interactive.Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technologyguidebycell
油
The document discusses the future of mobile technology and its applications for museums. It outlines how mobile has evolved from basic phones to smartphones with advanced capabilities. Mobiles can now be used for various functions like marketing, fundraising, interactive experiences, education and more. Examples mentioned include using texting for donations, games and information access. The future is predicted to have more augmented reality, social media integration, and voice commands. In conclusion, visitors increasingly use mobile devices at museums, so institutions should explore low-cost mobile options to engage audiences.Blis insights: the influence of location on cross-screen advertising
Blis insights: the influence of location on cross-screen advertisingBlis
油
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagementKauppa ja tekniikka mobilecommunicationtechnologies
Kauppa ja tekniikka mobilecommunicationtechnologiesSYL
油
Mobile technologies have brought new possibilities to developing countries by enabling distance communication in areas like education, healthcare, and business. While mobile phones have high expectations as a tool to solve daily problems, they still have limitations and are not a perfect solution. They have helped "leapfrog" infrastructure gaps by allowing wireless connectivity where building landlines is difficult. Examples show how mobile technologies are used for telemedicine, sharing health information, improving literacy and education through games, and allowing real-time access to market prices. However, these technologies also benefit large corporations, and on their own cannot solve all the deep-rooted problems of developing societies. Careful planning of applications is still needed so mobile technologies can truly empower local communities.Mobile technology a tool for wider equality
Mobile technology a tool for wider equalitySYL
油
Mobile technologies have brought new possibilities to developing countries by helping address problems in education, health, economic growth and social isolation. While mobile projects have met with varying levels of success, their impact has been mostly positive according to experts. Mobile phones have enabled developing nations to leapfrog infrastructure steps by wirelessly connecting remote areas and facilitating telemedicine, mobile banking, access to market prices, and distance learning. However, some argue that developing local mobile applications that are socially and culturally appropriate is important to maximize benefits and ensure technologies support communities in the long run.Mobile stats
Mobile statsMobileMoxie
油
This document discusses mobile phone and smartphone statistics from 2011. It notes that mobile communication is important worldwide for disseminating news, information, and conversations. It also discusses how mobile technology benefits economies through mobile banking, online payments, and support for small businesses. The document emphasizes that mobile marketing is powerful if companies can capitalize on the unique aspects of mobile technology, such as its interactivity, social nature, and ability to target users with immediate intent. It stresses the importance of being ready for the surge in mobile traffic as mobile penetration increases with factors like flat data pricing and faster download speeds.MMA 2013_Mobile then now how
MMA 2013_Mobile then now howHong H動畛ng
油
Bi presentation v畛 c董 h畛i v th畛 tr動畛ng mobile marketing t畉i di畛n n MMA 2013 動畛c t畛 ch畛c t畉i Vi畛t Nam Mobile today-tomorrow-201006-aberla
Mobile today-tomorrow-201006-aberlaNetcetera
油
In the future, there will be two types of companies: those that are "mobile ready" and those that will fail. Mobile technologies are advancing rapidly, with better connectivity, faster devices, and new interactive capabilities. The mobile experience will continue to converge, with phones replacing more dedicated devices and integrating diverse sensors and input methods. Content must be optimized for mobile contexts and allow sharing and interaction within social communities. Companies should start preparing their online presence and content strategies for a mobile-first future.Netcetera Presentation on Mobile Marketing
Netcetera Presentation on Mobile MarketingAberla
油
In the future, there will be two types of companies: those that are "mobile ready" and those that will fail. Mobile technologies are rapidly advancing, with devices having better connectivity, faster speeds, richer sensors and capabilities. Content will increasingly be optimized for mobile consumption and delivery, taking advantage of location services, social sharing, and two-way engagement with users. Companies must prepare their online presence and digital strategies to engage users on mobile or risk falling behind competitors.More Related Content
What's hot (20)
Keydev james hilton
Keydev james hiltonmobilesquared Ltd
油
Mobile is becoming the dominant medium for advertising over television according to industry leaders. Marketers should invest heavily in mobile given that there are now over 5 billion mobile connections worldwide, more than PCs and televisions combined. By 2013, mobile phones will surpass PCs as the most common device for internet access. Smartphone adoption and sales are rising dramatically. Mobile offers marketers the unique ability to target consumers based on devices, locations, interests and behaviors, making it a highly effective advertising platform.Mobile Marketing
Mobile MarketingChelsea Fitch
油
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.Media Research
Media Research The Media Kitchen
油
The document provides an overview of the suite of research tools available through TMK including basic tools, survey tools, research studies, and planning tools. It describes several specific tools such as Simmons OneView, Scarborough, eMarketer, Forrester, and comScore and what insights they provide regarding audiences, media usage, trends, and competitors. The document emphasizes understanding key audiences like millennials and how consumer values and definitions of happiness have changed in recent years.The Future of Branded Apps - Ilja Laurs, GetJar
