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Mural (1)

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Sham ZhenWen
Sham ZhenWen

The document describes 5 murals located in different areas of Malaysia. It provides background information on the artists and concepts behind each mural. The murals use visual imagery and symbolic representations to communicate various messages to viewers about community, politics, and social issues. Each mural section analyzes the artwork in terms of effective public communication concepts.

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E F F E C T I V E P U B L I C C O M M U N I C A T I O N KIING KIU CHUN | LAU CHIN SHENG | CLAUDWIE TAN | QILA HUSIN | SHAM ZHEN WEN | KHAIRUL JEFRI F C O M 0 1 0 2
A N A L Y S I N G 3 M U R A L P A I N T I N G S
K A M P U N G K U b y E A R N E S T Z A C H A R E V I C J A L A N G E R E J A
A R T I S T & H I S B A C K G R O U N D E R N E S T Z A C H A R E V I C 27 years old. Born in Europe. Well-known for transforming the streets of Penang with his series of interactive murals.
A B O U T T H E M U R A L P A I N T I N G Massive 21m x 25m mural spanning over six storeys high of Wisma Allianz. Completed in two weeks time (3rd April 16th April) Especially commissioned by Allianz General Insurance Company to reach out the rural community via its new catching phrase "kampungku. Ernest went all the way to the rural area of Sarawak to look for inspiration for this mural. A symbol to remind people of home.
E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N V E R B A L C O M M U N I C A T I O N Sleepy face of the kid and the sleeping cat shows the coziness in the village.
2. P A S S I V E P E R C E P T I O N Peaceful village Flood
3. I N T E R C U L T U R A L C O M M U N I C A T I O N Mural portraying a Malay village scene drawn by an European Artist
4. C O N N O T A T I V E M E A N I N G Kampung reminds them about their hometown. K A M P U N G = H O M E T O W N In Google Translate, For Malaysians,
5. P O S I T I V E C O N N O T A T I O N V S
V A C U U M b y M U H A M M A D I Q B A L R I D Z U A N L A M A N S E N I 7 S H A H A L A M
M U H A M M A D I Q B A L R I D Z U A N A R T I S T & H I S B A C K G R O U N D Contestant of an urban art competition held by KHZNH Studio and Shah Alam City Council (MBSA) at Seksyen 7. Currently still a student. Often post his illustrations on his Facebook account.
Drawn on 16th May 2014. Message behind its name Vacuum: Dont be sucked in by the hollow pretentious physical values of life. A part of transforming the back alley of Shah Alam Seksyen 7 which used to be dark street to an open space that adds liveliness to the community. A B O U T T H E M U R A L P A I N T I N G
E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N V E R B A L C O M M U N I C A T I O N Body of the individual is elevated Basic emotion of being shocked and surprised
2. I N T E R P R E T A T I O N ( P E R C E P T I O N P R O C E S S ) INTERPRETS TITLE VACUUM MEANING PORTRAYED IN MURAL RELATION- SHIP BETWEEN
3. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
4. F I R S T I M P R E S S I O N While observing the mural, you will initially feel scared seeing the little boy being sucked into the huge black hole.
4. P A S S I V E P E R C E P T I O N IF YOU CONTINUE TO OBSERVE THE MURAL BECOME AWARE THROUGH SENSES FEEL AS IF YOU ARE GOING TO BE SUCKED INTO THE HOLE AND
M A L A Y A H E R O b y A B S T R A X J I N G G A F A D H I | M E D E A K L A N G R I V E R
A B S T R A X J I N G G A A street art group formed in 2008. Founded by: a) Mohammad Fahmi Fadhi (32), a graphic artist b) A street artist who wants to be identified as Medea ABSTRAX JINGGA aim to convey stories, create relationships, aspire and inspire the younger generation through representation of their creative art. A R T I S T S & T H E I R B A C K G R O U N D
A B O U T T H E M U R A L P A I N T I N G 10 meter long. Painted in October 2012. Completed in one week. A portrait of two arch-rival politicians in Malaysia; Tun Dr. Mahathir Mohamad and Nik Abdul Aziz, to honor both of them. A symbol to remind both politicians contribution to the country. Inspired by Barrack Obamas Hope graphics during the 2008 United State Presidential Elections.
1. N O N V E R B A L C O M M U N I C A T I O N E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S
2. P A S S I V E P E R C E P T I O N V A N D A L I S M N O T R E S P E C T I N G P O L I T I C I A N
3. F E E D B A C K P O S I T I V E F E E D B A C K N E G A T I V E F E E D B A C K
4. S E L E C T I V E A T T E N T I O N VS SUPPORTER OF PAS SUPPORTER OF BN
5. S P A C E SPACE showing the arch-rival relationship between both leaders
R A P I D K L 3 D M U R A L b y H A Z E L O N G & F R I E N D S M A S J I D J A M E K L R T S T A T I O N
T H E A R T I S T S CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG (3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist) FROM LEFT TO RIGHT:
A B O U T T H E M U R A L P A I N T I N G Features a combination of props and realistic painting to give an illusion of realism. Utilizes more than 4 viewpoints for the 3D effect. The first panel starts with a futuristic scene.
The scene then leads the viewer into an underwater sequence.
The underground water station brings the traveller back into a forest city. And the last panel ends the series with a prehistoric dinosaur rampaging into the train.
E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N V E R B A L C O M M U N I C A T I O N
2. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
3. F I R S T I M P R E S S I O N Peaceful and happy scene A dinosaur attacking the LRT
4. P A S S I V E P E R C E P T I O N Some 3D props such as the red seat and railings, are able to blend in well with the realistic mural painting.
5. S P A C E The girl holding a tablet is standing two seats next to the robot. In an empty LRT, you wont normally go to sit beside of a stranger.

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Mural (1)

  • 1. E F F E C T I V E P U B L I C C O M M U N I C A T I O N KIING KIU CHUN | LAU CHIN SHENG | CLAUDWIE TAN | QILA HUSIN | SHAM ZHEN WEN | KHAIRUL JEFRI F C O M 0 1 0 2
  • 2. A N A L Y S I N G 3 M U R A L P A I N T I N G S
  • 3. K A M P U N G K U b y E A R N E S T Z A C H A R E V I C J A L A N G E R E J A
  • 4. A R T I S T & H I S B A C K G R O U N D E R N E S T Z A C H A R E V I C 27 years old. Born in Europe. Well-known for transforming the streets of Penang with his series of interactive murals.
  • 5. A B O U T T H E M U R A L P A I N T I N G Massive 21m x 25m mural spanning over six storeys high of Wisma Allianz. Completed in two weeks time (3rd April 16th April) Especially commissioned by Allianz General Insurance Company to reach out the rural community via its new catching phrase "kampungku. Ernest went all the way to the rural area of Sarawak to look for inspiration for this mural. A symbol to remind people of home.
  • 6. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N V E R B A L C O M M U N I C A T I O N Sleepy face of the kid and the sleeping cat shows the coziness in the village.
  • 7. 2. P A S S I V E P E R C E P T I O N Peaceful village Flood
  • 8. 3. I N T E R C U L T U R A L C O M M U N I C A T I O N Mural portraying a Malay village scene drawn by an European Artist
  • 9. 4. C O N N O T A T I V E M E A N I N G Kampung reminds them about their hometown. K A M P U N G = H O M E T O W N In Google Translate, For Malaysians,
  • 10. 5. P O S I T I V E C O N N O T A T I O N V S
  • 11. V A C U U M b y M U H A M M A D I Q B A L R I D Z U A N L A M A N S E N I 7 S H A H A L A M
  • 12. M U H A M M A D I Q B A L R I D Z U A N A R T I S T & H I S B A C K G R O U N D Contestant of an urban art competition held by KHZNH Studio and Shah Alam City Council (MBSA) at Seksyen 7. Currently still a student. Often post his illustrations on his Facebook account.
  • 13. Drawn on 16th May 2014. Message behind its name Vacuum: Dont be sucked in by the hollow pretentious physical values of life. A part of transforming the back alley of Shah Alam Seksyen 7 which used to be dark street to an open space that adds liveliness to the community. A B O U T T H E M U R A L P A I N T I N G
  • 14. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N V E R B A L C O M M U N I C A T I O N Body of the individual is elevated Basic emotion of being shocked and surprised
  • 15. 2. I N T E R P R E T A T I O N ( P E R C E P T I O N P R O C E S S ) INTERPRETS TITLE VACUUM MEANING PORTRAYED IN MURAL RELATION- SHIP BETWEEN
  • 16. 3. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  • 17. 4. F I R S T I M P R E S S I O N While observing the mural, you will initially feel scared seeing the little boy being sucked into the huge black hole.