The Future of Branded Apps - Ilja Laurs, GetJarSignal Chicago 2012
油
The document summarizes key points from a presentation by Ilja Laurs on branded apps at the Conversational Marketing Summit in New York on June 6, 2011. Laurs discussed how apps are becoming more important than websites or TV as engagement platforms. He advised companies to build app experiences around their core brand values using mobile features like touch and location. Laurs also stressed the importance of cross-platform development to achieve scale in the fragmented mobile market.Andy Vogel: Integrate Mobile into a Broader Ad Campaign
Andy Vogel: Integrate Mobile into a Broader Ad CampaignMilwaukee Interactive Marketing Association
油
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated waysMobile Usage In Australia: A Sensis Perspective
Mobile Usage In Australia: A Sensis PerspectiveLisa Collins
油
Sensis experience of its successful foray into the mobile space was presented at the recent Digitech conference in Sydney. Mobiles unique ability to connect businesses with consumers has been expounded upon frequently over the past few years, but its really in 2012 that were finally seeing the much heralded tipping point in terms of usage. Sensis mobile portfolio continues to see outstanding growth and in May 2010 it saw 3 million visits during the course of the month.Smart phones
Smart phonesthandom
油
Smart phones first emerged in 1992 and have since become more advanced with greater computing power and memory. While they provide conveniences by combining PDA functions, their use has disadvantages like small screens and potential overdependence. Studies show smart phones are common on college campuses and affect society, though their impact on information literacy requires libraries to modify services as students sometimes misuse the devices. Statistics find over 18% of mobile devices in the US are smart phones, with 8% of users streaming audio on their phones.Mobile Advertising: The Future Keystone of Mobile Media
Mobile Advertising: The Future Keystone of Mobile MediaJulien Theys
油
Presentation given at 'The Future of Digital Media Distribution' on October 21, 2010. More info at screendigest.comThe New Rules for Mobile Advertising
The New Rules for Mobile AdvertisingUndertone
油
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.RETAIL FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...
RETAIL FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...Oisin Lunny
油
Delighted to contribute to the very cool Tug Life "pop-up expo" in Old St underground station this morning. I was talking about mobile trends, the invisible glue between the physical world and our digital selves, and how the right kind of new might be over 20 years old!
(Cover photo from http://www.thedrum.com)Comcast spotlight multi screen
Comcast spotlight multi screenNatasha Sinagoga
油
Multi-screen behavior has become mainstream as consumers spend most of their media time in front of multiple screens like computers, smartphones, tablets, and TVs. This makes people feel more efficient through "found time" across devices. TV is one of the most common secondary screens used along with other devices, with 77% of consumers using their PC/laptop or smartphone while watching TV.eMarketer Breakfast - 9.28.2011
eMarketer Breakfast - 9.28.2011EMARKETER
油
Mobile marketing trends, stats, and best practices were discussed over five parts. Key points included: mobile usage is growing rapidly worldwide, with smartphones accounting for over half of US mobile users by 2014; magnetic content that is useful, well-executed, and fun is important; precise targeting and geo-location can enhance mobile campaigns when used judiciously; mobile should be used as an additive channel to integrate with other media; and measurable goals like coupon redemption and a framework that links marketing investments to perceptual, behavioral and financial outcomes are needed to evaluate mobile ROI.Responsive Web Design | 352 Inc
Responsive Web Design | 352 Incmikecush
油
Responsive web design allows a website to adapt to different screen sizes, platforms, and orientations. It addresses the growing trend of device fragmentation where users access websites from desktops, tablets, and smartphones. Statistics show mobile internet usage is rising and will soon surpass desktop usage. Responsive design benefits users by creating a flexible grid layout, scaling media content, and using media queries to trigger breakpoint changes for different device widths.Com 303 final project
Com 303 final projecthollyblevins
油
This document discusses several theories related to media and technology use. It explains how Netflix uses user data to recommend shows and movies. It also describes how smart phones are used to fulfill different needs and will become more compact and projectable. The document discusses how cars are integrating more technology and will become more voice-controlled. It explores how innovations are communicated through social networks over time and how video games target different audiences and are becoming more interactive.Guide by Cell Presentation of the Future of Mobile Technology
Guide by Cell Presentation of the Future of Mobile Technologyguidebycell
油
The document discusses the future of mobile technology and its applications for museums. It outlines how mobile has evolved from basic phones to smartphones with advanced capabilities. Mobiles can now be used for various functions like marketing, fundraising, interactive experiences, education and more. Examples mentioned include using texting for donations, games and information access. The future is predicted to have more augmented reality, social media integration, and voice commands. In conclusion, visitors increasingly use mobile devices at museums, so institutions should explore low-cost mobile options to engage audiences.Blis insights: the influence of location on cross-screen advertising
Blis insights: the influence of location on cross-screen advertisingBlis
油
Understanding the role of location in how consumers interact and respond to advertising is becoming a critical component for every brand looking to execute successful mobile-aware campaigns.
Technology has played its part in this evolution, with devices and connectivity combining to provide consumers with access to content and information anytime, anyplace. Consumers are using multiple devices to interact with brands in different ways depending on the kind of content being consumed, the services they are using, and the context of their location.
The data in this deck comes from a Blis White Paper based on consumer research from a nationally represented sample of UK consumers, designed to explore the following topics:
Device ownership and usage across demographics
How consumers engage with mobile advertising on different devices
The importance of context in mobile advertising
The influence of location on mobile advertising engagementKauppa ja tekniikka mobilecommunicationtechnologies
Kauppa ja tekniikka mobilecommunicationtechnologiesSYL
油
Mobile technologies have brought new possibilities to developing countries by enabling distance communication in areas like education, healthcare, and business. While mobile phones have high expectations as a tool to solve daily problems, they still have limitations and are not a perfect solution. They have helped "leapfrog" infrastructure gaps by allowing wireless connectivity where building landlines is difficult. Examples show how mobile technologies are used for telemedicine, sharing health information, improving literacy and education through games, and allowing real-time access to market prices. However, these technologies also benefit large corporations, and on their own cannot solve all the deep-rooted problems of developing societies. Careful planning of applications is still needed so mobile technologies can truly empower local communities.Mobile technology a tool for wider equality
Mobile technology a tool for wider equalitySYL
油
Mobile technologies have brought new possibilities to developing countries by helping address problems in education, health, economic growth and social isolation. While mobile projects have met with varying levels of success, their impact has been mostly positive according to experts. Mobile phones have enabled developing nations to leapfrog infrastructure steps by wirelessly connecting remote areas and facilitating telemedicine, mobile banking, access to market prices, and distance learning. However, some argue that developing local mobile applications that are socially and culturally appropriate is important to maximize benefits and ensure technologies support communities in the long run.Mobile stats
Mobile statsMobileMoxie
油
This document discusses mobile phone and smartphone statistics from 2011. It notes that mobile communication is important worldwide for disseminating news, information, and conversations. It also discusses how mobile technology benefits economies through mobile banking, online payments, and support for small businesses. The document emphasizes that mobile marketing is powerful if companies can capitalize on the unique aspects of mobile technology, such as its interactivity, social nature, and ability to target users with immediate intent. It stresses the importance of being ready for the surge in mobile traffic as mobile penetration increases with factors like flat data pricing and faster download speeds.MMA 2013_Mobile then now how
MMA 2013_Mobile then now howHong H動畛ng
油
Bi presentation v畛 c董 h畛i v th畛 tr動畛ng mobile marketing t畉i di畛n n MMA 2013 動畛c t畛 ch畛c t畉i Vi畛t Nam Similar to Munich M-days (20)
Mobile today-tomorrow-201006-aberla
Mobile today-tomorrow-201006-aberlaNetcetera
油
In the future, there will be two types of companies: those that are "mobile ready" and those that will fail. Mobile technologies are advancing rapidly, with better connectivity, faster devices, and new interactive capabilities. The mobile experience will continue to converge, with phones replacing more dedicated devices and integrating diverse sensors and input methods. Content must be optimized for mobile contexts and allow sharing and interaction within social communities. Companies should start preparing their online presence and content strategies for a mobile-first future.Netcetera Presentation on Mobile Marketing
Netcetera Presentation on Mobile MarketingAberla
油
In the future, there will be two types of companies: those that are "mobile ready" and those that will fail. Mobile technologies are rapidly advancing, with devices having better connectivity, faster speeds, richer sensors and capabilities. Content will increasingly be optimized for mobile consumption and delivery, taking advantage of location services, social sharing, and two-way engagement with users. Companies must prepare their online presence and digital strategies to engage users on mobile or risk falling behind competitors.The Future of Mobile
The Future of MobileThe Media Kitchen
油
The document discusses past, present, and future trends in mobile technology and mobile marketing. In the past, mobile adoption was slower due to limitations of devices and user experiences. Now, smartphones like the iPhone are driving more mobile usage. The future expects nearly universal mobile adoption by 2013, with mobile replacing other technologies. This opens opportunities for advertisers to experiment with mobile formats and location-based marketing through technologies like Foursquare and augmented reality.Ad:Tech Sydney Mobile Web 3.0
Ad:Tech Sydney Mobile Web 3.0Jennifer Wilson
油
Presentation to Ad:Tech Sydney on some of the mobile / web 3.0 concepts and developments.