  • 18. 4. P A S S I V E P E R C E P T I O N IF YOU CONTINUE TO OBSERVE THE MURAL BECOME AWARE THROUGH SENSES FEEL AS IF YOU ARE GOING TO BE SUCKED INTO THE HOLE AND
  • 19. M A L A Y A H E R O b y A B S T R A X J I N G G A F A D H I | M E D E A K L A N G R I V E R
  • 20. A B S T R A X J I N G G A A street art group formed in 2008. Founded by: a) Mohammad Fahmi Fadhi (32), a graphic artist b) A street artist who wants to be identified as Medea ABSTRAX JINGGA aim to convey stories, create relationships, aspire and inspire the younger generation through representation of their creative art. A R T I S T S & T H E I R B A C K G R O U N D
  • 21. A B O U T T H E M U R A L P A I N T I N G 10 meter long. Painted in October 2012. Completed in one week. A portrait of two arch-rival politicians in Malaysia; Tun Dr. Mahathir Mohamad and Nik Abdul Aziz, to honor both of them. A symbol to remind both politicians contribution to the country. Inspired by Barrack Obamas Hope graphics during the 2008 United State Presidential Elections.
  • 22. 1. N O N V E R B A L C O M M U N I C A T I O N E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S
  • 23. 2. P A S S I V E P E R C E P T I O N V A N D A L I S M N O T R E S P E C T I N G P O L I T I C I A N
  • 24. 3. F E E D B A C K P O S I T I V E F E E D B A C K N E G A T I V E F E E D B A C K
  • 25. 4. S E L E C T I V E A T T E N T I O N VS SUPPORTER OF PAS SUPPORTER OF BN
  • 26. 5. S P A C E SPACE showing the arch-rival relationship between both leaders
  • 27. R A P I D K L 3 D M U R A L b y H A Z E L O N G & F R I E N D S M A S J I D J A M E K L R T S T A T I O N
  • 28. T H E A R T I S T S CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG (3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist) FROM LEFT TO RIGHT:
  • 29. A B O U T T H E M U R A L P A I N T I N G Features a combination of props and realistic painting to give an illusion of realism. Utilizes more than 4 viewpoints for the 3D effect. The first panel starts with a futuristic scene.
  • 30. The scene then leads the viewer into an underwater sequence.
  • 31. The underground water station brings the traveller back into a forest city. And the last panel ends the series with a prehistoric dinosaur rampaging into the train.
  • 32. E F F E C T I V E P U B L I C C O M M U N I C A T I O N C O N C E P T S 1. N O N V E R B A L C O M M U N I C A T I O N
  • 33. 2. F E E D B A C K FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  • 34. 3. F I R S T I M P R E S S I O N Peaceful and happy scene A dinosaur attacking the LRT
  • 35. 4. P A S S I V E P E R C E P T I O N Some 3D props such as the red seat and railings, are able to blend in well with the realistic mural painting.
  • 36. 5. S P A C E The girl holding a tablet is standing two seats next to the robot. In an empty LRT, you wont normally go to sit beside of a stranger.