Does not delve into 3.0, but does look at new applications and sevices on the mobile web, advertising in this context and how to take advantage of this channelAndroid Survey
Android SurveyVinay Mamidi
油
The survey aimed to understand consumer preferences and identify opportunities for an Android-based mobile device. It found that respondents want a reliable, affordable phone with no provider restrictions that has good multimedia and app capabilities. To successfully position an Android phone, the survey recommends pricing it competitively, including popular apps, and providing customizable features and services beyond the basic package. It also questions whether Google should offer two versions - one simple and one slightly more advanced.Social media and mobile presentation 2011 
Social media and mobile presentation 2011 Galit Fein
油
Mobile and social media are growing rapidly and should be integrated into a multichannel strategy rather than managed separately from IT. Mobile is becoming essential for businesses and financial institutions need to offer more advanced mobile banking features. While HTML5 shows promise for developing cross-platform apps, native apps currently provide a better user experience. Enterprises also need to support employees' use of personal mobile devices for work through mobile device management and technical support policies.The new web: mobile New technologies, new applications (new ways of connectin...
The new web: mobile New technologies, new applications (new ways of connectin...adtech
油
The new web: mobile New technologies, new applications (new ways of connecting) #ATSYDM Jennifer Wilson Mobile App insight Vietnam 2016
Mobile App insight Vietnam 2016Duy, Vo Hoang
油
The document summarizes the findings of a 2016 mobile app usage study conducted in Vietnam with 1000 smartphone owners. It found that:
1) Social networking and messaging apps are almost universally used daily and engage users the most time-wise.
2) The Vietnamese love discovering new apps through word-of-mouth and app stores, and consider reviews and memory usage before installing.
3) Almost all customize app notifications, especially for key apps, and will re-engage with apps that remain relevant through notifications.Smartphones & Smart Charities - Mobile Giving Beyond Text-To-Give
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-GiveArtez Interactive
油
This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.Nokia Digiday Mobile
Nokia Digiday MobileDM2EVENTS
油
Mobile phone usage and smartphone adoption is growing rapidly globally. Key trends include the rise of smartphones and apps, consumers expecting instant engagement and rewards for their participation, and the increasing personalization of services based on individual preferences and location data. Brands are exploring new mobile marketing approaches like sponsored apps and location-based services to engage consumers in this evolving "clickable world".11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing WorldInside Social
油
Mobile technology is driving significant growth in digital marketing spending. As mobile usage increases, especially among younger demographics, marketers are shifting more budgets to mobile channels like in-app ads, mobile websites, and messaging platforms. Visual content like photos and videos are also becoming increasingly important across social networks as high-quality cameras become ubiquitous. Marketers are leveraging new technologies to create more personalized experiences for consumers through targeted ads, personalized push notifications, and real-time marketing tied to current events.iPhones: Markets, Marketing, Development and research
iPhones: Markets, Marketing, Development and researchchrisvanaart
油
1. The document discusses mobile applications and technologies, including killer apps, stakeholders in mobile app development, and examples of mobile apps in different domains.
2. It also covers research topics like developing a mobile cultural heritage guide using location awareness and semantic search of linked open data.
3. The document provides an example of developing a mobile app to find points of interest near the user's location in Amsterdam using geolocation and semantic data from different sources.The Big Learn - Mobile Basics
The Big Learn - Mobile BasicsThe Big Learn @ Ogilvy
油
Mobile devices have surpassed personal computers in accessing the internet globally. As mobile technology evolves, purchase paths and branding must adapt to allow consumers' invaluable mobile guides. Mobile marketing engages audiences through mobile devices in interactive and relevant ways, utilizing practices from industry players and content to start relationships and be present during consumer needs. Individuals are super-connected through smart devices, offering opportunity but also risk for brands that do not evolve with permanent access to information.eMarketer Webinar: Smart Devices: Phones, Tablets & More--Opportunities for M...
eMarketer Webinar: Smart Devices: Phones, Tablets & More--Opportunities for M...EMARKETER
油
Join eMarketer Principal Analyst Noah Elkin and learn where marketers can find opportunities to reach the new breed of mobile consumer.Scott Jones, ChaCha - Think LA Mobile Breakfast 
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaCha際際滷
油
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones. SKOPOS Merlien Market Research in the Mobile World Conference 2011
SKOPOS Merlien Market Research in the Mobile World Conference 2011skoposuk
油
This document discusses the growing relevance of mobile research. It notes that mobile reaches vast audiences, as people carry their phones with them everywhere. Mobile research allows for quick responses and real-time feedback. While agencies and clients were once skeptical of mobile, attitudes are changing as mobile engagement grows. Clients are starting to see the benefits of mobile research for reaching customers on their preferred mobile platforms. The document argues that as communications, content, and commerce increasingly move to mobile, mobile research will become more important for understanding audiences and staying relevant.Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesSimon Kibsg奪rd
油
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.Think Mobile 2010_Michael Boord_Ap mobile
Think Mobile 2010_Michael Boord_Ap mobileMediabistro
油
The document discusses mobile app platforms and strategies for developing mobile apps. It provides information on different mobile platforms like iPhone, BlackBerry, Android and Windows Phone 7. It discusses factors to consider like audience, business model, developers and distribution channels. While iPhone currently dominates the US market, other platforms are growing and the landscape is changing rapidly. The document advocates a multi-platform approach rather than relying on a single vendor.Think Mobile April 2010_Michael Boord_Ap mobile
Think Mobile April 2010_Michael Boord_Ap mobileguest4513a7
油
The document discusses mobile app platforms and strategies for developing mobile apps. It provides information on different mobile platforms like iPhone, BlackBerry, Android and Windows Phone 7. It discusses factors to consider like audience, business model, developers and distribution. While iPhone currently has a large share of apps and users, other platforms are growing and the landscape is changing rapidly so a multi-platform approach is recommended.Mobile apps and internet
Mobile apps and internetITDogadjaji.com
油
Prezentacija "Mobile apps and internet" koju je Jure Sustersic odr転ao na konferenciji iFront 2010 u junu 2010. godine.Recently uploaded (20)
SECURE BLOCKCHAIN FOR ADMISSION PROCESSING IN EDUCATIONAL INSTITUTIONS.pdf
SECURE BLOCKCHAIN FOR ADMISSION PROCESSING IN EDUCATIONAL INSTITUTIONS.pdfspub1985
油
SECURE BLOCKCHAIN FOR ADMISSION PROCESSING IN EDUCATIONAL INSTITUTIONS.pdf
DealBook of Ukraine: 2025 edition | AVentures Capital
DealBook of Ukraine: 2025 edition | AVentures CapitalYevgen Sysoyev
油
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2024 and the first deals of 2025. GDG Cloud Southlake #40: Brandon Stokes: How to Build a Great Product
GDG Cloud Southlake #40: Brandon Stokes: How to Build a Great ProductJames Anderson
油
How to Build a Great Product
Being a tech entrepreneur is about providing a remarkable product or service that serves the needs of its customers better, faster, and cheaper than anything else. The goal is to "make something people want" which we call, product market fit.
But how do we get there? We'll explore the process of taking an idea to product market fit (PMF), how you know you have true PMF, and how your product strategies differ pre-PMF from post-PMF.
Brandon is a 3x founder, 1x exit, ex-banker & corporate strategist, car dealership owner, and alumnus of Techstars & Y Combinator. He enjoys building products and services that impact people for the better.
Brandon has had 3 different careers (banking, corporate finance & strategy, technology) in 7 different industries; Investment Banking, CPG, Media & Entertainment, Telecommunications, Consumer application, Automotive, & Fintech/Insuretech.
He's an idea to revenue leader and entrepreneur that helps organizations build products and processes, hire talent, test & iterate quickly, collect feedback, and grow in unregulated and heavily regulated industries.Data-Driven Public Safety: Reliable Data When Every Second Counts
Data-Driven Public Safety: Reliable Data When Every Second CountsSafe Software
油
When every second counts, you need access to data you can trust. In this webinar, well explore how FME empowers public safety services to streamline their operations and safeguard communities. This session will showcase workflow examples that public safety teams leverage every day.
Well cover real-world use cases and demo workflows, including:
Automating Police Traffic Stop Compliance: Learn how the City of Fremont meets traffic stop data standards by automating QA/QC processes, generating error reports saving over 2,800 hours annually on manual tasks.
Anonymizing Crime Data: Discover how cities protect citizen privacy while enabling transparent and trustworthy open data sharing.
Next Gen 9-1-1 Integration: Explore how Santa Clara County supports the transition to digital emergency response systems for faster, more accurate dispatching, including automated schema mapping for address standardization.
Extreme Heat Alerts: See how FME supports disaster risk management by automating the delivery of extreme heat alerts for proactive emergency response.
Our goal is to provide practical workflows and actionable steps you can implement right away. Plus, well provide quick steps to find more information about our public safety subscription for Police, Fire Departments, EMS, HAZMAT teams, and more.
Whether youre in a call center, on the ground, or managing operations, this webinar is crafted to help you leverage data to make informed, timely decisions that matter most.Leadership u automatizaciji: RPA prie iz prakse!
Leadership u automatizaciji: RPA prie iz prakse!UiPathCommunity
油
Dobrodo邸li na "AI Powered Automation Leadership Talks", online dogaaj koji okuplja senior lidere i menad転ere iz razliitih industrija kako bi podelili svoja iskustva, izazove i strategije u oblasti RPA (Robotic Process Automation). Ovaj dogaaj pru転a priliku da zavirite u nain razmi邸ljanja ljudi koji donose kljune odluke u automatizaciji i liderstvu.
Kroz panel diskusiju sa tri izuzetna strunjaka, istra転iemo:
Kako uspe邸no zapoeti i skalirati RPA projekte u organizacijama.
Koji su najvei izazovi u implementaciji RPA-a i kako ih prevazii.
Na koje naine automatizacija menja radne procese i poma転e timovima da ostvare vi邸e.
Bez obzira na va邸e iskustvo sa UiPath-om ili RPA uop邸te, ovaj dogaaj je osmi邸ljen kako bi bio koristan svima od menad転era do tehnikih lidera, i svima koji 転ele da unaprede svoje razumevanje automatizacije.
Pridru転ite nam se i iskoristite ovu jedinstvenu priliku da nauite od onih koji vode automatizaciju u svojim organizacijama. Pripremite svoja pitanja i inspiraciju za sledee korake u va邸oj RPA strategiji!Caching for Performance Masterclass: Caching Strategies
Caching for Performance Masterclass: Caching StrategiesScyllaDB
油
Exploring the tradeoffs of common caching strategies and a look at the architectural differences.
- Which strategies exist
- When to apply different strategies
- ScyllaDB cache design
2025-02-27 Tech & Play_ Fun, UX, and Community.pdf
2025-02-27 Tech & Play_ Fun, UX, and Community.pdfkatalinjordans1
油
2025-02-27 Tech & Play_ Fun, UX, and Community.pdfKickstart Your QA: An Introduction to Automated Regression Testing Tools
Kickstart Your QA: An Introduction to Automated Regression Testing ToolsShubham Joshi
油
For teams eager to elevate their quality assurance practices, this guide offers an introductory look at automated regression testing tools. In the realm of software development, regression tests are vital to ensuring that recent code changes dont inadvertently break existing functionality. This article demystifies how automated regression testing tools function and why theyre indispensable for maintaining software quality. It covers the basics of setting up automated tests, integrating these tests into your CI/CD pipelines, and choosing the right tool to match your projects needs. With clear explanations and actionable insights, youll discover how these tools help reduce manual testing burdens and catch bugs early. The guide also highlights common challenges beginners face and offers practical solutions to overcome them. Whether youre a QA professional or a developer stepping into the world of test automation, this resource will help you kickstart your journey toward more reliable, efficient, and scalable testing practices.
Mastering ChatGPT & LLMs for Practical Applications: Tips, Tricks, and Use Cases
Mastering ChatGPT & LLMs for Practical Applications: Tips, Tricks, and Use CasesSanjay Willie
油
Our latest session with Astiostech covered how to unlock the full potential of ChatGPT and LLMs for real-world use!
Key Takeaways:
Effective Prompting: Crafting context-specific, high-quality prompts for optimal AI responses.
Advanced ChatGPT Features: Managing system prompts, conversation memory, and file uploads.
Optimizing AI Outputs: Refining responses, handling large texts, and knowing when fine-tuning is needed.
Competitive Insights: Exploring how ChatGPT compares with other AI tools.
Business & Content Use Cases: From summarization to SEO, sales, and audience targeting.
The session provided hands-on strategies to make AI a powerful tool for content creation, decision-making, and business growth.
Are you using AI effectively in your workflow? Lets discuss how it can improve efficiency and creativity!
#AI #ChatGPT #PromptEngineering #ArtificialIntelligence #LLM #Productivity #Astiostech16 KALALU鏝媜ご垂鏝乞 APARAMAHASAHASRA SIMHAMAHANKALKIADIPARASAKTIBH...
16 KALALU鏝媜ご垂鏝乞 APARAMAHASAHASRA SIMHAMAHANKALKIADIPARASAKTIBH...IT Industry
油
鏝咋Ωご鏝乞瑞ヰ媜 BHAGWAN SRI RAMA SIMHA OMKARAM SRI SRI KING VISNU KALKI SRI KRISNA PARAMATMA SRI SRI KING VISNU SARAT KRISNA PARAMATMA SRI SRI KING ADISIMHA APARAMAHASAHASRA SAHASRASAMASTA SAHASRA SAMASTA APARAMAHASAHASRA BHARGAVA SIMHA TRINETRA APARAMAHASAHASRA SIMHAMAHANKALI ADIPARASAKTI KVADIPARASAKTI ANEKASAHASRA MAHA INFINITY SIMHA SAHASRA AVATARAMULU SRI SRI KING VISNU SUPREME GODS HEADS KING VISNU SUPREME ALFAONKA SAHASRA SAMASTA APARAMAHASAHASRA BHARGAVA SIMHA TRINETRA APARAMAHASAHASRA SIMHAMAHANKALI ADIPARASAKTI KVADIPARASAKTI VAARE SRI SRI KING VISNU KAVERI VEERA BHARAT BHUSHAN MR.KALKIKINGSUPREMEGODSHEADS MEGA KALKI ROBO ALIENS KING SUPREME GODS HEADS KING ALFA SUPREMO 16 KALALU !! 媜ヰ瑞呉鏝ごΩ咋鏝Benchmark Testing Demystified: Your Roadmap to Peak Performance
Benchmark Testing Demystified: Your Roadmap to Peak PerformanceShubham Joshi
油
Benchmark testing is the cornerstone of understanding your systems performance, and this guide breaks it down step-by-step. Learn how to design tests that simulate real-world conditions, measure key performance metrics, and interpret results effectively. This comprehensive roadmap covers everything from selecting the right tools to creating repeatable tests that help identify bottlenecks and optimize resource usage. Whether you're dealing with web applications, mobile apps, or enterprise software, this guide offers practical tips and real-life examples to ensure your system runs at peak efficiency.Quantum Computing Quick Research Guide by Arthur Morgan
Quantum Computing Quick Research Guide by Arthur MorganArthur Morgan
油
This is a Quick Research Guide (QRG).
QRGs include the following:
- A brief, high-level overview of the QRG topic.
- A milestone timeline for the QRG topic.
- Links to various free online resource materials to provide a deeper dive into the QRG topic.
- Conclusion and a recommendation for at least two books available in the SJPL system on the QRG topic.
QRGs planned for the series:
- Artificial Intelligence QRG
- Quantum Computing QRG
- Big Data Analytics QRG (coming 2025)
- Spacecraft Guidance, Navigation & Control QRG (coming 2026)
- UK Home Computing & The Birth of ARM QRG (coming 2027)
Any questions or comments?
- Please contact Arthur Morgan at art_morgan@att.net.
100% human made.SB7 Mobile Ltd: Simplified & Secure Services
SB7 Mobile Ltd: Simplified & Secure ServicesReuben Jasper
油
SB7 Mobile Ltd is enhancing customer experience by improving support accessibility, billing transparency, and security. The company has strengthened payment authorization, simplified unsubscription, and expanded customer service channels to address common concerns.What is FinTech A Complete Guide to Financial Technology.pdf
What is FinTech A Complete Guide to Financial Technology.pdf Yodaplus Technologies Private Limited
油
It is an in-depth exploration of how technology is transforming the financial sector. Covering the evolution of FinTech from credit cards to AI-driven banking, this guide explains key innovations such as blockchain, DeFi, AI-powered assistants, and central bank digital currencies (CBDCs). Learn how FinTech is enhancing banking, lending, and payments through automation, data analytics, and decentralized solutions. Whether you're a financial professional or just curious about the future of digital finance, this guide offers valuable insights into the rapidly evolving FinTech landscape.Not a Kubernetes fan? The state of PaaS in 2025
Not a Kubernetes fan? The state of PaaS in 2025Anthony Dahanne
油
Kubernetes won the containers orchestration war. But has it made deploying your apps easier?
Let's explore some of Kubernetes extensive app developer tooling, but mainly what the PaaS space looks like in 2025; 18 years after Heroku made it popular.
Is Heroku still around? What about Cloud Foundry?
And what are those new comers (fly.io, railway, porter.sh, etc.) worth?
Did the Cloud giants replace them all?Combining Lexical and Semantic Search with Milvus 2.5
Combining Lexical and Semantic Search with Milvus 2.5Zilliz
油
In short, lexical search is a way to search your documents based on the keywords they contain, in contrast to semantic search, which compares the similarity of embeddings. Well be covering:
Why, when, and how should you use lexical search
What is the BM25 distance metric
How exactly does Milvus 2.5 implement lexical search
How to build an improved hybrid lexical + semantic search with Milvus 2.5NSFW AI Chatbot Development Costs: What You Need to Know
NSFW AI Chatbot Development Costs: What You Need to KnowSoulmaite
油
Are you considering building an NSFW AI chatbot ?Understanding the costs involved is crucial before starting your project. This PDF explores the key cost factors, including AI model customization, API integration, content filtering systems, and ongoing maintenance expenses. Learn how different pricing models impact the development budget and discover cost-saving strategies without compromising quality.William Maclyn Murphy McRae - A Seasoned Professional Renowned
William Maclyn Murphy McRae - A Seasoned Professional RenownedWilliam Maclyn Murphy McRae
油
William Maclyn Murphy McRae, a logistics expert with 9+ years of experience, is known for optimizing supply chain operations and consistently exceeding industry standards. His strategic approach, combined with hands-on execution, has streamlined distribution processes, reduced lead times, and consistently delivered exceptional results.What is FinTech A Complete Guide to Financial Technology.pdf
What is FinTech A Complete Guide to Financial Technology.pdf Yodaplus Technologies Private Limited
油
Munich M-days
- 1. Current Analytics of the Mobile Market Julien Theys 29 January 2010
- 2. We cover media, globally Cinema DVD/Blu-Ray Television TV Technology Broadband Games Advertising Mobile TV and Video Music User-Generated Content Smartphone OS and handsets Apps and Games Advertising Mobile Broadband VC funding and M&A Etc
- 3. Current Analytics of the Mobile Market. In 10 minutes
- 4. Why numbers matter Quantifiable Comparable Trusted But Details tend to hate relevance and vice-versa Relevance scarcity in an age of information overload Numbers can be biased Most often, they are
- 5. Smartphone shipments by OS (m) % of data users % of mobile web surfers: searching, Tweeting, uploading content % of app users % of data plan subscribers Application opportunities
- 6. Apple App Store Ease of development Recommendation & discovery Share of iPod Touch users and their different demographics Impact on other content: music, TV shows, movies Paid vs. free Intermediaries Billing relationships In-app purchase
- 7. Myths of the new mobile ecosystem Walled gardens are over Bad ones are Open source is essential Apps vs. web development Planes vs. bicycles Its just about design now Its about experience Google phone Every phone is/can be a Google phone Regular phones are dead
- 8. So, what now? Ulterior motives Where does their money come from? Not one metric to rule them all Depends on what you look for Multiple angles to each problem Discuss, ask questions
- 9. Thank you Question(s): among the multitude of analytics options and indicators out there, which ones do you expect the most? are the most helpful in your activity? [email_address] jtsd